Top 5 Global Rankings for E-Bike DTC Store Ad Campaigns
The global e-bike market has seen rapid growth in recent years. This surge stems from rising environmental awareness, supportive policies, technological advancements, and evolving urban transportation needs. According to Statista, the market was valued at $49.7 billion in 2023. Allied Market Research forecasts it will reach $122 billion by 2032, with a CAGR of 10.2% from 2023 to 2032.
Data from GoodsFox, a global independent station marketing platform, shows brands like GOTRAX and Bianchi leading the charge with differentiated strategies. GOTRAX tops the list with its multi-channel approach spanning 39 countries. Meanwhile, Italian premium brand Bianchi achieves average order values exceeding $3,500 through "European localized production + precise ad targeting." Emerging brands like Happy Run and Rattan are gaining traction in Southeast Asia and Latin America with "high-value products + localized content marketing."
Here’s a look at the top-performing DTC brands from February 22 to March 24, 2025:
TOP 1. GOTRAX | Powering Your Ride
- Website: gotrax.com
- Category: E-bike
- New Ad Creatives: 133
- Active Ad Creatives: 712
- Ad Platforms: AdMob, YouTube, Facebook, Instagram, Messenger, Facebook (FAN)
- Target Regions: U.S., Mexico, Italy, France, Canada, etc. (39 countries)
Brand Highlights: GOTRAX is a leader in the e-bike space, offering cost-effective electric mobility solutions. Its global strategy covers Europe, Latin America, and parts of Asia. Ads run on high-traffic platforms like AdMob and YouTube, with social media amplifying reach. Products cater to the mass market, prioritizing practicality and range for urban commuting and short trips.
Product Analysis: GOTRAX offers folding and mountain e-bikes priced between $800 and $1,500. Bestsellers feature lightweight designs, fast charging, and 40-50 km range. Core users include urban workers and students. Website data reveals mid-range models (around $1,000) drive over 60% of sales, boosted by significant promotional discounts.
Ad Analysis: GOTRAX maintains 712 active ad creatives, with 18.6% being new. Ads span 39 countries, with the U.S. as the primary market (40%). YouTube ads emphasize "real-world riding experiences" to showcase performance, while Facebook ads leverage testimonials and limited-time offers for conversions.
- Website: ciclidrigani.it
- Category: E-bike
- New Ad Creatives: 95
- Active Ad Creatives: 618
- Ad Platforms: AdMob, Messenger
- Target Regions: Italy, Germany, France, Austria, etc. (25 countries)
Brand Highlights: Bianchi, a historic Italian bike manufacturer, has shifted to premium e-bikes, emphasizing "Italian craftsmanship" and "high-performance design." Its ad strategy targets Europe, using AdMob for precision reach and Messenger for customer service and repeat purchases. Localized production ensures quality and fast delivery.
Product Analysis: Bianchi’s road e-bikes range from $1,500 to $3,500. High-end models boast carbon fiber frames, smart gear systems, and custom components. Over 70% of sales exceed $2,500, targeting professional cyclists. Designs merge classic aesthetics with modern tech, featuring lightweight builds and high-torque motors.
Ad Analysis: Bianchi has 618 active ad creatives, with 15.3% new. Ads focus on German-speaking regions and Southern Europe. AdMob highlights "Made in Italy" branding and pro endorsements, while Messenger offers loyalty incentives to enhance retention.
Image Source: GoodsFox
TOP 3. HappyRun | Ride the World
- Website: happyrunsports.com
- Category: E-bike
- New Ad Creatives: 23
- Active Ad Creatives: 308
- Ad Platforms: AdMob, Facebook, Instagram, Messenger, Facebook (FAN)
- Target Regions: U.S., Canada, France, Mexico, etc. (53 countries)
Brand Highlights: Happy Run positions itself as a provider of "globally affordable e-bikes," targeting emerging markets with value-driven products. Its ad strategy relies on Facebook and Instagram’s visual platforms, using short videos to highlight usage scenarios. An ODM supply chain enables rapid design updates and cost efficiency.
Product Analysis: Priced between $500 and $1,200, Happy Run focuses on folding and commuter models with 30-40 km range. Bestsellers in the $600-$800 range account for over 50% of sales. Diverse colors and accessory customization attract younger buyers.
Ad Analysis: With 308 active ad creatives and 7.5% new, Happy Run reaches 53 countries—the widest coverage on this list. Instagram and Facebook ads emphasize "multi-scenario use" for commuting and travel, boosting brand relatability.
Image Source: GoodsFox
TOP 4. PUCKIPUPPY | Smart Mobility for All
- Website: puckipuppy.com
- Category: E-bike
- New Ad Creatives: 20
- Active Ad Creatives: 237
- Ad Platforms: AdMob, Messenger
- Target Regions: U.S., France, Canada, India, etc. (33 countries)
Brand Highlights: PUCKIPUPPY markets itself as "smart electric mobility," integrating GPS navigation and app controls for a tech-savvy experience. Ads primarily use AdMob for in-feed placements and Messenger for promotions. The brand targets price-sensitive markets like India and Mexico.
Product Analysis: Priced from $400 to $900, basic models dominate (60% of sales). Smart features like anti-theft alarms and ride data add value. Installment plans on the website drive conversions.
Ad Analysis: PUCKIPUPPY has 237 active ad creatives, with 8.5% new, spanning 33 countries. AdMob ads highlight smart tech and low down payments for high exposure.
Image Source: GoodsFox
TOP 5. Rattan | American Innovation
- Website: rattanebike.com
- Category: E-bike
- New Ad Creatives: 98
- Active Ad Creatives: 181
- Ad Platforms: AdMob, Facebook, Instagram, Messenger, Facebook (FAN)
- Target Regions: U.S. (1 country)
Brand Highlights: Rattan specializes in mid-range e-bikes for camping, focusing on long-range performance. Ads are distributed across Facebook, Instagram, Messenger, and FAN, using localized content to strengthen U.S. recognition. Its DTC model offers test rides and fast repairs.
Product Analysis: Priced between $800 and $2,000, Rattan’s models cater to long-distance camping and riding enthusiasts.
Ad Analysis: New ad creatives account for 54.1% (98/181), signaling a strong push for U.S. market penetration. Ads emphasize outdoor camping and discount offers.
Image Source: GoodsFox
The top five brands reveal a diverse and competitive landscape in the global e-bike DTC market. GOTRAX dominates the mass market with extensive coverage and multi-channel ads. Bianchi builds premium brand value through high-end products and European localization. Happy Run and Rattan tap into emerging markets with cost-effective solutions and localized marketing. PUCKIPUPPY targets tech-driven users with smart features. These success stories highlight the critical role of precise targeting, supply chain optimization, localized operations, and innovation in breaking through the global e-bike market.
