The corner of a room is often where fitness equipment goes to die. Treadmills become clothing racks, and fitness mirrors collect dust. The saying goes, if you can succeed in the fitness business, you can succeed anywhere. Selling a product is just the start. The real challenge is to keep users coming back and paying for more. Globally, three strategies stand out: content subscriptions, AI-powered hardware, and vertical specialization. Content Subscriptions: The Digital Pivot A few years ago, Peloton was a darling of the American tech scene. Its connected spin bikes offered live classes and real-time leaderboards. "Social home fitness" was hailed as the future. At the same time, China was experiencing a similar craze. The "Liu Genghong Girl" […]