Trump Signals Tariff Easing: May Lower China Tariffs to Avoid Consumer Tipping Point

2025.4.21 GoodsFox Daily E-commerce News: Trump Signals Tariff Easing: May Lower China Tariffs to Avoid Consumer Tipping Point

Annual Sales of $1 Billion! How Chinese Ice Maker Brand EUHOMY Drives Western Consumers Wild
Amazon Frontend Overhaul! Brand Names Now Hidden
Trump Signals Tariff Easing: May Lower China Tariffs to Avoid Consumer Tipping Point
Ministry of Commerce Warns: Southeast Asia Cracks Down on Origin Certificate Fraud
DHL Suspends B2C Shipments Over $800 to U.S.

1. Annual Sales of $1 Billion! How Chinese Ice Maker Brand EUHOMY Drives Western Consumers Wild

The Northern Hemisphere’s heatwave has sparked an "ice economy" boom. Chinese brand EUHOMY’s portable ice makers sell over 10,000 units monthly on Amazon U.S., generating $830,000 in revenue and $1 billion annually. Key features include 6-minute ice production (9 cubes), smart energy-saving, and low noise, meeting home, office, camping, and medical needs. A TikTok marketing video with 820,000 views fueled buzz. EUHOMY leverages Amazon, TikTok Shop, and independent stations for multi-platform growth. The global ice maker market is surging—Americans consume 181 kg of ice per capita yearly, with demand rising in Europe and Southeast Asia. The market may exceed $5 billion by 2031, driven by Chinese innovation and consumer insights.

Source: GoodsFox

2. Amazon Frontend Overhaul! Brand Names Now Hidden

Sellers recently noticed brand names disappearing from product titles on Amazon U.S. and European sites. This confirmed policy shift hides brand names except for high-sales, high-impact brands, even if included in titles. Amazon says this simplifies titles to boost conversions by focusing on core product details. Sellers are split: small-to-medium sellers see a fairer competition, while brand sellers fear reduced recognition and loyalty. The change aligns with increased data transparency, suggesting broader algorithmic updates. Sellers must adapt quickly and rethink strategies.

3. Trump Signals Tariff Easing: May Lower China Tariffs to Avoid Consumer Tipping Point

On Thursday, President Trump hinted at easing U.S.-China tariffs during a White House statement. He noted he doesn’t want to keep raising tariffs, as "at a certain point, people stop buying." He suggested maintaining or lowering rates: "Maybe I’ll go with a lower rate because you want people to keep consuming."

4. Ministry of Commerce Warns: Southeast Asia Cracks Down on Origin Certificate Fraud

China’s Ministry of Commerce warned that Vietnam, Thailand, and other Southeast Asian nations are intensifying checks on origin certificate fraud. Vietnam demands stricter raw material traceability to ensure export compliance. Thailand targets 42 product categories, like aluminum foil and e-bikes, to prevent tariff evasion. The U.S. plans a global cargo tracking system and the Trade Enforcement Reinforcement Act, imposing "joint penalties" on transshipment in Vietnam, Malaysia, and Thailand. Exporters must ensure traceable raw materials and compliance to avoid fines or trade restrictions.

5. DHL Suspends B2C Shipments Over $800 to U.S.

Due to new U.S. customs rules on high-value personal imports, DHL Express will pause B2C shipments over $800 to U.S. individuals starting April 21, 2025. Shipments under $800 and all B2B shipments remain unaffected, though B2B may see delays. This impacts ~15% of cross-border e-commerce orders, especially luxury and electronics. Sellers should split parcels or use B2B clearance. Experts recommend overseas warehousing or specialized small parcel channels as alternatives.

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