2025.3.26 GoodsFox Daily E-commerce News: Chinese Audio Brand QCY Disrupts Latin America: Top 5 in Sales
- QCY Emerges as TWS Earbuds Leader in Emerging Markets
- 2025 Shopify Trends: Cosmetics, Phone Accessories & Supplements
- Malaysia Bans Online Sales of Optical Devices
- South Korea’s FTC Warns Costco, Now Allows Online Membership Cancellation
- Global E-Commerce & Logistics Giants Target Middle East
1. QCY Emerges as TWS Earbuds Leader in Emerging Markets
As the global TWS earphone market intensifies, a Chinese contender is rewriting the rules. In 2024, TWS shipments reached 330 million units worldwide. Apple, Samsung, and Xiaomi hold the top spots, but QCY from Dongguan has claimed a 6% share in Latin America. With 90% year-over-year growth, it now ranks among the top five sellers there.
After topping Tmall’s sales charts seven times in China, QCY turned to overseas markets. Skipping the crowded U.S. and Europe, it targeted Latin America and Southeast Asia:
- Product Innovation: The T13, a budget-friendly hit, sold over 3 million units in Brazil. The T5, designed for Southeast Asia’s gaming fans, moved 7 million units globally. QCY even offers Muslim-friendly earphones.
- Marketing Strategy: Online, it taps YouTube reviews and TikTok influencers. Offline, esports sponsorships boost its reach.
- Channel Mastery: QCY blends social media, e-commerce platforms, and retail chains for full coverage.
GoodsFox data highlights QCY’s “targeted positioning + flexible customization” approach. This strategy has unlocked new growth in a crowded field, showcasing Chinese manufacturing’s global edge.
Source: GoodsFox
2. 2025 Shopify Trends: Cosmetics, Phone Accessories & Supplements
Simicart’s 2025 Shopify trends forecast is here. Vitamins and supplements stay strong, with melatonin gummies and magnesium sprays leading demand. Skincare is surging, projected to exceed $130 billion in value. Cosmetics, like lipsticks, remain hot since 2022. Phone accessories—cases, earbud covers, and screen protectors—thrive as smartphone upgrades accelerate. These trends signal growing consumer focus on health, beauty, and tech.
3. Malaysia Bans Online Sales of Optical Devices
Malaysia’s Medical Device Authority (MDA) has outlawed online sales of optical devices and contact lenses. The ban, effective now, protects consumer eye health. Under the Medical Devices Act 2012, these prescription items must be dispensed by registered opticians or optometrists. Online sales break advertising and sales rules. Violators face fines up to RM200,000, two years in prison, or both, per the 2019 Medical Device (Advertising) Regulations.
4. South Korea’s FTC Warns Costco, Now Allows Online Membership Cancellation
Korea’s Fair Trade Commission (FTC) issued a warning to Costco for breaking e-commerce laws. Costco allowed online sign-ups but required in-store cancellations for some memberships. This violated the “online completion service obligation.” After FTC action, Costco updated its system on January 27, enabling online cancellations for all memberships. The move reinforces digital consumer rights in Korea.
5. Global E-Commerce & Logistics Giants Target Middle East
Global e-commerce and logistics giants are eyeing the Middle East. In January, Temu partnered with UAE’s EMX. Late February saw DHL eCommerce take a stake in Saudi Arabia’s AJEX. In March, UPS joined forces with Dubai South. Saudi Arabia’s courier market, valued at $1.38 billion in 2025, is forecast to hit $1.88 billion by 2030. About 60% of Saudi shoppers buy internationally. Infrastructure—like Dubai’s logistics network and Saudi port upgrades—drives this e-commerce boom.
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