2025.3.25 GoodsFox Daily E-commerce News: How SHEIN, Temu & AliExpress Tackle Mexico’s 16% Tariff Wall?
- Aston Martin F1 Kids’ Ride-On Car Ignites European Market
- Global Beauty Sales Thrive Online, Outpacing Offline Channels
- Meta Upgrades Facebook & Instagram Ads with AI Tools
- Yahoo Shopping Boosts Conversions with Video Review Incentives
- Chinese E-Commerce Giants Localize to Conquer Mexico
1. Aston Martin F1 Kids’ Ride-On Car Ignites European Market
GoodsFox data reveals that UK toy e-commerce site riiroo.com is aggressively promoting its Aston Martin F1 Team-licensed kids’ electric car. Priced at £159, this officially authorized ride-on replicates the Cognizant Aramco F1 car’s design, featuring 4WD and realistic engine sounds. Targeting F1-obsessed regions like the UK, Ireland, and Italy, the brand deployed 587 ad creatives in the past week (30-day total: 1,098), blending race footage with kids’ driving scenes on Facebook and Instagram. With European F1 races approaching, this collectible toy is poised to dominate summer sales.
Source: GoodsFox
2. Global Beauty Sales Thrive Online, Outpacing Offline Channels
A 2025 CEW-NielsenIQ report highlights that while inflation drives nominal growth, global beauty sales face volume challenges. Online channels outperform offline, with Amazon gaining share in Western Europe and TikTok Shop emerging as the fastest-growing platform (3.5x orders vs. traditional e-commerce). Chinese platforms like Temu now hold 15% of global online beauty sales, accelerating market expansion.
3. Meta Upgrades Facebook & Instagram Ads with AI Tools
Meta launched AI-powered ad tools to boost conversion rates. Its Andromeda AI model analyzes millions of ads to refine audience targeting across Facebook, Instagram, and soon Threads. New features include AI-generated clothing try-ons (similar to Google Shopping) and streamlined checkout via Advantage + Shop Ads. AI text/image generators will optimize catalog ads, with tests starting in Australia and Taiwan.
4. Yahoo Shopping Boosts Conversions with Video Review Incentives
In Japan, Yahoo Shopping (operated by LINE Yahoo) rewards users with 20-120 PayPay points for posting video reviews. Data shows products with 5-10 reviews see 2x higher CVR and 80% lower abandonment rates vs. zero-review items. The platform prioritizes collecting initial reviews to drive purchases.
5. Chinese E-Commerce Giants Localize to Conquer Mexico
Facing Mexico’s 16% VAT on imports and stricter customs checks, SHEIN, AliExpress, and Temu are pivoting to localization:
- SHEIN: Launched a local marketplace in 2023, aiming for 100k sellers earning $100k/year.
- Temu: Opened to Mexican sellers in Dec 2024.
- AliExpress: Rolled out a similar program in March 2025.
By integrating local inventory, delivery times drop from 30 days to 3-5 days. Mexico’s e-commerce sales hit MXN 789.7B in 2024 (up 300% since 2019). However, competition with Amazon and Mercado Libre demands optimized logistics and cost efficiency.
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