On September 17, Jerome Powell walked onto the stage and said the most expensive words of the year: “Good afternoon.” Wall Street jokes that when Powell opens with “Good afternoon,” it signals a hawkish tone. If he says “Hello everyone,” it’s usually dovish. This time, it was indeed “Good afternoon.” Other central bankers also send signals through small gestures. Russia’s Elvira Nabiullina wears a dove brooch for dovish speeches and an eagle brooch for hawkish ones. These details reinforce personal branding. Buffett has his Coca-Cola, NBA legends have their cigars, and Powell has his words. Back to business. The Fed cut its benchmark rate by 25 basis points to 4.00%-4.25% and hinted at two more cuts this year. For global […]
GoodsFox Daily Insights – September 29, 2025: 2025 Amazon Top Creator Brands: Beauty and Health Categories Lead the Growth Surge U.S. Niche Brand Makes $2.6M Selling Photo Fridge Magnets Global Ocean Freight Rates Hit New Lows New Tax Rules for Cross-Border Platforms Start in October Shein U.S. Store to Use Amazon MCF for Fulfillment Shopee Reminds Sellers to Follow New Tax Regulations 1. U.S. Niche Brand Makes $2.6M Selling Photo Fridge Magnets U.S. studio HeartPrinted built a $2.6M business with custom photo fridge magnets. Each pack sells for $25 plus $6 shipping. The brand tapped into demand for family rituals and emotional gifting. On Instagram, short production videos created a warm, stress-free vibe and attracted 1M+ followers. Their DTC […]
GoodsFox Daily Insights – September 26, 2025: 2025 Amazon Top Creator Brands: Beauty and Health Categories Lead the Growth Surge 2025 Amazon Top Creator Brands: Beauty & Health Categories Lead Growth Indonesia and Canada Sign ICA-CEPA Agreement: 90% of Goods Enjoy Market Benefits Wildberries Introduces Paid Feature for Freezing Negative Reviews: 1% Sales Fee Amazon Teeth Cleaning Snacks Reach Over $4 Million in Monthly Sales DHL Resumes Parcel Shipments from Germany to the US: Prepaid Duties Required via PDDP Service 1. 2025 Amazon Top Creator Brands: Beauty & Health Categories Lead Growth The latest SmartScout report reveals that Amazon’s creator brands are thriving in 2025, although performance varies. Among the top brands, beauty and health categories are seeing the […]
GoodsFox Daily Insights – September 25, 2025: Shopee South China Logistics Services Gradually Resume Shopee South China Logistics Services Gradually Resume Indonesia Signs Historic Trade Agreement with the EU: 98% Tariffs Eliminated Anker Innovations Faces Investigation from the US House over Alleged Tariff Evasion 1688 Launches Cross-Border AI "Aoxia" for Matching Trending Products with Domestic Manufacturers China’s Ministry of Commerce Introduces 13 Measures to Boost Service Trade Exports 1. Shopee South China Logistics Services Gradually Resume After the Typhoon "Hagupit" passed, Shopee began to gradually resume cross-border logistics services from 1:00 PM on September 24. The Dongguan warehouse resumed normal shipments at 2:00 PM, extending the delivery time until 10:00 PM on the same day. Additionally, free and paid […]
In many global workplaces, Indians often rise faster than their peers – especially in mid- and senior-level roles. Look at any world-class company and you will likely see an Indian face at the top: Satya Nadella – CEO of Microsoft Sundar Pichai – CEO of Google Laxman Narasimhan – CEO of Starbucks Shantanu Narayen – CEO of Adobe On LinkedIn, Indians are known for proactively pitching themselves to companies. Once one Indian joins a firm, it is common to see an “Indian network” take root soon after. India’s massive 1.45 billion population only fuels this pipeline. According to GoodsFox’s “Jobs & Careers” Websites Ads Top 10 – August, Indian job portal Naukri.com dominates ad spend. But why do Indians seem […]
Platforms like TikTok Shop and Amazon have already set dates for Black Friday. Yet, from the recent Prime Day and last year’s Black Friday, one thing is clear: e-commerce is getting tougher. Competition is fiercer. Prices are more sensitive. But before saying you are just “along for the ride”, ask yourself: Do you have a clear advertising strategy? Have you optimised your products? Are you aligned with customer needs? The market slowdown is obvious. But the ability to grow depends on execution. Right now is the critical stage where brands test products through ads, filtering for potential bestsellers. We reviewed GoodsFox August’s global e-commerce ad rankings for Shopify store and products. Here are the signals for this year’s Black Friday […]
If you run ads for a DTC brand, agency, or E-Commerce business, you’ve probably heard of both GoodsFox and BigSpy. These platforms promise to help marketers discover ad creatives and gain insights from competitor campaigns. But while they serve a similar purpose, the way they deliver value is very different. This article will dive deep into their differences so you can choose the right platform for your growth strategy. 1. Platform Overview GoodsFox is a global ad intelligence platform designed for websites, DTC brands and marketers. It focuses on helping users analyze ad creatives, understand audience insights, and optimize campaigns with data-driven strategies. Unlike general ad spy tools, GoodsFox emphasizes market trends and brand growth. BigSpy, on the other hand, […]
GoodsFox Daily Insights – September 1, 2025: Mini Labubu Sold Out Across AliExpress Dr. Squatch: A Bar of Soap Worth $1.5 Billion Apple Opens Official Store on Douyin Mall Mini Labubu Sold Out Across AliExpress Magnetic Nail Art Opens $3B Overseas Market Mexico to Raise Tariffs on Chinese Goods 1. Dr. Squatch: A Bar of Soap Worth $1.5 Billion US men’s care brand Dr. Squatch turned a single bar of natural soap into a $400M business. By targeting male grooming needs, the brand grew with cold-processed soap, masculine scents, eco-friendly packaging, and humorous ads.A 2017 comedy ad earned over 90M views. A 2021 Super Bowl campaign boosted awareness. By 2024, sales hit $400M, taking 7.8% of North America’s bath […]
In the increasingly competitive home and laundry care market, a brand's advertising strategy and placement choices are critical for market performance. This article analyzes five well-known brands—Smol, Clothes Doctor, Earth Breeze, Laundry Sauce, and thelittlebigbamboo. We will explore their ad strategies, focusing on their distribution across different regions and platforms. Our goal is to reveal how brands use precise targeting and effective creative updates to boost their market competitiveness. The ad creatives volume for these five brands shows distinct trends but all have clear advertising priorities. While the number of new ad creatives from Clothes Doctor, Smol, and Laundry Sauce has fluctuated and seen a decline, they maintain a high ad frequency. They consistently release new ads to sustain brand […]
Today, AI SEO, or GEO (Answer Engine Optimization), is a hot topic. In short, it's about getting AI search engines to cite your website first. Given the AI trend, GEO's popularity is no surprise. But for most small and medium-sized businesses, mastering traditional SEO is enough and often the better path. GoodsFox's data confirms this. SEO tools dominate the hot rankings. Websites offering services like SEO analysis (e.g., semrush.com), short links (t.ly), and conversion-focused site builders (funnel.perspective.co) are common on these lists. Why? Because every online business activity starts with a search. Website optimization services for conversions have stable global demand. This is true across industries and regions. Even with AI, clear, well-structured content remains key for indexing. GEO, in […]