If you're a TikTok Shop seller, choosing the right products to sell is crucial for your business’s success. With millions of users browsing TikTok daily, your product selection can either make or break your sales. In this post, we’ll walk you through how to choose products that will capture your audience's attention and generate sales, covering everything from understanding your target market to analyzing trending products. What is TikTok Shop Product Selection, and Why Does It Matter? Product selection refers to the process of choosing the right items to sell based on market demand, audience interests, and competition. The importance of this cannot be overstated, especially on a platform like TikTok where trends move quickly and user preferences are constantly […]

This article, compiled by GoodsFox, provides the latest independent website rankings and ad strategies in the sports and outdoor category (2024.12.2), offering valuable insights for sellers.As the pace of modern life increases, the demand for health and recreational activities has risen, fueling the growth of the outdoor and sports goods market. Advertising trends in the online sports and outdoor sector are evolving, particularly among the top 5 brands—NRS, Busch & Müller, Flux Footwear, Druids, and ZASUWA. These brands have distinct marketing strategies, reflecting the diversification and segmentation of the sports and outdoor market. TOP 1: NRS Store Info (Click to view): NRS Category: Outdoor & Sports Gear New Ads: 33 Total Ads: 3063 Advertising Platforms: AdMob Target Countries: U.S. (99%), […]

The growing demand for pet supplies, driven by an increase in pet ownership among singles and the elderly, has reshaped the online pet supply industry. Data from GoodsFox reveals new advertising trends, highlighting the strategies of top pet supply stores like Whiskers N Paws, Muunchy.de, BARK, Scrumbles, and FUNNYFUZZY. Among them, Whiskers N Paws achieved a remarkable 200% YoY growth in new ads. While Whiskers N Paws focuses on the Hong Kong market, Muunchy.de and Scrumbles target Germany and the UK, respectively. Meanwhile, BARK and FUNNYFUZZY are adopting a global approach. These brands align their ad strategies with their product categories and market positioning, showcasing concentrated pet food marketing alongside globally diversified pet accessories campaigns. Top Store Analysis 1. Whiskers […]

As Black Friday and Cyber Monday approach, DTC brands have a prime opportunity to capture consumer attention and drive revenue. With a shorter holiday season in 2024, timing and strategy are key. This guide offers actionable advertising strategies to help DTC brands succeed in a crowded market, boost traffic, and convert new customers.   1. Prepare Ad Creatives Early and Optimize Regularly To capture attention during the peak shopping season, focus on compelling ad creatives. According to GoodsFox data, in November 2023, sectors like food and beverage, beauty and personal care, and apparel are showing strong advertising activity. Brands such as The Rotten Fruit Box, BURGA, and Lange have significantly increased their new ad creatives. Analyzing historical data can reveal […]

September is just around the corner, and with it comes a lineup of major global festivals. Get ready—our Global Marketing Calendar is here! Today, GoodsFox is diving into the key marketing events for September, offering insights on product selection and strategies to help you shine. For global sellers, these dates are golden opportunities to make your mark. Prepare now to capture these moments and boost your sales. Good morning, and in case we don’t connect later, good afternoon, good evening, and successful sales to you! Keep this in mind—opportunities like these don’t come around often, so let’s make every moment count this September! ● Labor Day (September 1st) ● Teacher’s Day (September 6th and 10th) ● SEA Mega Sales (September […]

The e-commerce sector is flourishing. Within the Global DTC Brand Report, we've identified the market strategies fueling the brands growing. Ulike, the "Global Follicle Sweeper," tops TikTok ads, sweeping sales boards. Raycon's high-performance earphones and GTHIC's gothic accessories find niche market success. The apparel sector diversifies. Outdoor, shaping, and plus-size categories show potential and demand. GoodsFox has released the "2024 First Half DTC Independent Station Promotion Trend Report", bridges information gaps, guiding merchants through market trends.     Q2 Market Revival New ad materials in Q2 signal market activity. A clear growth trend in global e-commerce ads marks 2024's first half. March sees a rise in ads with new products and spring promotions. April peaks for Mid-Year Promotion prep.     […]

2024 Global Ecommerce Website Bestseller List (Jan) is now revealed!!! In 2023, many DTC (Direct-to-Consumer) brands underwent unprecedented changes.Despite a decrease in overall transaction volumes compared to the peak in 2021, numerous brands achieved successful transactions or went public. Well-known brands like Mielle, Great Jones, and Otherland were acquired, while the parent company of Il Makiage and Spoiled Child, Oddity, as well as Birkenstock, applied for initial public offerings. With the arrival of 2024, Goodsfox will focus on  the hot-selling products and stores on Ecommerce websites in January. Source:GoodsFox   Source:GoodsFox   Source:GoodsFox   🌟 January  Ecommerce Website New Product Observations: Tank tops, hoodies, outdoor functional shoes, and other products are trending! 👇 According to data from GoodsFox , here are […]

As the top brand venturing into international markets in the clothing sector, LilySilk targets the "silk" category and successfully opens the doors to the European and American markets through differentiated competition. In this article,we will analyze the advertising intelligence of SilkSilky from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how  SilkSilky stand out the silk fashion market. Unlike the major categories dominated by fast-fashion giants such as Zara, SHEIN, and Zaful, the silk clothing category is often defined as high-end, lightweight single items with higher average prices. The consumer base for silk clothing is predominantly the middle to high-income group, resulting in LilySilk enjoying higher profit margins and repeat purchase performance compared to affordable clothing brands. […]

February is approaching, and the countdown to the Year of the Dragon Spring Festival has begun, Cross-Border Marketing Calendar Revealed ! Today, GoodsFox will review the important marketing nodes in February and provide guidance on product selection and marketing strategies. For cross-border sellers, as we welcome the new spring, preparations need to be made for a wave of hot-selling nodes overseas.  It's time to seize hot nodes to capture  overseas opportunities in a new year.   01 Venice Carnival (February 3) Source:Google   The carnival is one of the grand festivals in the Western world, originating from Christian religious ceremonies. The Venice Carnival in Italy is one of the oldest and largest carnivals in the world. People wear masks, tall […]

This is our regularly GoodsFox weekly news about ecommerce market,here are the most noticeable events happening this week ! 01.US online grocery sales decrease in 2023 U.S. online grocery sales in 2023 reached $95.8 billion, according to annualized results from the monthly Brick Meets Click/Mercatus Grocery Shopper Survey. That’s a 1.2% decline from 2022, which Brick Meets Click and Mercatus attributed primarily to a decline in order frequency among online grocery shoppers. The data shows that U.S. online grocery sales decreased from 2021 to 2022, then again from 2022 to 2023. Online grocery sales had dropped to $97.0 billion in 2022 from $97.6 billion in 2021. According to Brick Meets Click and Mercatus, the data is based on more than […]