"CPM has doubled; at this rate, we'll be out of business." July was a costly month for overseas advertising. From Amazon Prime Day to TikTok Shop US promotions, TEMU Week, SHEIN Summer Sale, and Walmart Deals, the entire traffic market revolved around major sales events. As a result, CPM surged across all sectors, including e-commerce, B2B, healthcare, and travel. Now, with promotions winding down, traffic heat is cooling, but advertising costs remain high. Key questions arise: How to adjust budgets, what ad creatives to use, and how to manage platform pacing? We analyzed ad spend data from June to the present, comparing e-commerce and non-e-commerce trends. The clear conclusion: overall ad volume is down, new ad creative updates are […]