The home appliance industry has always been a rapidly growing sector. As consumers increasingly demand smart, convenient, and high-quality living, the variety and functionality of home appliances continue to expand. To stand out in a competitive market, advertising strategies have become key to brand marketing. Different home appliances use various advertising methods and media channels based on product features, target audience, and pricing. In this article, we’ll analyze the advertising strategies of five leading appliance brands based on GoodsFox data, focusing on their ads, media selection, and pricing strategies. Advertising Trends of Home Appliance Products The number of ads for these five appliances reveals notable trends. Most products show an increase in new ads, especially the automatic flatbread maker and […]
2025.1.16 GoodsFox Daily E-commerce News: $150,000 Earned in 7 Days! Square Letter Necklace Goes Viral on TikTok ChatGPT Becomes a Hot Topic in Retail Marketing TikTok May Shut Down in the U.S. by Sunday Shopify Announces Free Access to Checkout Blocks for All Merchants Project Liberty Officially Bids for TikTok U.S. Operations 1. $150,000 Earned in 7 Days! Square Letter Necklace Goes Viral on TikTok According to GoodsFox data, KY Jewelry's square letter necklace has become a TikTok sensation, selling 11,000 pieces in the past 7 days. Made with 14K gold plating, this stylish necklace features letter pendants from A to Z and has gained popularity among both men and women. KY Jewelry, a small store focused on trendy accessories like […]
2025.1.15 GoodsFox Daily E-commerce News: MELLER Boosts Ad Spend by 659% Despite Market Slowdown U.S. Senators Urge Biden to Delay TikTok Ban Thai Tax Authorities Warn Online Sellers and KOLs to Comply with Tax Regulations Shopify Introduces New Discount Type for Subscriptions Shopee Releases Spring Festival Holiday Notice for 2025 1. MELLER Boosts Ad Spend by 659% Despite Market Slowdown MELLER, an independent fashion accessory brand, has ramped up its ad spend by 659.09% over the past 7 days, according to GoodsFox data. The brand posted 160 new ads, with a total of 1,300 ads active, reflecting a 4.57% increase. The Barcelona-based brand, known for its high-quality sunglasses and watches, continues to expand its ad coverage across 38 regions, including Portugal, […]
Personalization and customization are quickly becoming key factors in consumers' purchasing decisions in the home and living industry. From customized home decor to personalized gifts, brands are continuously innovating to meet consumer desires for unique, functional, and emotionally valuable products. With the rise of social media, especially ads on platforms like Messenger, Instagram, and Facebook, brands are able to interact directly with potential customers, delivering product information with precision. Meanwhile, home and living brands are shifting from traditional advertising methods to more creative and personalized ads to enhance market competitiveness and boost customer loyalty. This trend reflects a more refined and strategic approach to advertising within the home and living sector. In this article, we analyze the advertising strategies of […]
After the recent TikTok hearing, many U.S. users have begun assuming that a TikTok ban is inevitable, sparking a search for alternatives. Amid strong contenders like Meta, Threads, and ByteDance’s Lemon8, Rednote has surged to the top. As of January 13, Rednote ranks second on the U.S. App Store's overall free apps list and first in social apps, with users dubbing it the "Real Chinese TikTok." Amazingly, there was no major campaign or advertising behind this shift. It’s a wave driven entirely by TikTok influencers migrating voluntarily. How Did This Trend Begin? The shift started as a joke among American TikTok users, who, following media reports about TikTok being a "Chinese spy app," began poking fun with meme like: "Me […]
2025.1.13 GoodsFox Daily E-commerce News: 90 Million Impressions in 8 Days! The Colorful Bubble Machine Goes Viral on TikTok Amazon Ads Unveils SQL Query Generation Tool U.S. Dual Crisis Hits Cross-Border Sellers: Wildfires, Snowstorms, and Logistics Challenges Shopee Expands into the Automotive Parts E-Commerce Sector, Chevrolet Joins TikTok Introduces New Feature for Easy Content Management and Insights 1. 90 Million Impressions in 8 Days! The Colorful Bubble Machine Goes Viral on TikTok GoodsFox data reveals that the TOYMAKES colorful bubble machine recently ran an 8-day ad campaign on TikTok, achieving 90 million impressions. The campaign reached 16 countries, including key markets like the US, UK, and France, as well as Lebanon, Thailand, and the Philippines. With stunning LED light effects and […]
In today’s competitive bag market, brands not only need unique designs and product quality but also precise ad strategies to capture consumer attention. This blog examines the ad data from the top 5 brands, including JW PEI, NAPPA DORI, Maverick & Co., The Foldie®, and OLEND. Their ad strategies reveal the diversity and segmentation trends within the bag industry. Key Advertising Trends These five brands share some key ad characteristics. Both JW PEI and NAPPA DORI significantly increased new ad materials, with the former showing a more substantial increase, indicating a focus on maintaining fresh ads and brand exposure. Maverick & Co. reduced its ad materials, possibly optimizing existing content. The Foldie® and OLEND maintained a steady ad update rate. […]
1. Leading Products in Southeast Asia TikTok Shop The product sales leaderboard for Southeast Asia provides a clear picture of current market trends across various product categories. By analyzing the top performers, we can identify patterns in consumer preferences and draw meaningful conclusions for sellers. Source: GoodsFox Top Apparel Products: The apparel category shows consistent dominance in TikTok Shop, with specific products occupying the top spots. These include trendy casual wear, comfortable home clothes, and seasonal fashion items. A commonality among the leading products is their affordability and appeal to younger demographics. Conclusion: Apparel continues to be a high-demand category on TikTok, particularly items that resonate with the fast-fashion market and consumers seeking budget-friendly yet stylish options. Source: GoodsFox Top […]
2025.1.10 GoodsFox Daily E-commerce News: New Bath Trend: Body Scrubber Sells $700,000 in One Day! Guangzhou Customs Introduces 20 Measures to Enhance Business Environment India’s Rapid Commerce Market Booms, Offering New Opportunities for D2C Brands 41% of U.S. TikTok Users Worry About Ban, May Switch to Facebook or Other Platforms Shopify Introduces New Metafield Feature 1. New Bath Trend: Body Scrubber Sells $700,000 in One Day! According to GoodsFox data, the U.S. TikTok Shop Sud Scrub saw sales of 33,000 units of its body scrubber on January 9 alone, quickly attracting consumer attention. The body scrubber is made from 100% antibacterial silicone, combining silver and zinc to prevent bacteria, mold, and fungi that cause odors. Unlike regular silicone scrubbers, Sud Scrub's […]
2025.1.9 GoodsFox Daily E-commerce News: Top of the Charts! Heated Lunch Box is the New Favorite TikTok Ban Nears, ByteDance Pushes Users to Lemon8 AI Glasses Set to be the Next Trend in Smart Wearables YouTube Launches Auto-Clipping Feature for Long Videos Temu Semi-Managed Service Coming Soon to Austria, Romania, and Denmark 1. Top of the Charts! Heated Lunch Box is the New Favorite Data from GoodsFox shows that HeatsBox GO, a heated lunch box, saw a significant spike in ad placements over the past 7 days, with 158 new ads—a 154.84% increase compared to the previous period. This puts it at the top of the independent site product rankings. The lunch box can heat meals in 15-25 minutes and supports […]