April 16, 2025 GoodsFox Introduction When the US imposed a 34% tariff, everyone held their breath. Now, with the threat of a 125% tariff, the path forward is clear: it’s time to pivot. Losing $10 per order hurts, but losing money on every sale? Many would rather let inventory sit than accept that fate. Amid global trade turbulence, Europe emerges as a promising frontier. This article highlights 10 global brands that have successfully established themselves in Europe, organized into 7 key categories for easy reference. 01. Betting on "Fitness-as-Daily-Wear": Conquering a $56.5B Market in 4 Years Europe’s $56.5 billion sportswear market (Statista, 2025) thrives on the "athleisure" trend—yoga leggings worn from the gym to the café. Three global brands have carved […]
2025.4.15 GoodsFox Daily E-commerce News: DTC Website Sellers Beware! Transshipment to Avoid Tariffs Carries Risks Target Partners with DTC Food Brand ButcherBox to Expand Grocery Offerings DTC Website Sellers Beware! Transshipment to Avoid Tariffs Carries Risks TikTok Shop GMV Soars 305%, Amazon Sellers Pivot to New Channel Trump’s Tariffs Hit U.S. E-commerce Brands, Europe Emerges as Haven Shopee Launches Program to Promote Vietnam’s Culture and Products 1. Target Partners with DTC Food Brand ButcherBox to Expand Grocery Offerings Target has teamed up with ButcherBox to offer high-quality, ethically sourced meat and seafood without subscriptions. Thirteen curated boxes, priced from $99 to $189, are now available. ButcherBox’s Chief Commercial Officer, Reba Hatcher, says the partnership removes ordering barriers for U.S. […]
2025.4.14 GoodsFox Daily E-commerce News: Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales Trump Warns: If Talks Fail, "Reciprocal Tariffs" Will Return to High Levels BeReal Launches Ads in U.S. to Compete with TikTok Breaking: Amazon Chinese Sellers Unable to Ship! Sources: Shein Wins UK Approval for London IPO, Awaits China’s Nod 1. Color-Changing Foundation Goes Viral Overseas! Women Aged 25-44 Drive Sales GoodsFox data reveals that Meroda Cosmetics’ "color-changing foundation" is surging in popularity overseas. Over the past 30 days, ad creatives reached nearly 1,200, up 41% from the previous period. The core audience is women aged 25-44, with 31.91% aged 25-34 and 35.27% aged 35-44. […]
2025.4.10 GoodsFox Daily E-commerce News: US Raises Tariffs on Chinese Goods to 125%, 75 Nations Get 90-Day Reprieve U.S. Sneaker Prices Could Soar 50% Amid Tariff Surge China Retaliates with 84% Tariffs on U.S. Imports US Raises Tariffs on Chinese Goods to 125%, 75 Nations Get 90-Day Reprieve SHEIN Doubles Down on China-Based Supply Chain Amazon Haul Shifts to U.S. Domestic Inventory Amid Tariff Pressures 1. U.S. Sneaker Prices Could Soar 50% Amid Tariff Surge Footwear Distributors and Retailers Association (FDRA) CEO Matt Priest warned of drastic price hikes under the new tariffs. A $150 sneaker could jump to $230 (+53%), while domestically produced alternatives might cost $300–$400—tripling prices for consumers . Priest attributed the surge to "punitive tariffs" […]
2025.4.9 GoodsFox Daily E-commerce News: Pinterest Performance+: Revolutionizing Ad Campaign Management Pinterest Performance+: Revolutionizing Ad Campaign Management Amazon Sellers Adapt Strategies Amid Rising Costs Temu Lands in Maldives, Fueling Global Expansion SHEIN Cracks Down on Fake European Authorized Representatives TikTok Shop Launches European Logistics Services 1. Pinterest Performance+: Revolutionizing Ad Campaign Management Pinterest’s new Performance+ AI-driven tool is streamlining digital advertising, cutting operational efforts by 50% while boosting campaign effectiveness. Designed for e-commerce brands, it automates budget allocation, bid optimization, and audience targeting—leveraging visual search to match ads with high-intent users. Early data shows a 20% improvement in cost-per-action for catalog sales. Unlike traditional tools, Performance+ prioritizes creative diversity, supporting standard, video, carousel, and collection ads. GoodsFox provides global e-commerce operators with […]
Pet Supplies Market 2025: Scrumbles, BARK and the Data - backed Strategies of the Top 5 Brands
Recently, the advertising placement in the global pet supplies store has shown a significant trend of differentiation. According to the latest data from GoodsFox, the placement strategies of the top 5 brands, Scrumbles, Cocopup London, BARK, Supertails, and Bau, indicate that leading brands are competing for market share through differentiated creative material iterations and in-depth channel cultivation. Among them, Scrumbles leads the list with 1,311 active ad creatives, and the newly launched creatives have increased by 5.77% year-on-year. BARK demonstrates strong creative vitality with 158 new creatives, but it has the highest degree of dispersion in advertising channels. In terms of regions, Scrumbles and Bau focus on in-depth operation in a single market, while Cocopup London is accelerating its layout […]
2025.4.7 GoodsFox Daily E-commerce News: China’s Foreign Ministry Opposes U.S. Tariff Hikes, Vows Action Third Drawer Down’s Art Collab Home Goods Surge in Europe and U.S. YouTube Partners with Shopee for Shopping Alliance in Singapore UK Boasts 97.25% E-commerce Penetration Rate China’s Foreign Ministry Opposes U.S. Tariff Hikes, Vows Action 65% of Amazon Sellers Raise Prices to Offset Rising Costs 1. Third Drawer Down’s Art Collab Home Goods Surge in Europe and U.S. Australian brand Third Drawer Down is thriving in Europe and the U.S. with global artist collaborations. GoodsFox data shows its linen Guerrilla Girls tapestries and organizers sell over 1,000 units monthly. Priced at $39.99, they target high-income buyers. Collaborations like the Louise Bourgeois teapot set blend […]
Recently, the advertising placement in the global jewelry and derivatives MARKET has shown a significant trend of differentiation. According to the latest data from GoodsFox, the placement strategies of the top 5 brands, The Wander Club, San Saru, Daniel Wellington, Mint & Lily, and Patrick Adair Designs, indicate that leading brands are competing for market share through differentiated creative material iterations and in-depth channel cultivation. Among them, The Wander Club leads the list with 1,197 active ad creatives, but its newly launched creatives have decreased by 67.26% year-on-year. Daniel Wellington demonstrates strong creative vitality with 306 new creatives, and the number of newly launched creatives has surged by 59.38% year-on-year. In terms of regions, The Wander Club covers 37 […]
2025.4.3 GoodsFox Daily E-commerce News: Goldman Sachs Predicts Slight Decline in Effective Tariff Increase Levi’s Doubles Down on DTC Strategy with European Membership Expansion EU Regulation Hits Chinese Manufacturing: Bans "996" Products TikTok Shop Vietnam Pauses Tax Withholding eBay Launches Ambassador Program in the U.S. Shopee Preferred Warehouse Goes Live 1. Levi’s Doubles Down on DTC Strategy with European Membership Expansion GoodsFox data shows Levi's pushing its DTC-first strategy forward. The brand expanded its membership program to new European markets. Poland, Ireland, and Denmark now offer exclusive perks, with Switzerland joining in June. Launched in 2020, the program boasts over 38 million global members and now spans 12 European countries. Levi’s Europe e-commerce VP, Leona De Graft, says this […]
In the White House conference room, U.S. lawmakers fiercely debated how to "Make America Great Again". Their collective gaze eventually turned to Yiwu, China. Because - it's just too cheap! Americans are buying too much! At the center of discussion: cancelling the T86 duty-free policy. This policy exempts goods under $800 from tariffs, serving as a fast track for billions of Chinese products to enter the U.S. market. Against the backdrop of U.S. efforts to revitalize domestic manufacturing, this policy seemed long overdue for cancellation. However, in February this year, the U.S. abruptly halted T86 implementation before reversing course and extending it again. Clearly, T86 impacts not only Chinese businesses but also U.S. consumers' cost of living. On March 17, […]