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Brand Strategy & Analysis
Tactics from top-performing DTC brands.
Ad Optimization Tips

SilkSilky: Navigate Europe and America's Silk Fashion, Hot on LilySilk's Heels

As the top brand venturing into international markets in the clothing sector, LilySilk targets the "silk" category and successfully opens the doors to the European and American markets through differentiated competition. In this article,we will analyze the advertising intelligence of SilkSilky from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how  SilkSilky stand out the silk fashion market. Unlike the major categories dominated by fast-fashion giants such as Zara, SHEIN, and Zaful, the silk clothing category is often defined as high-end, lightweight single items with higher average prices. The consumer base for silk clothing is predominantly the middle to high-income group, resulting in LilySilk enjoying higher profit margins and repeat purchase performance compared to affordable clothing brands. […]

2024-01-29 2365hotness GoodsFox Read all
Ad Optimization Tips

How Great Jones attract 100,000 followers with a team of just10 people

Great Jones is a startup that makes Instagram-worthy cookware in fun colors that appeal to the millennial aesthetic. You've probably spotted its colorful Dutchess pot or Holy Sheet pan on the feeds of food influencers like Molly Baz and Molly Yeh, but Great Jones' founders set out to make cookware that's more approachable and affordable than legacy brands like All-Clad and Le Creuset. In this article,we will analyze the advertising intelligence of Great Jones from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how  Great Jones stand out the cookware market. Source:GoodsFox   According to Goodsfox, Great Jones ranked  829,135 in the store traffic in a month (from 2020-7-20 to 2024-1-07). This is a rather good rating for a […]

2024-01-09 2147hotness GoodsFox Read all
Ad Optimization Tips

Raises $7M Funding,How Chamberlain Coffee Earn $30M One Year

Founded by YouTube phenomenon Emma Chamberlain, Chamberlain Coffee is high-quality, sustainably sourced organic coffee roasted in California.Coffee beans from different regions include a wide variety of flavor notes, making each coffee bag unique and exciting. Each Chamberlain Coffee blend contains unique tasting notes that the brand identify on the front of the bag so consumer can experiment to find their favorite. Source:chamberlain coffee In this article,we will analyze the advertising intelligence of Chamberlain Coffee from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Chamberlain Coffee made a name in the coffee market, then earn $30M one year. 01 Overview of Chamberlain Coffee’s Social Media Advertising According to GoodsFox data, Chamberlain Coffee has promoted 15 products with 64 ads in […]

2023-12-24 2786hotness GoodsFox Read all
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200 Million Pieces Sold Worldwide! How PopSockets Dominated 3C Accessory for Many Years

PopSockets® is a brand of phone accessories that lets you design your own phone grips, stands, cases, mounts, wallets, and wireless chargers with the AI Customizer.As its slogan said,We're on a mission to transform PopSockets into an Eternal Positivity Machine.They indeed make an increasingly positive impact on the heath and happiness of the planet.       Source:Popsockets  In this article, we will use the data and content from Goodsfox,, the leading advertising intelligence platform, to analyze Popsockets’ advertising strategies from Nov 11 to Dec 11, 2023. 01 Popsockets’s Store Traffic Rank According to Goodsfox, Popsockets ranked 9,980,428 in the store traffic in a month (from 2023-11-15 to 2023-12-14).This favorable rating signifies that Popsockets, a professional company specializing in the sale of phone accessories, enjoys […]

2023-12-14 1790hotness GoodsFox Read all
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Tineco : How to Stand out in the Market of Smart Home Appliance

Tineco is a brand that specializes in the design and manufacturing of smart home appliances, particularly cordless vacuum cleaners. They are known for producing high-performance and technologically advanced vacuum cleaners,floor washers that offer features such as powerful suction, long battery life, and smart functions. Source:GoodsFox Its slogan is to “Live Easy. Enjoy Life.Tineco showcases its innovative and intelligent technology to make the home appliances smarter and easier to use, and focuses on human and things we love.” In this article, we will use the data and insights provided by Goodsfox, a leading platform for global brand marketing data research, to analyze how Tineco utilizes advertising intelligence to boost its brand awareness and sales in the global market. We will also explore how Tineco […]

2023-11-30 2295hotness GoodsFox Read all
Ad Optimization Tips

Native: A Personal Care Brand Advertising Intelligence Analysis by Goodsfox

Native is a personal care brand, known for using clean, non-toxic ingredients in its products.Native makes daily staples like deodorant, body wash, soap, shampoo, and toothpaste that are good, clean, fun, and cruelty free.As its slogan said Deodorant that isn't a chemistry experiment. It has committed to sweating the small stuff,from regularly reformulating products based on customer feedback, to the simple ingredients that define every product in the lineup today. Source:GoodsFox  In this article, we will use the data and content from Goodsfox, the leading advertising intelligence platform, to analyze Native’s advertising strategies from Oct 9 to Nov 5, 2023.   01 What is Native Deodorant Unlike many conventional deodorants that contain potentially harmful chemicals such as parabens, phthalates, and aluminum-based compounds, Native deodorant […]

2023-11-13 3287hotness GoodsFox Read all
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Waterdrop: How to leap out at the Drink Industry

Founded in 2016 and headquartered in Austria, Waterdrop, as a brand specializing in offering a range of drinkware, drinktech and microdrinks, which are small, sugar-free cubes or tablets designed to be dissolved in water.This will provide consumers with unique experience that is high-quality, convenient and environmentally friendly. It mission is to encourage you to drink more water in order for you to live a healthier, longer and more sustainable life. Source:GoodsFox In this article, we will use the data and insights provided by Goodsfox, a leading platform for global brand marketing data research, to analyze how waterdrop leverages advertising intelligence to boost its brand awareness and sales in the global market. We will also explore how waterdrop adopts a user-centric approach […]

2023-11-03 2258hotness GoodsFox Read all
Ad Optimization Tips

Yeti:A Case Study of How to outpace than competitors by Marketing Intelligence

Known for its premium coolers, drinkware, and outdoor gear, Yeti is a well-known business that creates and produces things for outdoor living. Products from Yeti are well known for having excellent insulation.They are therefore perfect for maintaining the temperature of food and drinks for long periods of time. In order to better serve its customer base of outdoor enthusiasts, Yeti has also increased the variety of products it offers by adding backpacks, clothes, and accessories. In this article,we will analyze the advertising intelligence of Yeti from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Yeti dominates the outdoor gear market Source:GoodsFox 01 Yeti’s Store Traffic Rank According to Goodsfox, Yeti ranked 1,209,530 in the store traffic in a month (from […]

2023-10-26 3312hotness GoodsFox Read all
Ad Spy

Govee Marketing: A Data Analysis of Govee’s Social Media Ads by GoodsFox

Govee is a global leading smart home brand pursuing personalized and fun life experiences through continuous innovations since 2017, especially in ambient lighting, home appliance products, and smart IoT systems. Based in China, Govee is devoted to making life smarter. In this article, we will analyze the advertising intelligence data of Govee collected by GoodsFox, a leading platform for e-commerce marketing insights. 01 Overview of Govee’s Social Media Advertising According to GoodsFox data, Govee has promoted 8 products with 51 ads in the past 7 days, including 17 new creatives. The ads were mainly images and videos targeting 4 regions - the US, Germany, Singapore, and Mexico. Govee leveraged 5 social media platforms for its ads - Facebook, Instagram, Messenger, and Facebook […]

2023-10-20 2561hotness GoodsFox Read all
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How Megalook Hair Uses Social Media Ads to Boost Its Shopify Sales: A Data-Driven Analysis

Megalook Hair is a beauty and personal care brand that sells 100% virgin human hair wigs, bundles, and closures on Shopify. The brand has a strong presence on social media platforms such as Facebook, Instagram and Messenger, where it promotes its products and engages with its customers. In this article, we will analyze the advertising strategy of Megalook Hair using the data from GoodsFox, a powerful tool that provides insights into e-commerce websites, products, ads, and stores.   Source: Megalook Hair   01 Megalook Hair’s Social Media Ads Overview: Platforms, Regions, and Formats   According to the data monitored and collected by GoodsFox, Megalook Hair has promoted 6 products in the latest seven days with 154 ads, including 44 new ads. The ads are […]

2023-09-05 1703hotness GoodsFox Read all
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