As the top brand venturing into international markets in the clothing sector, LilySilk targets the "silk" category and successfully opens the doors to the European and American markets through differentiated competition. In this article,we will analyze the advertising intelligence of SilkSilky from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how SilkSilky stand out the silk fashion market. Unlike the major categories dominated by fast-fashion giants such as Zara, SHEIN, and Zaful, the silk clothing category is often defined as high-end, lightweight single items with higher average prices. The consumer base for silk clothing is predominantly the middle to high-income group, resulting in LilySilk enjoying higher profit margins and repeat purchase performance compared to affordable clothing brands. […]