GoodsFox Daily News June 12, 2024 1.The Magic of the Soap Pen that Went Viral on TikTok 2.eBay's All-Category Seller Recruitment Conference to be Held in Guangzhou on June 13 3.The Philippines Department of Trade and Industry to Strengthen Cooperation with TikTok 4.SHEIN's Semi-Managed Model Officially Launched 5.The Number of Chinese Sellers on the Ozon Platform Exceeds 100,000     1.The Magic of the Soap Pen that Went Viral on TikTok Soapen is an innovative cleaning product designed in the shape of a crayon. Children can use it to draw patterns on their hands and then wash them clean. This product combines children's education with hygiene. Additionally, Soapen has conducted a series of marketing campaigns on TikTok, featuring product usage instructions, brand stories, user feedback, and more. Its account has over 20,000 followers and 3 million likes, with some videos garnering up to 2.1 million views. 2.eBay's All-Category Seller Recruitment Conference to be Held in Guangzhou on June 13 The eBay All-Category Seller Recruitment Conference will be held in Guangzhou on June 13. At this event, eBay will focus on AI technology, integrating innovative AI tools and operational ADS advertising for the first time. The platform's full-category recruitment managers will share the latest platform policies, product selection, and operation guides to help sellers better utilize AI technology and the advantages of a full range of categories. The aim is to recruit more sellers with forward-thinking and innovative spirits to join eBay and help businesses expand their cross-border operations.   3.The Philippines Department of Trade and Industry to Strengthen Cooperation with TikTok Alfred Pascual, the Secretary of the Department of Trade and Industry (DTI) of the Philippines, discussed with TikTok in Singapore on June 5 to strengthen the partnership and explore new ways of cooperation to enhance the digital economy of the Philippines. During the meeting, Pascual pointed out that the cooperation with TikTok is a "key step" in promoting the development of the country's e-commerce industry. He stated, "This cooperation will greatly promote the growth and development of the digital market, benefiting businesses, consumers, and the entire economy."   TikTok was launched in the Philippines in May 2017 and launched TikTok Shop in April 2022. The platform currently has about 53 million users in the country, with approximately 2 million sellers on TikTok Shop.   4.SHEIN's Semi-Managed Model Officially Launched On June 3, cross-border e-commerce platform SHEIN officially launched its "semi-managed" model. It is reported that over 20,000 merchants are looking forward to SHEIN's semi-managed model. The platform has no performance threshold requirements for sellers, and there are no additional fees for opening a store. The platform also offers exclusive traffic support for the semi-managed model, which has already opened for the American site.   5.The Number of Chinese Sellers on the Ozon Platform Exceeds 100,000 A responsible person from the Russian e-commerce giant Ozon recently stated that by the end of 2023, the number of sellers on the Ozon platform has reached about 500,000, with more than 100,000 being Chinese sellers, accounting for at least 20%. At the same time, most of these over 100,000 Chinese sellers mainly sell electronic products such as mobile phones, computers, and video cards.

  Lululemon's top two things they want to shake off are the label of being "just a yoga pants seller" and the controversial comments of their founder, Chip Wilson.   Wilson, is often regarded as the wrecking ball to Lululemon's brand image. In 2013, when a growing trend of fast-fashion brands like Forever 21 and H&M launching plus-size lines and actively engaging in diverse brand narratives, he publicly remarked, ‘Some women's bodies just don't work for yoga pants.’ Facing a barrage of criticism, he hastily stepped down. As the tide of "anti-fat-shaming" intensified, Lululemon's new management team eventually launched a plus-size line and began featuring more plus-size and diverse models prominently on their website.       However, Earlier this year, in an interview with Forbes, Wilson once again expressed his disdain for Lululemon's current emphasis on 'diversity’ and ‘inclusivity' , claiming that the brand's definition doesn't need to cater to everyone.   Opinions are like […]

2024 Global Ecommerce Website Bestseller List (Jan) is now revealed!!! In 2023, many DTC (Direct-to-Consumer) brands underwent unprecedented changes.Despite a decrease in overall transaction volumes compared to the peak in 2021, numerous brands achieved successful transactions or went public. Well-known brands like Mielle, Great Jones, and Otherland were acquired, while the parent company of Il Makiage and Spoiled Child, Oddity, as well as Birkenstock, applied for initial public offerings. With the arrival of 2024, Goodsfox will focus on  the hot-selling products and stores on Ecommerce websites in January. Source:GoodsFox   Source:GoodsFox   Source:GoodsFox   🌟 January  Ecommerce Website New Product Observations: Tank tops, hoodies, outdoor functional shoes, and other products are trending! 👇 According to data from GoodsFox , here are […]

Quad Lock is a sports phone mount brand originating from Australia, founded in 2011, with sales exceeding $100 million  in 2022. It specializes in producing high-quality phone cases and accessories.Its slogan is "Whether on bike, boat, car, a trip down the road, or expedition across the globe, Quad Lock makes the experience better. And we build reliable gear, so you can go anywhere". In this article,we will analyze the advertising intelligence of Quad Lock from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Quad Lock distinguish itself from other phone mounts.   01 Quad Lock’s Store Traffic Rank According to Goodsfox, Quad Lock ranked 2,203,372 in the store traffic in a month (from 2023-6-24 to 2024-02-16). […]

As the top brand venturing into international markets in the clothing sector, LilySilk targets the "silk" category and successfully opens the doors to the European and American markets through differentiated competition. In this article,we will analyze the advertising intelligence of SilkSilky from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how  SilkSilky stand out the silk fashion market. Unlike the major categories dominated by fast-fashion giants such as Zara, SHEIN, and Zaful, the silk clothing category is often defined as high-end, lightweight single items with higher average prices. The consumer base for silk clothing is predominantly the middle to high-income group, resulting in LilySilk enjoying higher profit margins and repeat purchase performance compared to affordable clothing brands. […]

Great Jones is a startup that makes Instagram-worthy cookware in fun colors that appeal to the millennial aesthetic. You've probably spotted its colorful Dutchess pot or Holy Sheet pan on the feeds of food influencers like Molly Baz and Molly Yeh, but Great Jones' founders set out to make cookware that's more approachable and affordable than legacy brands like All-Clad and Le Creuset. In this article,we will analyze the advertising intelligence of Great Jones from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how  Great Jones stand out the cookware market. Source:GoodsFox   According to Goodsfox, Great Jones ranked  829,135 in the store traffic in a month (from 2020-7-20 to 2024-1-07). This is a rather good rating for a […]

Founded by YouTube phenomenon Emma Chamberlain, Chamberlain Coffee is high-quality, sustainably sourced organic coffee roasted in California.Coffee beans from different regions include a wide variety of flavor notes, making each coffee bag unique and exciting. Each Chamberlain Coffee blend contains unique tasting notes that the brand identify on the front of the bag so consumer can experiment to find their favorite. Source:chamberlain coffee In this article,we will analyze the advertising intelligence of Chamberlain Coffee from Goodsfox, a global advertising data analytics platform for consumer brands,and learn how Chamberlain Coffee made a name in the coffee market, then earn $30M one year. 01 Overview of Chamberlain Coffee’s Social Media Advertising According to GoodsFox data, Chamberlain Coffee has promoted 15 products with 64 ads in […]

PopSockets® is a brand of phone accessories that lets you design your own phone grips, stands, cases, mounts, wallets, and wireless chargers with the AI Customizer.As its slogan said,We're on a mission to transform PopSockets into an Eternal Positivity Machine.They indeed make an increasingly positive impact on the heath and happiness of the planet.       Source:Popsockets  In this article, we will use the data and content from Goodsfox,, the leading advertising intelligence platform, to analyze Popsockets’ advertising strategies from Nov 11 to Dec 11, 2023. 01 Popsockets’s Store Traffic Rank According to Goodsfox, Popsockets ranked 9,980,428 in the store traffic in a month (from 2023-11-15 to 2023-12-14).This favorable rating signifies that Popsockets, a professional company specializing in the sale of phone accessories, enjoys […]

Tineco is a brand that specializes in the design and manufacturing of smart home appliances, particularly cordless vacuum cleaners. They are known for producing high-performance and technologically advanced vacuum cleaners,floor washers that offer features such as powerful suction, long battery life, and smart functions. Source:GoodsFox Its slogan is to “Live Easy. Enjoy Life.Tineco showcases its innovative and intelligent technology to make the home appliances smarter and easier to use, and focuses on human and things we love.” In this article, we will use the data and insights provided by Goodsfox, a leading platform for global brand marketing data research, to analyze how Tineco utilizes advertising intelligence to boost its brand awareness and sales in the global market. We will also explore how Tineco […]

Native is a personal care brand, known for using clean, non-toxic ingredients in its products.Native makes daily staples like deodorant, body wash, soap, shampoo, and toothpaste that are good, clean, fun, and cruelty free.As its slogan said Deodorant that isn't a chemistry experiment. It has committed to sweating the small stuff,from regularly reformulating products based on customer feedback, to the simple ingredients that define every product in the lineup today. Source:GoodsFox  In this article, we will use the data and content from Goodsfox, the leading advertising intelligence platform, to analyze Native’s advertising strategies from Oct 9 to Nov 5, 2023.   01 What is Native Deodorant Unlike many conventional deodorants that contain potentially harmful chemicals such as parabens, phthalates, and aluminum-based compounds, Native deodorant […]