According to GoodsFox, NewBella, a women's shoe brand for overseas markets, has seen a significant increase in advertising exposure in the past 30 days. Its advertising volume has grown by 76.55% compared to the previous period. Currently, NewBella ranks first in GoodsFox's shoe brand overseas promotion list and 12th in the overall category of overseas promotion. It is understood that NewBella is a women's shoe brand launched by Belle International, a leading domestic footwear company, targeting the American market. Women's shoes have always been a popular category for Chinese ecommerce companies to expand into overseas markets, with the global market estimated to exceed $100 billion. Taking the prominent market of the United States as an example, according to Euromonitor data, the average annual growth rate of the US footwear industry market size is projected to be 4.1% from 2023 to 2028, with the market size expected to reach $111 billion by 2028. In recent years, there has been a surge in the international expansion of footwear brands, with established brands like Li-Ning and Anta making appearances in the international market, and new brands like VIVAIA becoming favorites in the European and American markets with their eco-friendly designs. As […]

The global e-commerce business is rapidly expanding. Data shows that in 2022, the US e-commerce market reached $1.09 trillion, surpassing the trillion-dollar mark for the first time. At the same time, there is significant growth in new markets such as Southeast Asia, the Middle East, and Latin America, with new platforms and merchants such as TikTok and Temu joining the competition. As both new and established players continue to expand, the cost of competition is also rising. In the new economic cycle, branding has become a necessary long-term development option for merchants to constantly improve their competitiveness and gain consumer trust and loyalty.How can merchants stand firm in the fierce competition and achieve global brand marketing growth? YOUMI Cloud has launched a new Global E-commerce Brand Marketing Data Analysis Platform called GoodsFox […]