2025.3.19 GoodsFox Daily E-commerce News:
- ONEISALL Pet Grooming Clippers Go Viral, Tapping into the Booming "Pet Economy"
- DTC Beauty Brand Pilgrim Secures $20 Million in Funding
- UK Retail Brand Koibird Shuts Online Store to Focus on Flagship Experience
- eBay UK Introduces Buyer Protection
- Amazon Launches Free Brand Naming Tool for Businesses
1. ONEISALL Pet Grooming Clippers Go Viral, Tapping into the Booming "Pet Economy"
GoodsFox data shows ONEISALL thrives in overseas markets. Its pet clippers are a hit. A gold model sold 19,000+ units on Amazon last month. Sales exceeded $5.78 million. Founder Terry launched the brand in 2012. Inspiration came from his Border Collie. By 2019, ONEISALL led Amazon sales in the U.S. and Germany. It held the top spot for 60 months. The brand now has 10 million global customers. It earned over 150,000 positive reviews.
The global pet supplies market reached $261 billion in 2022. It’s projected to hit $350 billion by 2027. E-commerce is growing fast. ONEISALL uses social media and e-commerce strategies. TikTok drives traffic with fun content. Amazon conversions rely on value and keywords. This taps into the pet economy boom.
Source: GoodsFox
2. DTC Beauty Brand Pilgrim Secures $20 Million in Funding
Pilgrim, a DTC beauty brand, secured $20 million. Funding came from primary and secondary deals. New investors include Vertex Growth Fund. Anicut Equity Continuum Fund also joined. Co-founder Gagandeep Makker shared plans. The funds will grow offline operations. They’ll also boost R&D for consumer needs.
Source: GoodsFox
3. UK Retail Brand Koibird Shuts Online Store to Focus on Flagship Experience
UK retail brand Koibird stopped online trading. The shutdown began March 18 at 9:30 AM. Exclusive pieces will occasionally sell online. Focus is now on its London flagship. The store is at 62 Marylebone Lane. Since 2018, it’s showcased luxury brands. Think Coperni, Cult Gaia, and Staud. A new café, Koi 11, opened this year.
Founder Belma Gaudio values physical experiences. Online shopping lacks charm, she says. This shift prepares for retail’s future. It’s a bold step forward. Koibird invites customers to visit. Shopping becomes an experience, not just a transaction.
4. eBay UK Introduces Buyer Protection
eBay UK launched buyer protection. It offers 24/7 customer support. This boosts shopping confidence. Sellers get funds two days after delivery. Pending funds cover shipping and refunds. Fast payments now include items under £25. Positive feedback triggers instant funds. This starts mid-March.
Shipping options expanded too. Sellers can pick Royal Mail or EVRi. The Global Shipping Program simplifies international sales. Sellers ship to a UK center. eBay handles customs and taxes. This protects sellers fully.
5. Amazon Launches Free Brand Naming Tool for Businesses
Amazon launched a free tool on March 18. It’s called the "Amazon Brand Name Generator." It uses AI to create brand names. Names fit overseas markets and cultures. They’re easy to remember too. Each name is checked against USPTO records. This helps with trademark applications.
Sellers can use Amazon’s IP Accelerator. It connects them to law firms. They assist with U.S. trademark registration. After a TM mark, Brand Registry begins. The tool currently supports English names only.
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