2025.4.9 GoodsFox Daily E-commerce News: Pinterest Performance+: Revolutionizing Ad Campaign Management
- Pinterest Performance+: Revolutionizing Ad Campaign Management
- Amazon Sellers Adapt Strategies Amid Rising Costs
- Temu Lands in Maldives, Fueling Global Expansion
- SHEIN Cracks Down on Fake European Authorized Representatives
- TikTok Shop Launches European Logistics Services
1. Pinterest Performance+: Revolutionizing Ad Campaign Management
Pinterest’s new Performance+ AI-driven tool is streamlining digital advertising, cutting operational efforts by 50% while boosting campaign effectiveness. Designed for e-commerce brands, it automates budget allocation, bid optimization, and audience targeting—leveraging visual search to match ads with high-intent users. Early data shows a 20% improvement in cost-per-action for catalog sales. Unlike traditional tools, Performance+ prioritizes creative diversity, supporting standard, video, carousel, and collection ads. GoodsFox provides global e-commerce operators with marketing data insights, including market intelligence, competitive dynamics, product ideas, and ad creatives, to drive global business growth.
Source: GoodsFox
2. Amazon Sellers Adapt Strategies Amid Rising Costs
Facing higher fees and tariffs, Amazon sellers are diversifying marketing budgets. Tinuiti reports 2025 Q1 sponsored product ads cost 48% more than 2019, outpacing Google (41%) and Instagram (37%). Despite this, Amazon’s ad revenue hit $56B in 2024 (projected $85B by 2026). Brands now test social media, influencer partnerships, and off-platform tactics while reducing discounts and discontinuing low-margin products. AI plays a key role: some analyze listings to boost visibility on Amazon’s Rufus shopping assistant, balancing platform reliance with multi-channel resilience.
3. Temu Lands in Maldives, Fueling Global Expansion
Temu announced its entry into the Maldives, marking a push into emerging markets after solidifying dominance in Europe and the U.S. Partnering with Maldives Post Limited, the platform offers multiple delivery options—PickPost stations, home delivery, and in-store pickup—via the local logistics network. This move aims to enhance shipping speed and reliability, catering to island consumers’ demand for affordable cross-border goods. It signals Temu’s strategy to replicate success in regions with underserved e-commerce potential.
4. SHEIN Cracks Down on Fake European Authorized Representatives
SHEIN recently discovered that some merchants on its platform had falsified their European agency qualifications during a qualification review. The platform has imposed disciplinary actions on merchants involved in the first-time violations in accordance with the Seller Compliance Management Rules: issuing warnings and unbinding relevant SKUs. SHEIN emphasized that it will strengthen audit measures, and if such issues are found again in the future, penalty measures will be taken according to the severity of the situation, such as product delisting, supplier termination, freezing of product listing privileges, and extended payment terms. SHEIN calls on all merchants to immediately conduct self-inspections of their business qualifications, strictly abide by the platform's compliance requirements, and jointly maintain a healthy business environment.
5. TikTok Shop Launches European Logistics Services
TikTok Shop expanded its European logistics offerings with Fulfilled by TikTok (FBT) and intra-EU solutions. Already live in Spain and Germany, FBT mirrors Amazon FBA by handling storage, packing, and delivery for local sellers (parcels ≤20kg). The UK service, operational since 2024, lets sellers store partial/full inventory. The EU-wide solution reduces customs delays, enabling seamless cross-border sales. These tools aim to compete with Amazon’s logistics network, leveraging TikTok’s content-driven traffic to attract DTC brands and influencers.
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