What types of content tend to go viral on TikTok? Haircare and beauty videos undoubtedly hold a prominent spot. Makeup and beauty content has consistently been a top performer on the platform. Since the rise of the #HairTok trend, hair-related videos have quickly gained popularity and become a hot category. The hashtag now boasts over 3.5 M videos, with numerous high-traffic videos under it.
Resource: TikTok
01 | Hair Care Products are Taking TikTok by Storm
In today's world, healthy and beautiful hair is highly valued, becoming a key part of one's appearance. With the fast pace of life and bad habits, issues like dryness, frizz, and breakage trouble many. Fortunately, the innovation of hair care products continues to provide more solutions. Hair care products have quickly become market favorites due to their convenience and noticeable effects.
Resource: GoodsFox
According to GoodsFox data, Fingkyshop23's " Hair Mask is popular in Indonesia, priced at 0.35 USD. In the past 24 hours, it gained 6,870 new sales, with a total of 22,283 sales in a week. Fingkyshop23 has won consumer favor with its affordable pricing and effective hair care solutions, becoming a widely sought-after brand in the Indonesian market. The rising sales of this product reflect the growing demand for high-value hair care products.
Resource: TikTok
The Hair Care product focuses on improving hair texture, increasing smoothness, and making hair easier to manage. Through user reviews and recommendations, more consumers have started to discover and use this product. Meanwhile, beauty influencers in Indonesia have reviewed the product on TikTok, further influencing consumer purchasing decisions. In the comment section, a user who has tried the product mentioned, "After using it, my hair became straight, soft, and much easier to manage."
02 | Hair Care Shampoo Sales Surge in Vietnam
In today’s fast-paced world, keeping hair healthy and vibrant can be tough due to lifestyle choices and environmental stressors. However, advancements in hair care technology have made it easier to maintain beautiful hair. Duoc My Pham Lucky Star’s shampoo is particularly notable for its ability to enhance and preserve the richness of black hair. Its effective formula and impressive market performance offer a dependable solution for those seeking to keep their black hair looking lustrous and strong.
Resource: GoodsFox
According to GoodsFox data, Duoc My Pham Lucky Star's "Hair Care-Shampoo" has made a significant impact in Vietnam's beauty and personal care market. Priced between 6.75 and 9.86 USD, this shampoo has achieved an impressive 8,824 new sales in the past 24 hours. This surge in sales highlights the product's popularity and effectiveness.
Resource: TikTok
The image clearly showcases the impressive effectiveness of this product for enhancing black hair. Before and after photos highlight its remarkable ability to transform and maintain the richness and shine of black hair. The shampoo not only nourishes and strengthens hair but also ensures that the natural darkness remains vibrant and lustrous. This visual evidence underscores the product's powerful performance, making it a standout choice for anyone looking to keep their black hair looking healthy and radiant.
Hair care products are making waves on TikTok, with beauty and hair content consistently going viral. Fingkyshop23’s hair mask and Duoc My Pham Lucky Star’s shampoo have both seen significant sales increases in Indonesia and Vietnam, thanks to their effective formulas and growing consumer interest. GoodsFox provides key tools for analyzing competitors, tracking market trends, and spotting hot products. Want to dive deeper into product trends and market insights?
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