Y2K fashion is back in 2023 thanks to the nostalgia for the early 2000s style that was popularized by celebrities like Paris Hilton, Britney Spears and Christina Aguilera. Y2K fashion is all about being playful, colorful and flashy. One of the brands that is leading the Y2K fashion trend in 2021 is Kollyy, a Chinese clothing design brand that aims to provide trendy and affordable clothes to every woman worldwide. Kollyy offers a variety of outfits that are inspired by the Y2K aesthetic, such as bodycon dresses, halter tops, mesh bodysuits, denim skirts and more. But how does Kollyy market its products to its potential customers? How does it use social media ads to increase its brand awareness and sales? In this article, we will […]