Insights from the 2024 H1 Global Marketing Data for DTC Brands. The 2024 H1 data on global expansion and DTC brand analysis reveals some new trends: Brands focused on niche markets are striving to break through product category limitations. Emerging markets like India and Malaysia are witnessing intense competition among leading brands. Some brands are taking unconventional marketing approaches to significantly improve their return on ad spend (ROAS). In this article, we’ll explore key findings from the GoodsFox & SHOPLINE 「 2024 H1 DTC Brands Global Marketing Report 」. We’ll cover three main sections: Advertising product performance and marketing strategies. Case studies of trending products. Case studies of SHOPLINE DTC brands. This analysis aims to help brands understand the current […]
September is just around the corner, and with it comes a lineup of major global festivals. Get ready—our Global Marketing Calendar is here! Today, GoodsFox is diving into the key marketing events for September, offering insights on product selection and strategies to help you shine. For global sellers, these dates are golden opportunities to make your mark. Prepare now to capture these moments and boost your sales. Good morning, and in case we don’t connect later, good afternoon, good evening, and successful sales to you! Keep this in mind—opportunities like these don’t come around often, so let’s make every moment count this September! ● Labor Day (September 1st) ● Teacher’s Day (September 6th and 10th) ● SEA Mega Sales (September […]
The e-commerce sector is flourishing. Within the Global DTC Brand Report, we've identified the market strategies fueling the brands growing. Ulike, the "Global Follicle Sweeper," tops TikTok ads, sweeping sales boards. Raycon's high-performance earphones and GTHIC's gothic accessories find niche market success. The apparel sector diversifies. Outdoor, shaping, and plus-size categories show potential and demand. GoodsFox has released the "2024 First Half DTC Independent Station Promotion Trend Report", bridges information gaps, guiding merchants through market trends. Q2 Market Revival New ad materials in Q2 signal market activity. A clear growth trend in global e-commerce ads marks 2024's first half. March sees a rise in ads with new products and spring promotions. April peaks for Mid-Year Promotion prep. […]
This is our regularly-updated list of top website promoted products Using our proprietary product finding technology, we’ve identified 5 products with a high promoted index on website, ranking top in the promotion rank of GoodsFox. Source:GoodsFox So if you’re looking for a profitable product to sell on your site, here are the top website promoted products on website right now: TOP1. Fashion Short Socks Category: Fashion Accessories Region: Thailand Price: $0.2 USD 24-hour New Sales: 16,243 Status: In Stock Release Date: 2022-10-03 Product Analysis:These fashion short socks have achieved great success in the Thai market with their diverse color sandtrendy designs.With an extremely competitive priceof just 0.20 per pair, consumers can easily purchase multiple pairs to match different outfits. The socks are […]
Dive into the latest buzz on the U.S. TikTok Shop from April 5th to 11th, 2024, straight from the GoodsFox data vault! Apparel: Clothing sales are trending towards seasonal, casual comfort, and fitness needs. Casual vests, leisure pants, various sportswear sets, jumpsuits, and shapewear make up the TOP10. Beauty & Self-Care: Daily grooming products dominate the hot picks, including electric toothbrushes, mouthwash, body lotion and so on. Toys & Games: Bubble popping toys, gaming consoles, cartoon plush toys, and educational toys are among the top picks. Home Essentials: Small household items are popular, such as digital alarm clocks, plastic hooks, sponge sets, and liquid detergent. Unique lighting fixtures like solar wall lights and color-changing LEDs are also in demand. If […]
In March, the spring is in the air.Goodsfox has compiled a list of major festivals and international days for Ecommerce sellers in March. In this revitalizing month, India's Holi festival will bring vibrant and intense colors; Easter, as an important Western holiday, cannot be overlooked; World Sleep Day and many other international days will provide global brands with broader holiday topics and participation opportunities; and Ramadan, a sacred month for Muslims, will also arrive in March. 01 Japanese Daughter's Day (March 3) Source：tokyoweekender Daughter's Day, also known as "Doll's Day," is celebrated by Japanese families every year in early spring. On this day, families display their daisy dolls and a variety of sweets in their homes to wish […]
2024 Global Ecommerce Website Bestseller List (Jan) is now revealed!!! In 2023, many DTC (Direct-to-Consumer) brands underwent unprecedented changes.Despite a decrease in overall transaction volumes compared to the peak in 2021, numerous brands achieved successful transactions or went public. Well-known brands like Mielle, Great Jones, and Otherland were acquired, while the parent company of Il Makiage and Spoiled Child, Oddity, as well as Birkenstock, applied for initial public offerings. With the arrival of 2024, Goodsfox will focus on the hot-selling products and stores on Ecommerce websites in January. Source:GoodsFox Source:GoodsFox Source:GoodsFox 🌟 January Ecommerce Website New Product Observations: Tank tops, hoodies, outdoor functional shoes, and other products are trending! 👇 According to data from GoodsFox , here are […]
The Most Comprehensive Ranking,2023 Top 100 Global DTC Brand Advertisements Revealed !!! In 2023, Chinese enterprises expanded vigorously overseas, causing significant disruptions in the global e-commerce landscape. The persisting economic uncertainty and the intricate and ever-changing foreign trade environment have posed higher demands on cross-border businesses. Looking back at the development trends in the cross-border industry in 2023, what were the key characteristics? Looking ahead to 2024, how can practitioners seize opportunities for predictable growth? At this juncture of the year-end and the beginning of a new year, GoodsFox has completed the "2023 DTC Brand Advertising Top 100" report,covering various categories such as fashion, beauty, jewelry, sports, and outdoor.We aim to assist cross-border practitioners in reviewing the annual dynamics, understanding […]
As the top brand venturing into international markets in the clothing sector, LilySilk targets the "silk" category and successfully opens the doors to the European and American markets through differentiated competition. In this article,we will analyze the advertising intelligence of SilkSilky from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how SilkSilky stand out the silk fashion market. Unlike the major categories dominated by fast-fashion giants such as Zara, SHEIN, and Zaful, the silk clothing category is often defined as high-end, lightweight single items with higher average prices. The consumer base for silk clothing is predominantly the middle to high-income group, resulting in LilySilk enjoying higher profit margins and repeat purchase performance compared to affordable clothing brands. […]
February is approaching, and the countdown to the Year of the Dragon Spring Festival has begun, Cross-Border Marketing Calendar Revealed ! Today, GoodsFox will review the important marketing nodes in February and provide guidance on product selection and marketing strategies. For cross-border sellers, as we welcome the new spring, preparations need to be made for a wave of hot-selling nodes overseas. It's time to seize hot nodes to capture overseas opportunities in a new year. 01 Venice Carnival (February 3) Source:Google The carnival is one of the grand festivals in the Western world, originating from Christian religious ceremonies. The Venice Carnival in Italy is one of the oldest and largest carnivals in the world. People wear masks, tall […]