In 2025, with advertising costs soaring and competition intensifying, DTC (Direct-to-Consumer) e-commerce has entered a new phase of precision and strategy. Running a store based on intuition alone is like sailing in fog. This guide introduces five essential market research tools that can help DTC brands make data-backed decisions and scale efficiently. 1. What Is a DTC Store? A DTC store (Direct-to-Consumer store) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Unlike platforms such as Amazon, TikTok, SHEIN, or TEMU, DTC stores allow sellers to fully control their domain, customer data, transactions, and brand narrative — achieving true independence and direct consumer engagement. 2. Why DTC Stores Need Market […]

GoodsFox Daily Insights – October 20, 2025: Australian Men’s Skincare Boom: Users Jump 20.7% in Five Years Men’s skincare rises in Australia with user base up 20.7% BYD’s largest recall to date: 115k Tang & Yuan Pro models due to design and battery issues Ozon domestic goods exceed 800 million units, “Made in Russia” plan boosts 15% growth TikTok Shop bans USPS self-fulfilment globally Swedish premium soda-maker Aarke hits USD 16.9 M annual revenue, conquers legacy category with minimalist design   1. Men’s skincare rises in Australia with user base up 20.7% According to Roy Morgan, over the five years to June 2025, Australian men aged 14+ who maintain a skincare routine rose ~20.7%. That number increased from 1.792 million […]

GoodsFox Daily Insights – October 17, 2025: Russia’s E-commerce Market to Reach 14.7 Trillion Rubles as FMCG Sales Surge 41% Russia’s E-commerce Market Expands Rapidly, FMCG Leads the Growth U.S. Tariffs Push Prices Higher Lazada Thailand Updates Commission Rates Effective November 1 U.S. Stocks Mixed as Chinese Stocks Gain; Fed Signals Economic Challenges Ozon Introduces New Return Policy for FBO Sellers   1. Russia’s E-commerce Market Expands Rapidly, FMCG Leads the Growth Russia’s e-commerce market is projected to hit 14.7 trillion rubles by the end of 2025, marking a 30% YoY growth. The FMCG segment has become the key growth driver, with sales jumping 41% to 1.7 trillion rubles and total orders expected to exceed 1 billion. Fast-growing categories include […]

Is menopause a disease? Not quite. It’s a natural stage of life—but often one that comes with real physical and emotional challenges: sleep disruption, mood swings, and hormonal shifts that impact daily wellbeing. According to GoodsFox data, menopause-related products account for 9.1% of global health supplement ads, reflecting how brands have turned this transitional phase into a fast-growing wellness niche.  Amid strict advertising regulations and a market that depends heavily on repeat purchases, one brand stands out—Happy Mammoth, an Australian DTC supplement company that achieved $14 million in annual revenue. How did they do it—and what can other health brands learn from their playbook?   01 The Anxiety-Driven Business: Growth Hurdles in Health Supplements Growth follows a loop: insight → […]

GoodsFox Daily Insights – October 16, 2025: Winter Camping Gear Demand Surges: Hand Warmers 28k Units, Premium Outdoor Products Winter camping gear demand surges: Hand warmers sell 28,000 units/month, premium products soar Philippines resumes e-visas for Chinese travelers in November US signals tariff negotiation, 100% China tariff not confirmed Tariff domino effect spreads, who faces the next collapse? Amazon Black Friday dates set, promotion lasts 12 days   1. Winter camping gear demand surges: Hand warmers sell 28,000 units/month, premium products soar Winter camping is becoming a key growth point in overseas outdoor markets. US surveys show winter camping intentions doubled year-over-year. High-income families and adventure seekers drive strong demand for functional gear. Rechargeable hand warmers are an all-weather essential. […]

GoodsFox Daily Insights – October 13, 2025: Trump’s Tariff Threat Reversed Trump’s Tariff Threat Reversed EU Plans Tariffs on Temu & Shein Parcels U.S. Removes Millions of Chinese Electronic Products Brazil Proposes to Remove Small Cross-Border Shopping Tax OpenAI’s Sora Hits 1 Million Downloads in 5 Days   1. Trump’s Tariff Threat Reversed On October 10 (EST), President Trump abruptly announced a 100% tariff on Chinese goods starting November 1. He also introduced export controls on “critical software” and hinted at canceling the upcoming U.S.-China summit. The news triggered a sharp sell-off on Wall Street.Less than eight hours later, Trump reversed course, saying the meeting was still possible. Analysts noted the policy volatility came after his Nobel Peace Prize loss, […]

GoodsFox Daily Insights – October 10, 2025:  How Shenzhen’s Parthea Redefined DTC Growth Black Friday Spending Trends: Electronics Dominate as Shoppers Seek High-Value Deals Shenzhen Factory Parthea Hits $30M on TikTok, Becomes Top U.S. Women’s Fashion Brand EU to Double Steel Tariffs to 50% and Slash Duty-Free Quotas China Announces 2026 Grain and Cotton Tariff Quotas Austria’s Tractive Builds a $40M Pet Tech Empire Through Subscription Innovation   1. Black Friday Spending Trends: Electronics Dominate as Shoppers Seek High-Value Deals A new Shopfully survey shows that 40% of German shoppers plan to buy high-priced items during Black Friday, and one-third will shop for Christmas gifts. Electronics top the demand list with a 70% mention rate, followed by apparel and home […]

GoodsFox Daily Insights – October 9, 2025: Indonesia Market Reboot: TikTok E-commerce Gets “Green Light” Chinese Snow-Clearing Robots Sweep Europe & America: Yarbo Hits ¥178M in Sales TikTok Launches “TikTokTober” Halloween Campaign In-App Russia Proposes 20% VAT on Cross-Border E-commerce Indonesia Market Reboot: TikTok E-commerce Gets “Green Light” TEMU U.S. Black Friday Promo Kicks Off Oct 9 — Sellers Must Meet Criteria   1. Chinese Snow-Clearing Robots Sweep Europe & America: Yarbo Hits ¥178M in Sales Chinese smart garden robot brand Yarbo is rapidly capturing the U.S. and European markets with its snow-clearing machine. It uses a tracked chassis and modular design, handling snow, leaf blowing, and weeding—even at –25 °C. With RTK-GPS centimeter positioning and AI obstacle avoidance, and […]

On September 17, Jerome Powell walked onto the stage and said the most expensive words of the year: “Good afternoon.” Wall Street jokes that when Powell opens with “Good afternoon,” it signals a hawkish tone. If he says “Hello everyone,” it’s usually dovish. This time, it was indeed “Good afternoon.” Other central bankers also send signals through small gestures. Russia’s Elvira Nabiullina wears a dove brooch for dovish speeches and an eagle brooch for hawkish ones. These details reinforce personal branding. Buffett has his Coca-Cola, NBA legends have their cigars, and Powell has his words. Back to business. The Fed cut its benchmark rate by 25 basis points to 4.00%-4.25% and hinted at two more cuts this year. For global […]

GoodsFox Daily Insights – September 29, 2025: U.S. Niche Brand Makes $2.6M Selling Photo Fridge Magnets U.S. Niche Brand Makes $2.6M Selling Photo Fridge Magnets Global Ocean Freight Rates Hit New Lows New Tax Rules for Cross-Border Platforms Start in October Shein U.S. Store to Use Amazon MCF for Fulfillment Shopee Reminds Sellers to Follow New Tax Regulations   1. U.S. Niche Brand Makes $2.6M Selling Photo Fridge Magnets U.S. studio HeartPrinted built a $2.6M business with custom photo fridge magnets. Each pack sells for $25 plus $6 shipping. The brand tapped into demand for family rituals and emotional gifting. On Instagram, short production videos created a warm, stress-free vibe and attracted 1M+ followers. Their DTC site gets 20K+ monthly […]