GoodsFox

  • Home
  • Ad Creatives
  • Brand Insight
  • Shopify Intelligence
  • TikTok Insight
  • Pricing
  • English
    • 中文 (中国)
    • English
  1. Main page
  2. About GoodsFox
  3. Main content

How BEC House Became the Top Kitchen Brand on TikTok in Indonesia

2023-08-25 1753hotness

TikTok has become a powerful marketing tool for many brands, especially in the fields of fashion, beauty, and entertainment. However, one brand that stands out from the crowd is BEC House, a kitchen brand in Indonesia that sells knives, cutting boards, and other kitchenware and home supplies. BEC House is the top store on TikTok, ranking the first in TikTok’s sales rank in the latest 7 days. How did it achieve such a remarkable success? In this article, we will analyze the data and content from GoodsFox, a leading e-commerce intelligence platform, to reveal the secrets behind BEC House’s TikTok strategy.

 

BEC House

Source: GoodsFox

 

01 BEC House’s Advertising Intelligence on TikTok

 

According to the data monitored and collected by GoodsFox, the sales of BEC House saw a week-on-week rise of 710.1% in the latest 7 days, reaching at 410,617. In the same period, BEC House has promoted 33 ads and 12 goods in total, most of which are in the form of image and video. The main features of BEC House’s advertising intelligence on TikTok are as follows:

 

Targeting the right audience: BEC House focuses on the Indonesian market, where TikTok has a large and active user base. According to Statista, As of July 2023, the United States was the country with the largest TikTok audience by far, with approximately 122 million users engaging with the popular social video platform. Indonesia followed, with around 99.8 million TikTok users. By targeting the right audience, BEC House can increase its brand awareness and conversion rate.

 

Highlighting the product quality: BEC House emphasizes the quality and durability of its products, especially its knives. It showcases how its knives can cut through various materials, such as bones, meat, vegetables, and fruits. It claims that its knives are made of German steel and have a sharp edge. By highlighting the product quality, BEC House can build trust and loyalty among its customers.

 

02 BEC House’s Advertising Product

 

Souce: GoodsFox

 

This is a knife made by a solid-state reaction between lanarkite and copper phosphide, ranking the first on the advertising list of the store. The handle is made of rosewood and has a curved shape that fits your grip. The knife comes with a spesifikasi pisau, which is a specification sheet that shows the different types of knives available, such as kapak, kepala naga, premium, ikan, dapur, and koki.

The price ranges from 55,000 to 150,000 IDR, or 3.76 to 10.24 USD. The knife has sold 509 units in the last 30 days, which is a 67.83% increase from the previous month. It also has 62 ad creatives in the same period, which means that it has a high exposure and popularity among TikTok users.

 

03 Conclusion

 

BEC House is a successful example of how a kitchen brand can leverage TikTok to boost its sales and reputation. By using GoodsFox, an e-commerce intelligence platform, we can gain insights into BEC House’s advertising strategy and content strategy on TikTok. We can learn from BEC House’s best practices and apply them to our own businesses.

Tag: ad spy Ad Spy Tools advertising products Find Winning Products Goodsfox marketing strategies TikTok Products tiktok store
Last updated:2023-08-25

GoodsFox

This person is a lazy dog and has left nothing

Like
< Last article
Next article >
Newest Hotest Random
Newest Hotest Random
"He Still Loves You": How an AI Psychic is Making Millions by Tapping into Global Emotional Needs Global Subscription Models Surge, Bringing Challenges and Opportunities Handmade Doll Ecom Website Defies Odds! How Niche Categories Create Cross-Border Blockbusters 618 Fever Goes Global, Taobao Tops App Charts in Multiple Countries Nail Sticker Trend Surges! Maniko’s Ecommerce Website Ignites Europe Reuters: U.S. to Lower Tariffs on Chinese Small Parcels Below 30%
SHEIN & Temu Accelerate European Expansion Amid U.S. Tariff Shifts🌍 Global E-commerce Marketing Calendar for June 2025: Key Holidays and Shopping Events✨商务部:中方决定同意与美方进行接触U.S.-China Trade Talks: A Cautious Overture Amid Tariff Turmoil今日宣布!中美将于5月12日发布联合声明U.S.-China to Release Joint Trade Statement on May 12 After Constructive Talks
Biden Administration Considering Allowing TikTok to Operate in the U.S. Alert: Updated US T86 Policy Implementation Details from CBP TikTok Shop (US) has announced new content incentive policies. How DTC Beauty Brand Coco & Eve Hit $120M in Sales: 3 Strategies for Independent Sellers TikTok Pet Products Trend: How "Human-Pet Matching" Drove a DTC Brand’s Global Breakthrough U.S. DOJ Pushes to Reject TikTok’s Ban Delay Request
Categories
  • About GoodsFox
  • Ad Spy
  • Ad Spy Tools
  • Advertising Skills
  • Brand Analysis
  • Daily E-commerce News
  • Ecommerce News
  • Facebook Ads
  • Find Winning Products
  • GoodsFox Weekly
  • Marketing Analysis
  • Marketing Calendar
  • Product Advertising
  • Product Promotion Tips
  • TikTok Ads
  • TikTok Shop
  • Trending Products
  • White Paper/Report
Follow Me
  • twitter
  • youtube
  • facebook
  • linkedin
  • discord

Copyright © 2024 GoodsFox All Rights Reserved.

Theme Kratos Made By Seaton Jiang