This article, compiled by GoodsFox, provides the latest independent website rankings and ad strategies in the sports and outdoor category (2024.12.2), offering valuable insights for sellers.As the pace of modern life increases, the demand for health and recreational activities has risen, fueling the growth of the outdoor and sports goods market. Advertising trends in the online sports and outdoor sector are evolving, particularly among the top 5 brands—NRS, Busch & Müller, Flux Footwear, Druids, and ZASUWA. These brands have distinct marketing strategies, reflecting the diversification and segmentation of the sports and outdoor market. TOP 1: NRS Store Info (Click to view): NRS Category: Outdoor & Sports Gear New Ads: 33 Total Ads: 3063 Advertising Platforms: AdMob Target Countries: U.S. (99%), […]

2024.11.29  GoodsFox Daily E-commerce News: Rotating Projector Sales Soar with 30,000 Units Sold in Two Weeks Mexico to Impose 16% VAT on Foreign Ecommerce Platforms TikTok Shop UK Drives Black Friday Sales Through Live Shopping Temu Requires GCC Certification for Adult Apparel Sold in the U.S. Shopify Adds Free Shipping Insurance for Sellers 1. Rotating Projector Sales Soar with 30,000 Units Sold in Two Weeks GoodsFox reports that TikTok's US shop Transpeed has achieved phenomenal success with its portable projectors. In the past 30 days, the store sold 38,000 units, including 22,000 units in a single day on November 27. Transpeed’s projectors come with advanced features, including a 180° rotating model with a stand and a WiFi BT 5.0 model with […]

The growing demand for pet supplies, driven by an increase in pet ownership among singles and the elderly, has reshaped the online pet supply industry. Data from GoodsFox reveals new advertising trends, highlighting the strategies of top pet supply stores like Whiskers N Paws, Muunchy.de, BARK, Scrumbles, and FUNNYFUZZY. Among them, Whiskers N Paws achieved a remarkable 200% YoY growth in new ads. While Whiskers N Paws focuses on the Hong Kong market, Muunchy.de and Scrumbles target Germany and the UK, respectively. Meanwhile, BARK and FUNNYFUZZY are adopting a global approach. These brands align their ad strategies with their product categories and market positioning, showcasing concentrated pet food marketing alongside globally diversified pet accessories campaigns. Top Store Analysis 1. Whiskers […]

GoodsFox has compiled the latest 2024 data into an insightful guide: GoodsFox | 2024 U.S. E-Commerce Marketing Insights Report. This comprehensive report covers market trends, marketing strategies, and key market analysis. Connect with me on LinkedIn to receive the full version of the report! In this article, we’ll share our key insights and predictions about the U.S. e-commerce market. Key Trends in the U.S. E-Commerce Market 1. The Growing Edge of E-Commerce E-commerce continues to thrive in developed nations due to higher purchasing power and a willingness to pay for quality. However, the trend also leans towards affordability narratives, with platforms like Temu and SHEIN igniting price wars. Even Amazon joined in by launching Amazon Haul, a low-cost store, in […]

To help brands and sellers navigate, we’ve analyzed key data to uncover trending products, marketing strategies, and global approaches. The result? The GoodsFox 2024 Black Friday and Cyber Monday Advertising E-Commerce Report. This article highlights essential insights from the report, shedding light on key opportunities this season.

2024.11.11 GoodsFox Daily E-commerce News: TikTok Hit: Affordable Neck Massager Earns $60,000 in 3 Days TikTok Brand Palooza Event Kicks Off November 13, Gears Up for Black Friday Vietnam Becomes Southeast Asia’s Third-Largest E-commerce Market, Reaches $22 Billion Shopee Brazil Expands Retail Media Solution Services Amazon Logistics Faces Capacity Constraints Ahead of Holiday Season   1. TikTok Hit: Affordable Neck Massager Earns $60,000 in 3 Days According to GoodsFox, a popular neck massager sold over 20,000 units on TikTok in three days. This product, "Neck Shoulder Back Massager with Heat - Shiatsu Massager," combines adjustable settings with soothing heat, making it a wellness favorite. The store also offers various health products, like eye, back, and neck massagers, as well as massage […]

As Black Friday and Cyber Monday approach, DTC brands have a prime opportunity to capture consumer attention and drive revenue. With a shorter holiday season in 2024, timing and strategy are key. This guide offers actionable advertising strategies to help DTC brands succeed in a crowded market, boost traffic, and convert new customers.   1. Prepare Ad Creatives Early and Optimize Regularly To capture attention during the peak shopping season, focus on compelling ad creatives. According to GoodsFox data, in November 2023, sectors like food and beverage, beauty and personal care, and apparel are showing strong advertising activity. Brands such as The Rotten Fruit Box, BURGA, and Lange have significantly increased their new ad creatives. Analyzing historical data can reveal […]

In 2022, two university students in Canada found themselves burned out from assignments while sitting in a coffee shop. They happened to glance at a dog sleeping peacefully in its bed, and a thought hit them: why are we living worse than dogs? That night, they invented the Human Dog Bed—a plush, cocoon-like sanctuary designed to be placed on the floor, offering comfort and relaxation for people. source: Plufl Once the product launched, it became an instant success, raking in a million dollars. At the same time, Olivia Magic Go sold over $200,000 in just 7 days on TikTok with her "lazy sofa," while DTC brand Cozyhub gained traction on social media with their "cozy hub bag." Global Heat trends […]

Insights from the 2024 H1 Global Marketing Data for DTC Brands. The 2024 H1 data on global expansion and DTC brand analysis reveals some new trends: Brands focused on niche markets are striving to break through product category limitations. Emerging markets like India and Malaysia are witnessing intense competition among leading brands. Some brands are taking unconventional marketing approaches to significantly improve their return on ad spend (ROAS). In this article, we’ll explore key findings from the GoodsFox & SHOPLINE 「 2024 H1 DTC Brands Global Marketing Report 」. We’ll cover three main sections: Advertising product performance and marketing strategies. Case studies of trending products. Case studies of SHOPLINE DTC brands. This analysis aims to help brands understand the current […]

2024.7.24 GoodsFox Daily E-commerce News: The water sports equipment market is flourishing, with the Paris Olympics boosting significant growth in the North American market. Wayfair announces a "July Black Friday" exclusive promotion. Eurus Express new route: Direct cargo flights from Haikou to Milan are now open. TikTok's in-app shopping platform is set to debut in Spain and Ireland in October.   1. The water sports equipment market is flourishing, with the Paris Olympics boosting significant growth in the North American market As a branch of outdoor sports, water sports have gained popularity in recent years for combining physical fitness, leisure, and social functions. The increasing emphasis on a healthy lifestyle and leisure activities, coupled with the booming tourism industry, has jointly driven the rapid expansion of the water sports equipment market. According to Statista, by 2024, the global water sports equipment market is expected to reach $2.54 billion, with an estimated compound annual growth rate of 8.62% from 2024 to 2029. Many well-known sports brands are expanding their product lines, launching […]