A defining trend: consumers are prioritizing investments in "quality of life."
Below are 5 high-growth categories from our rankings to inspire your May sourcing strategy:
Products like NMN powder, Magnesium Glycinate, and Hydro Dust electrolyte dominate, addressing anti-aging, sleep support, and energy replenishment—catering to the rising demand for "precision wellness."
- TikTok favorites: Accessible, sensory-rich health items such as wellness gummies, magnesium supplements, and teeth-care solutions.
Items like the Yesoul G1M exercise bike and GYMPROLUXE fascia training set highlight sustained demand for home fitness gear.
- Key selling points: Space-efficient designs, smart connectivity, and app-integrated workout experiences.
Products like the nurecover Tropic® portable sauna and Funzy Spielsofa modular couch tap into "emotional necessities" by enhancing daily happiness—highly shareable and trend-driven.
- Also trending: Cooling Bamboo Sheets and portable heated lunch boxes, emphasizing "comfort, technology, and sustainability" for premium pricing opportunities.
- Pet care: Functional products like probiotics, ergonomic harnesses, and dental cleaners signal a shift toward sophisticated pet parenting.
- Children’s edutainment: Toys like the Wow in the World Tonie Box thrive on TikTok, blending learning with play.
- Core value proposition: Products that deepen bonds with loved ones (pets/children) through care, interaction, and trust.
High-aesthetic items like Luxe Lashlift kits, Lip Stain serums, and Superfood hair treatments excel on TikTok due to their visual appeal and quick influencer-driven potential.
- Strategy: Leverage short-form video to showcase transformative results and unique formulas.
Quality living isn’t just a trend—it’s a lifestyle shift. Focus on products that deliver tangible benefits, emotional resonance, and shareable experiences across these categories.
