OQ HAIR from Xuchang Breaks into the Global Market 

1. OQ HAIR from Xuchang Breaks into the Global Market 

With over 78% of the global population facing hair loss issues, wig demand is skyrocketing. Xuchang's wig brand, OQ HAIR, has successfully entered the high-end market with high-quality wigs made from real hair. Their products, priced over $100, and some even exceeding $200, have gained significant popularity in developed markets like the US, Canada, and the UK. According to GoodsFox data, their website ranks 108,422 globally, with a fanbase of over 320,000, positioning OQ HAIR as a leading brand in the wig export industry.

Source: GoodsFox

2. TikTok's 125 Million Monthly Visits Make Indonesia a Key Focus in 2025

TikTok's Indonesia site reports over 8 million creators earning income from the platform, with 63% making more than the local minimum wage. Anggini Setiawan, TikTok Indonesia’s communications manager, highlighted that 92% of TikTok users take action after watching videos. With over 125 million monthly visits, TikTok’s discovery feature connects users with creators and products. Aditia Grasio Nelwan from Tokopedia announced that TikTok will remain a key focus in 2025 as it continues to boost sales through short videos and live streaming, leading to a sevenfold increase in sales.

3. Goli Nutrition Rewards Influencers with Year-End Incentives

Leading supplement brand Goli Nutrition has launched the "Grand Finale Holiday Dash," a year-end incentive program from December 16-31. Influencers can earn rewards based on their GMV (Gross Merchandise Value), with top rewards including a Rolex watch, luxury trips, or $20,000 in cash for achieving $25 million in sales. As one of TikTok's most popular brands, Goli Nutrition continues to strengthen its presence through influencer marketing.

4. Shopify Enhances Managed Markets Feature

Shopify has upgraded its Managed Markets feature, introducing a free address verification service to reduce return rates. Orders with invalid addresses are reviewed and corrected within one business day. The update also streamlines DHL eCommerce payments, allowing merchants to receive payments immediately after USPS pickup scans, reducing payment times and financial risks.

5. Amazon Integrates Prime Member Discounts into Pricing Tools

Starting January 7, 2025, Amazon will merge Prime member-exclusive discounts with its pricing discount tool. This update will simplify discount management for sellers, enabling them to quickly adjust promotions and optimize sales strategies with real-time performance metrics.