Known for its premium coolers, drinkware, and outdoor gear, Yeti is a well-known business that creates and produces things for outdoor living. Products from Yeti are well known for having excellent insulation.They are therefore perfect for maintaining the temperature of food and drinks for long periods of time. In order to better serve its customer base of outdoor enthusiasts, Yeti has also increased the variety of products it offers by adding backpacks, clothes, and accessories.
In this article,we will analyze the advertising intelligence of Yeti from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Yeti dominates the outdoor gear market
Source:GoodsFox
01 Yeti’s Store Traffic Rank
According to Goodsfox, Yeti ranked 1,209,530 in the store traffic in a month (from 2023-9-25 to 2023-10-24). This is a rather good rating for a specialized company that primarily sells outdoor equipment. It indicates that Yeti has a loyal customer base and a strong brand awareness.
Source:GoodsFox
02 Yeti’s Marketing Intelligence
Goodsfox shows that Yeti has promoted 82 ads and 5 products in total in the same period. The only advertising region is Australia, which is the largest and most competitive market for outdoor products. The ads are mostly in the form of image and video, covering Facebook, Instagram, Messenger, and Meta Audience Network. The distribution of the ads across the media is fairly balanced. Each of them accounts for about 25%.
Source:GoodsFox
Highlighting Durability
Yeti's outdoor coolers are known for "withstanding extreme outdoor abuse", and can keep the ice inside for several days even in blazing sun outdoors. Not only that, Yeti coolers can also withstand tearing and pounding by grizzly bears, and four coolers can support an off-road vehicle over a ton in weight.The maximum product performance has been the cornerstone for the Yeti brand's premium, with chilled containers selling at $250-300, which is more than ten times that of its competitors.
Source:GoodsFox
Viral Marketing Strategy
Despite the exaggerated pricing, Yeti's radically rude marketing strategies are attractive. While other firms seek KOLs and outdoor experts to promote their products, Yeti explicitly recruited grizzly bears and off-road vehicles to do so. Such alternative marketing immediately drew a huge number of ardent participants, primarily hunters, fishermen, and adventure seekers.
Source：GoodsFox
03 Yeti’s Top Advertising Product
This oversized cup holder friendly mug is made with kitchen-grade stainless steel, so it's puncture and rust-resistant.According to GoodsFox, The store has been promoting it since May 2023, and it has a high promotion index of 538 in the last 7 days. The store ha`s also created 82 ads in the last 30 days to attract more customers. Most of the ads show how their Rambler bottles/Beverage bucket are utilized in a variety of situations. The user also talks about the features and performance of the bottles, such as its exquisite craftsmanship, insulation, dishwasher safe, and compatibility .
Source:GoodsFox
Yeti caters to different preferences and needs of its customers by providing different styles, , colors, capacities, and types of cup holders.Built to house 35 ounces of cold beverages, this is one hefty hydrator. Supremely insulated and made with an elevated handle and a cup holder-compatible design, it goes best with overly large cold brews, cross-country trips, and absolutely massive mocktails. And with their fan-favourite Straw Lid, consumers can say goodbye to single-use plastic straws.
Source:Yeti
04 Conclusion
Yeti is a successful outdoor brand that leverages the power of social media advertising to reach and engage its target audience. By using Goodsfox, we can gain valuable insights into the brand’s traffic rank, advertising regions, media distribution and creative strategies. These insights can help us understand the brand’s strengths and weaknesses, as well as identify opportunities and threats in the market
