TikTok Ad Performance Insight

Explore global TikTok ad performance metrics to optimize your campaigns

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RankingCategoryTotal Ad Spend (USD)ImpressionsDaily Ad VolumeLikesCommentsShares
01Beauty and Personal Care153.9M59.0B595.9K175.3M1.9M2.2M
02Clothing37.2M16.3B580.5K66.7M924.4K1.4M
03Food and Beverages32.8M14.4B66.6K30.5M310.1K416.6K
04Phones and Electronics20.5M8.0B151.3K19.7M299.2K372.6K
05Home Supplies18.2M5.2B120.6K13.4M211.2K504.1K
06Accessories14.2M4.4B123.3K16.6M250.7K348.2K
07Health Care10.2M3.6B41.9K9.3M133.5K218.9K
08Shoes5.8M3.1B117.1K9.9M155.5K242.5K
09Bags & Cases5.4M2.4B87.6K8.5M103.4K243.0K
10Computers and Office6.5M1.4B11.1K2.0M24.1K34.4K
11Baby Products3.0M1.3B26.7K2.4M45.8K70.1K
12Kitchen5.6M1.2B47.0K3.5M62.3K128.9K
13Appliances4.2M1.1B34.3K3.1M55.0K126.0K
14Textiles and Soft Furnishings5.4M1.0B39.4K3.7M57.1K124.8K
15Sports & Outdoors3.5M774.7M37.0K3.4M50.4K73.1K
16Pet Supplies3.7M734.5M24.2K2.6M36.3K71.5K
17Toys & Games2.4M677.4M22.9K2.5M33.0K65.3K
18Home Improvement1.7M540.6M24.0K2.2M34.9K62.5K
19Hardware Tools1.9M526.5M18.3K1.5M31.5K68.1K
20Furniture571.8K131.9M5.1K435.6K5.4K11.8K

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  • View TikTok category ad trends since 2024
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