LORAGAL is an affordable online shopping mall, and provides regular and plus size women’s clothes, including Maxi, Midi & Mini dresses for daily wear and prom wear, jumpsuits, tops, sets, and so on. The brand used various online platforms to promote its products and attract potential customers. In this article, we will analyze LORAGAL’s advertising strategy based on the data collected by GoodsFox, a leading e-commerce intelligence platform. We will also provide some suggestions on how to improve your own online store’s performance by learning from LORAGAL’s success.
Source: LORAGAL
01 How LORAGAL reaches and engages its target audience
According to GoodsFox, LORAGAL has launched 342 ads from 2023-8-17 to 2023-8-23, with 68 new ads. Most of its ads are in the form of image and video covering 13 regions and 4 media. The advertising regions include United Kingdom, France, United States, Canada, etc. Facebook, Instagram, Messenger, and Meta Audience Network are its main advertising media.
Source: GoodsFox
Source: GoodsFox
This shows that LORAGAL has a wide and diversified advertising reach, targeting different markets and audiences with different preferences and behaviors. LORAGAL also updates its ads frequently so as to keep up with the latest trends and customer demands.
02 How LORAGAL Showcase Its Dressing Design in The Image Ad
The following image ad is very attractive and creative. The model pose in different ways on the staircase with a thigh-high slit dress, showcasing its sexy design to its customers.
Source: GoodsFox
Based on the data from GoodsFox, This thigh-high slit dress has been promoted since July 30, 2023, lasting 15 days. Germany，Australia，United States，Canada，France，United Kingdom and Italy are its main advertising regions. And the dress is sold on Shopify.
03 How to Learn from LORAGAL’s Advertising Strategy
If you want to boost your own online store’s performance, you can learn from LORAGAL’s advertising strategy by following these steps:
Identify your target market and audience: You need to know who you are selling to, what they want, where they are, and how they behave. You can use tools like Google Analytics, Facebook Insights, or Goodsfox to collect data on your target market.
Choose the right platforms and formats: It’s necessary to select the most suitable online platforms and formats for your products and audience.
Create engaging and relevant content: You need to craft content that resonates with your audience and showcases your products’ value proposition. GoodsFox is helpful for getting advertising intelligence and following the latest trend in the targeted market. Then you are able to use tools like Canva, Adobe Spark, capcut to design attractive and professional-looking content.
Test and optimize your ads: Monitoring and measuring the performance of your ads can facilitate you to make adjustments accordingly in time.
By following these steps, you can improve your online store’s visibility, traffic, conversion, and retention.
04 Conclusion
LORAGAL is a successful online fashion store that uses various online platforms to promote its products and attract potential customers. By analyzing its advertising strategy based on the data from GoodsFox, we can learn some useful tips to improve our own online store’s performance. These tips include identifying our target market and audience, choosing the right platforms and formats, creating engaging and relevant content, and testing and optimizing our ads. By following these tips, we can boost our online store’s visibility, traffic, conversion, and retention.
