Lululemon's top two things they want to shake off are the label of being "just a yoga pants seller" and the controversial comments of their founder, Chip Wilson. Wilson, is often regarded as the wrecking ball to Lululemon's brand image. In 2013, when a growing trend of fast-fashion brands like Forever 21 and H&M launching plus-size lines and actively engaging in diverse brand narratives, he publicly remarked, ‘Some women's bodies just don't work for yoga pants.’ Facing a barrage of criticism, he hastily stepped down. As the tide of "anti-fat-shaming" intensified, Lululemon's new management team eventually launched a plus-size line and began featuring more plus-size and diverse models prominently on their website. However, Earlier this year, in an interview with Forbes, Wilson once again expressed his disdain for Lululemon's current emphasis on 'diversity’ and ‘inclusivity' , claiming that the brand's definition doesn't need to cater to everyone. Opinions are like […]
Dive into the latest buzz on the U.S. TikTok Shop from April 5th to 11th, 2024, straight from the GoodsFox data vault! Apparel: Clothing sales are trending towards seasonal, casual comfort, and fitness needs. Casual vests, leisure pants, various sportswear sets, jumpsuits, and shapewear make up the TOP10. Beauty & Self-Care: Daily grooming products dominate the hot picks, including electric toothbrushes, mouthwash, body lotion and so on. Toys & Games: Bubble popping toys, gaming consoles, cartoon plush toys, and educational toys are among the top picks. Home Essentials: Small household items are popular, such as digital alarm clocks, plastic hooks, sponge sets, and liquid detergent. Unique lighting fixtures like solar wall lights and color-changing LEDs are also in demand. If […]
In March, the spring is in the air.Goodsfox has compiled a list of major festivals and international days for Ecommerce sellers in March. In this revitalizing month, India's Holi festival will bring vibrant and intense colors; Easter, as an important Western holiday, cannot be overlooked; World Sleep Day and many other international days will provide global brands with broader holiday topics and participation opportunities; and Ramadan, a sacred month for Muslims, will also arrive in March. 01 Japanese Daughter's Day (March 3) Source：tokyoweekender Daughter's Day, also known as "Doll's Day," is celebrated by Japanese families every year in early spring. On this day, families display their daisy dolls and a variety of sweets in their homes to wish […]
2024 Global Ecommerce Website Bestseller List (Jan) is now revealed!!! In 2023, many DTC (Direct-to-Consumer) brands underwent unprecedented changes.Despite a decrease in overall transaction volumes compared to the peak in 2021, numerous brands achieved successful transactions or went public. Well-known brands like Mielle, Great Jones, and Otherland were acquired, while the parent company of Il Makiage and Spoiled Child, Oddity, as well as Birkenstock, applied for initial public offerings. With the arrival of 2024, Goodsfox will focus on the hot-selling products and stores on Ecommerce websites in January. Source:GoodsFox Source:GoodsFox Source:GoodsFox 🌟 January Ecommerce Website New Product Observations: Tank tops, hoodies, outdoor functional shoes, and other products are trending! 👇 According to data from GoodsFox , here are […]
Quad Lock is a sports phone mount brand originating from Australia, founded in 2011, with sales exceeding $100 million in 2022. It specializes in producing high-quality phone cases and accessories.Its slogan is "Whether on bike, boat, car, a trip down the road, or expedition across the globe, Quad Lock makes the experience better. And we build reliable gear, so you can go anywhere". In this article,we will analyze the advertising intelligence of Quad Lock from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Quad Lock distinguish itself from other phone mounts. 01 Quad Lock’s Store Traffic Rank According to Goodsfox, Quad Lock ranked 2,203,372 in the store traffic in a month (from 2023-6-24 to 2024-02-16). […]
The Most Comprehensive Ranking,2023 Top 100 Global DTC Brand Advertisements Revealed !!! In 2023, Chinese enterprises expanded vigorously overseas, causing significant disruptions in the global e-commerce landscape. The persisting economic uncertainty and the intricate and ever-changing foreign trade environment have posed higher demands on cross-border businesses. Looking back at the development trends in the cross-border industry in 2023, what were the key characteristics? Looking ahead to 2024, how can practitioners seize opportunities for predictable growth? At this juncture of the year-end and the beginning of a new year, GoodsFox has completed the "2023 DTC Brand Advertising Top 100" report,covering various categories such as fashion, beauty, jewelry, sports, and outdoor.We aim to assist cross-border practitioners in reviewing the annual dynamics, understanding […]
As the top brand venturing into international markets in the clothing sector, LilySilk targets the "silk" category and successfully opens the doors to the European and American markets through differentiated competition. In this article,we will analyze the advertising intelligence of SilkSilky from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how SilkSilky stand out the silk fashion market. Unlike the major categories dominated by fast-fashion giants such as Zara, SHEIN, and Zaful, the silk clothing category is often defined as high-end, lightweight single items with higher average prices. The consumer base for silk clothing is predominantly the middle to high-income group, resulting in LilySilk enjoying higher profit margins and repeat purchase performance compared to affordable clothing brands. […]
February is approaching, and the countdown to the Year of the Dragon Spring Festival has begun, Cross-Border Marketing Calendar Revealed ! Today, GoodsFox will review the important marketing nodes in February and provide guidance on product selection and marketing strategies. For cross-border sellers, as we welcome the new spring, preparations need to be made for a wave of hot-selling nodes overseas. It's time to seize hot nodes to capture overseas opportunities in a new year. 01 Venice Carnival (February 3) Source:Google The carnival is one of the grand festivals in the Western world, originating from Christian religious ceremonies. The Venice Carnival in Italy is one of the oldest and largest carnivals in the world. People wear masks, tall […]
This is our regularly GoodsFox weekly news about ecommerce market,here are the most noticeable events happening this week ! 01.US online grocery sales decrease in 2023 U.S. online grocery sales in 2023 reached $95.8 billion, according to annualized results from the monthly Brick Meets Click/Mercatus Grocery Shopper Survey. That’s a 1.2% decline from 2022, which Brick Meets Click and Mercatus attributed primarily to a decline in order frequency among online grocery shoppers. The data shows that U.S. online grocery sales decreased from 2021 to 2022, then again from 2022 to 2023. Online grocery sales had dropped to $97.0 billion in 2022 from $97.6 billion in 2021. According to Brick Meets Click and Mercatus, the data is based on more than […]
Great Jones is a startup that makes Instagram-worthy cookware in fun colors that appeal to the millennial aesthetic. You've probably spotted its colorful Dutchess pot or Holy Sheet pan on the feeds of food influencers like Molly Baz and Molly Yeh, but Great Jones' founders set out to make cookware that's more approachable and affordable than legacy brands like All-Clad and Le Creuset. In this article,we will analyze the advertising intelligence of Great Jones from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Great Jones stand out the cookware market. Source:GoodsFox According to Goodsfox, Great Jones ranked 829,135 in the store traffic in a month (from 2020-7-20 to 2024-1-07). This is a rather good rating for a […]