1. Distribution of Mobile and Digital in Europe According to Statista, Europe’s consumer electronics (mobile and digital) market is set to grow steadily in 2024. The market is projected to reach $647.34 billion in 2024, with a compound annual growth rate (CAGR) of 8%, aiming for $951.16 billion by 2029. Despite its vast potential, Europe’s market is fragmented and diverse, with distinct consumer behaviors: UK: A highly digitized environment with a large mobile user base. Consumers show high interest in new products. Germany: Known for pragmatism and a focus on innovation, German consumers value technological advancements. Southern Europe (e.g., Spain, Italy): Lower income levels lead to a preference for value-for-money brands like Xiaomi and OPPO. Consumers are highly price-sensitive. TikTok […]