GoodsFox

  • Home
  • Ad Creatives
  • Advertising Rank
  • TikTok Sales Rank
  • Brand From China
  • Pricing
  • EnglishEnglish
    • 中文 (中国)中文 (中国)
    • EnglishEnglish
  1. Main page
  2. TikTok Products
  3. Main content

Y2K Fashion Marketing: A Data Analysis of Kollyy’s Social Media Ads by GoodsFox

2023年8月29日 124hotness 0likes 0comments

Y2K fashion is back in 2023 thanks to the nostalgia for the early 2000s style that was popularized by celebrities like Paris Hilton, Britney Spears and Christina Aguilera. Y2K fashion is all about being playful, colorful and flashy. One of the brands that is leading the Y2K fashion trend in 2021 is Kollyy, a Chinese clothing design brand that aims to provide trendy and affordable clothes to every woman worldwide. Kollyy offers a variety of outfits that are inspired by the Y2K aesthetic, such as bodycon dresses, halter tops, mesh bodysuits, denim skirts and more.

But how does Kollyy market its products to its potential customers? How does it use social media ads to increase its brand awareness and sales? In this article, we will analyze the advertising intelligence data of Kollyy collected by GoodsFox, a leading platform for e-commerce marketing insights.

 

Source: Kollyy

 

01 Kollyy’s Social Media Ads Strategy

 

According to the data monitored and collected by GoodsFox, Kollyy has launched 210 ads in total, with 95 new ads from 2023-8-22 to 2023-8-28, which were down 27.08% on a month-on-month basis. The ads are in the form of image and video covering 47 areas and 4 media. This shows that Kollyy is actively creating and testing new ads to attract more customers, but also adjusting its ad budget and frequency according to the market demand and competition. The use of both image and video formats allows Kollyy to showcase its products in different ways and appeal to different preferences of its audience.

 

Source: GoodsFox

 

The advertising regions of Kollyy include Australia,Canada,United Kingdom,United States and more. United States is its main advertising region, of which the ads account for 16.86%. Instagram, Facebook, Messenger and Meta Audience Network are its advertising media. 37.89% ads were promoted on Instagram, and the ads on other media made up 20.40%, 21.31% and 20.40% respectively.

 

Source: GoodsFox

 

This shows that Kollyy is targeting a global market with its Y2K fashion products, especially the English-speaking countries where the Y2K culture originated from. Kollyy uses different media for different purposes. For example, Facebook is more suitable for displaying product information and reviews, Instagram is more effective to display product images and videos, and Messenger is more useful to communicate with customers and provide customer service.

 

02 An Example of Kollyy’s Sequined Dress Ad

 

Kollyy uses a model wearing the sequined dress to show how it looks on a person and how it fits the body. The model is posing in a confident and natural way, which can appeal to the potential customers. It uses a dark background to contrast with the bright blue sequins and make them stand out. The background also creates a sense of mystery and sophistication.

 

Source: GoodsFox

 

According to GoodsFox, this ad has been promoted for ten days on ten regions, including United States, France, Germany and more. And there are 39 related ads.

 

03 Conclusion

 

Kollyy is a Y2K fashion brand that uses social media ads to promote its products to a global audience. By analyzing the data from GoodsFox, we can see that Kollyy is promoting different types of ads on different regions and media to reach its target market. If you want to learn more about Kollyy’s social media ads strategy, or discover more insights and trends about e-commerce marketing, you can visit GoodsFox’s website and sign up for a free trial.

Tag: Ad Spy Tools advertising strategy Analysis Brand Goodsfox
Last updated:2023年8月29日

GoodsFox

This person is a lazy dog and has left nothing

Like
< Last article
Next article >
Get More Free Ecommerce Intelligence.
Newest Hotest Random
Newest Hotest Random
Hot sale White Brightening Soft Capsule! This week’s Top Sales TikTok Products (Sept.6, 2023) How Megalook Hair Uses Social Media Ads to Boost Its Shopify Sales: A Data-Driven Analysis  Hot Sale Clean Starter Kit! This week’s winning products(Aug.29, 2023) Y2K Fashion Marketing: A Data Analysis of Kollyy’s Social Media Ads by GoodsFox How BEC House Became the Top Kitchen Brand on TikTok in Indonesia How to Boost Your Online Store with LORAGAL’s Advertising Strategy
小品类撬动百亿市场,靠地毯做极致单品的 Ruggable 如何做营销增长?Langehair等女性DTC品牌热投!全球独立站投放榜单,独立站品牌排行(2023.9.8)-GoodsFox服饰、美妆个护类产品热销,TikTok电商选品排行(2023.9.11)-GoodsFoxT恤、连衣裙、内衣等服装单品热推,独立站选品榜单,全球独立站电商热销商品排行(2023.9.14)-GoodsFox女性内衣和服饰类商品销量呈现较快增长态势,TikTok电商选品排行(2023.9.15)-GoodsFox美妆护肤、食品和服饰类产品的增长突出,TikTok电商选品排行(2023.9.18)-GoodsFox
How to Find the Hottest Products on TikTok Shop in 2023 BloomChic: How to Stand Out in the Plus Size Fashion Industry The Ultimate Guide to Facebook Ads: How to Create, Spy, and Optimize Ads that Boost Your Business How to Boost Your Online Store with LORAGAL’s Advertising Strategy Emerging Overseas Brand! How did Colorkey ignite the Beauty Category on TikTok? Instagram Ads vs Facebook Ads: Which One is Better for Small Businesses?
Categories
  • About GoodsFox
  • ad spy
  • Ad Spy Tools
  • advertising products
  • Advertising Skills
  • Analysis Brand
  • Ecommerce News
  • Facebook ads
  • Find Winning Products
  • Instagram ads
  • Marketing Analysis
  • Marketing Calendar
  • Profitable Products
  • promote a product
  • TikTok ads
  • TikTok Products
  • Top TikTok Stores
  • trending products
  • White Paper/Report
Follow Me
  • twitter
  • youtube
  • facebook
  • linkedin

Copyright © 2016-当前 广州米慧信息科技有限公司 All Rights Reserved.

Theme Kratos Made By Seaton Jiang