Personalization and customization are quickly becoming key factors in consumers' purchasing decisions in the home and living industry. From customized home decor to personalized gifts, brands are continuously innovating to meet consumer desires for unique, functional, and emotionally valuable products. With the rise of social media, especially ads on platforms like Messenger, Instagram, and Facebook, brands are able to interact directly with potential customers, delivering product information with precision. Meanwhile, home and living brands are shifting from traditional advertising methods to more creative and personalized ads to enhance market competitiveness and boost customer loyalty. This trend reflects a more refined and strategic approach to advertising within the home and living sector. In this article, we analyze the advertising strategies of […]
2025.1.14 GoodsFox Daily E-commerce News: Wing Pillow Becomes Moms’ New Favorite, Surpassing 10,000 Daily Sales! 85% of Global Companies to Adjust Supply Chains Amid Trade War Fears Cross-border E-Commerce Sellers in 2025: Key Trade Challenges to Watch Amazon to Shut Down Prime “Try Before You Buy” Service Lemon8 Emerges as a Potential TikTok Alternative, Downloads Surge 1. Wing Pillow Becomes Moms’ New Favorite, Surpassing 10,000 Daily Sales! GoodsFox data reveals that the "wing pillow" from TikTok Vietnam's Vipkids shop sold over 17,000 units on January 13 alone. This pillow is specially designed for pregnant women, featuring a 30-degree tilt to maximize contact between the abdomen and the pillow, relieving back pressure. An auxiliary pillow fills the gap behind the back, reducing […]
After the recent TikTok hearing, many U.S. users have begun assuming that a TikTok ban is inevitable, sparking a search for alternatives. Amid strong contenders like Meta, Threads, and ByteDance’s Lemon8, Rednote has surged to the top. As of January 13, Rednote ranks second on the U.S. App Store's overall free apps list and first in social apps, with users dubbing it the "Real Chinese TikTok." Amazingly, there was no major campaign or advertising behind this shift. It’s a wave driven entirely by TikTok influencers migrating voluntarily. How Did This Trend Begin? The shift started as a joke among American TikTok users, who, following media reports about TikTok being a "Chinese spy app," began poking fun with meme like: "Me […]
2025.1.13 GoodsFox Daily E-commerce News: 90 Million Impressions in 8 Days! The Colorful Bubble Machine Goes Viral on TikTok Amazon Ads Unveils SQL Query Generation Tool U.S. Dual Crisis Hits Cross-Border Sellers: Wildfires, Snowstorms, and Logistics Challenges Shopee Expands into the Automotive Parts E-Commerce Sector, Chevrolet Joins TikTok Introduces New Feature for Easy Content Management and Insights 1. 90 Million Impressions in 8 Days! The Colorful Bubble Machine Goes Viral on TikTok GoodsFox data reveals that the TOYMAKES colorful bubble machine recently ran an 8-day ad campaign on TikTok, achieving 90 million impressions. The campaign reached 16 countries, including key markets like the US, UK, and France, as well as Lebanon, Thailand, and the Philippines. With stunning LED light effects and […]
In today’s competitive bag market, brands not only need unique designs and product quality but also precise ad strategies to capture consumer attention. This blog examines the ad data from the top 5 brands, including JW PEI, NAPPA DORI, Maverick & Co., The Foldie®, and OLEND. Their ad strategies reveal the diversity and segmentation trends within the bag industry. Key Advertising Trends These five brands share some key ad characteristics. Both JW PEI and NAPPA DORI significantly increased new ad materials, with the former showing a more substantial increase, indicating a focus on maintaining fresh ads and brand exposure. Maverick & Co. reduced its ad materials, possibly optimizing existing content. The Foldie® and OLEND maintained a steady ad update rate. […]
2025.1.10 GoodsFox Daily E-commerce News: New Bath Trend: Body Scrubber Sells $700,000 in One Day! Guangzhou Customs Introduces 20 Measures to Enhance Business Environment India’s Rapid Commerce Market Booms, Offering New Opportunities for D2C Brands 41% of U.S. TikTok Users Worry About Ban, May Switch to Facebook or Other Platforms Shopify Introduces New Metafield Feature 1. New Bath Trend: Body Scrubber Sells $700,000 in One Day! According to GoodsFox data, the U.S. TikTok Shop Sud Scrub saw sales of 33,000 units of its body scrubber on January 9 alone, quickly attracting consumer attention. The body scrubber is made from 100% antibacterial silicone, combining silver and zinc to prevent bacteria, mold, and fungi that cause odors. Unlike regular silicone scrubbers, Sud Scrub's […]
2025.1.9 GoodsFox Daily E-commerce News: Top of the Charts! Heated Lunch Box is the New Favorite TikTok Ban Nears, ByteDance Pushes Users to Lemon8 AI Glasses Set to be the Next Trend in Smart Wearables YouTube Launches Auto-Clipping Feature for Long Videos Temu Semi-Managed Service Coming Soon to Austria, Romania, and Denmark 1. Top of the Charts! Heated Lunch Box is the New Favorite Data from GoodsFox shows that HeatsBox GO, a heated lunch box, saw a significant spike in ad placements over the past 7 days, with 158 new ads—a 154.84% increase compared to the previous period. This puts it at the top of the independent site product rankings. The lunch box can heat meals in 15-25 minutes and supports […]
2025.1.8 GoodsFox Daily E-commerce News: Flower Hair Clips Become a Best-Selling Jewelry Item Temu’s Ad Feature Set to Launch Soon Shopify Draft Orders Updated for Better Customer Experience TikTok Shop Introduces Collectibles Category Vietnam’s New Rule: VAT and Import Duty for E-Commerce Goods Under 1 Million VND 1. Flower Hair Clips Become a Best-Selling Jewelry Item Data from GoodsFox reveals that TikTok Philippines seller Mikana has achieved remarkable results, with 100,000 new sales in the past seven days, a 1,016.87% increase. The brand’s jewelry collection, especially the flower hair clip series, is highly popular. The series includes tulip flower hair accessories and crystal pearl headpieces. In the past 24 hours alone, the collection has sold 50,000 units. This surge shows Mikana’s […]
2025.1.7 GoodsFox Daily E-commerce News: Grounding Bedsheet Dominates Ad Rankings U.S. DOJ Opposes Trump’s Delay on TikTok Ban U.S. Eyes Ban on Chinese Drones TikTok Shop Mexico Launches January 13 Temu’s New Policy for Unlisted Sellers 1. Grounding Bedsheet Dominates Ad Rankings According to GoodsFox data, GroundingWell, a DTC brand, topped the independent site advertising rankings. Over the last 30 days, it ran 2,000 ads for its new grounding bedsheet, which uses natural earth energy to reduce inflammation, pain, and stress. It’s gaining attention in markets like the UK, U.S., and New Zealand. With 1,300 active ads and a popularity score of 1000, this product is seeing high demand. Sellers should consider leveraging similar wellness products with precise ad strategies to […]
2025.1.6 GoodsFox Daily E-commerce News: Starry Night Light Earns $360,000 in Sales! TikTok Promises Refunds If U.S. Ban Takes Effect How TikTok-Linked Businesses Can Prepare for a U.S. Ban Temu Adjusts Store Policy: Max 2 Stores Per Business Entity Amazon Launches New Recyclable Packaging for Electronic Devices 1. Starry Night Light Earns $360,000 in Sales! Data from GoodsFox shows that on December 31, TikTok Indonesia shop PPlus-lighting sold 62,000 units of its starry night light in one day. This light projects a realistic starry night sky and comes with multiple color options like green starlight, mood light, and ocean wave light, making it popular with home theater, starry night party, and gaming room enthusiasts. Covering an area of 15 to 50 […]