Is menopause a disease?Not quite. It’s a natural stage of life—but often one that comes with real physical and emotional challenges: sleep disruption, mood swings, and hormonal shifts that impact daily wellbeing. According to GoodsFox data, menopause-related products account for 9.1% of global health supplement ads, reflecting how brands have turned this transitional phase into a fast-growing wellness niche. Amid strict advertising regulations and a market that depends heavily on repeat purchases, one brand stands out—Happy Mammoth, an Australian DTC supplement company that achieved $14 million in annual revenue. How did they do it—and what can other health brands learn from their playbook?   01 The Anxiety-Driven Business: Growth Hurdles in Health Supplements Growth follows a loop: insight → product […]

On September 17, Jerome Powell walked onto the stage and said the most expensive words of the year: “Good afternoon.” Wall Street jokes that when Powell opens with “Good afternoon,” it signals a hawkish tone. If he says “Hello everyone,” it’s usually dovish. This time, it was indeed “Good afternoon.” Other central bankers also send signals through small gestures. Russia’s Elvira Nabiullina wears a dove brooch for dovish speeches and an eagle brooch for hawkish ones. These details reinforce personal branding. Buffett has his Coca-Cola, NBA legends have their cigars, and Powell has his words. Back to business. The Fed cut its benchmark rate by 25 basis points to 4.00%-4.25% and hinted at two more cuts this year. For global […]

In the increasingly competitive home and laundry care market, a brand's advertising strategy and placement choices are critical for market performance. This article analyzes five well-known brands—Smol, Clothes Doctor, Earth Breeze, Laundry Sauce, and thelittlebigbamboo. We will explore their ad strategies, focusing on their distribution across different regions and platforms. Our goal is to reveal how brands use precise targeting and effective creative updates to boost their market competitiveness. The ad creatives volume for these five brands shows distinct trends but all have clear advertising priorities. While the number of new ad creatives from Clothes Doctor, Smol, and Laundry Sauce has fluctuated and seen a decline, they maintain a high ad frequency. They consistently release new ads to sustain brand […]

The corner of a room is often where fitness equipment goes to die. Treadmills become clothing racks, and fitness mirrors collect dust. The saying goes, if you can succeed in the fitness business, you can succeed anywhere. Selling a product is just the start. The real challenge is to keep users coming back and paying for more. Globally, three strategies stand out: content subscriptions, AI-powered hardware, and vertical specialization.   Content Subscriptions: The Digital Pivot A few years ago, Peloton was a darling of the American tech scene. Its connected spin bikes offered live classes and real-time leaderboards. "Social home fitness" was hailed as the future. At the same time, China was experiencing a similar craze. The "Liu Genghong Girl" […]

GOODSFOX APRIL GLOBAL ECOM WEBSITE HOT PRODUCT RANKINGS REVEAL: A defining trend: consumers are prioritizing investments in "quality of life."Below are 5 high-growth categories from our rankings to inspire your May sourcing strategy: 🌟 1. Functional Wellness Supplements Continue to Thrive Products like NMN powder, Magnesium Glycinate, and Hydro Dust electrolyte dominate, addressing anti-aging, sleep support, and energy replenishment—catering to the rising demand for "precision wellness."   TikTok favorites: Accessible, sensory-rich health items such as wellness gummies, magnesium supplements, and teeth-care solutions.   💪 2. Home Fitness Embraces "Convenience + Intelligence" Items like the Yesoul G1M exercise bike and GYMPROLUXE fascia training set highlight sustained demand for home fitness gear.   Key selling points: Space-efficient designs, smart connectivity, and app-integrated workout experiences.   🎀 3. Home Decor […]

May 6, 2025  Introduction The era of duty-free low-value imports into the US is officially over.Effective May 2, 2025, the US Customs and Border Protection (CBP) began enforcing Executive Order 14256 and its amendments, eliminating the "de minimis" exemption for goods from mainland China and Hong Kong. This means:   No more $800 duty-free threshold: All shipments, regardless of value, must now clear customs under formal entry types (e.g., 01 or 11) and pay full duties/taxes. Increased fees: Specific duties per shipment will rise from $100 to $200 starting June 1, 2025.   As global sellers scramble to adapt, this article explores practical—and sometimes risky—strategies emerging in the industry. (Note: Content generated with AI assistance; always consult legal experts for […]

April 16, 2025 GoodsFox Introduction When the US imposed a 34% tariff, everyone held their breath. Now, with the threat of a 125% tariff, the path forward is clear: it’s time to pivot. Losing $10 per order hurts, but losing money on every sale? Many would rather let inventory sit than accept that fate. Amid global trade turbulence, Europe emerges as a promising frontier. This article highlights 10 global brands that have successfully established themselves in Europe, organized into 7 key categories for easy reference.   01. Betting on "Fitness-as-Daily-Wear": Conquering a $56.5B Market in 4 Years Europe’s $56.5 billion sportswear market (Statista, 2025) thrives on the "athleisure" trend—yoga leggings worn from the gym to the café. Three global brands have carved […]

Recently, the advertising placement in the global pet supplies store has shown a significant trend of differentiation. According to the latest data from GoodsFox, the placement strategies of the top 5 brands, Scrumbles, Cocopup London, BARK, Supertails, and Bau, indicate that leading brands are competing for market share through differentiated creative material iterations and in-depth channel cultivation. Among them, Scrumbles leads the list with 1,311 active ad creatives, and the newly launched creatives have increased by 5.77% year-on-year. BARK demonstrates strong creative vitality with 158 new creatives, but it has the highest degree of dispersion in advertising channels. In terms of regions, Scrumbles and Bau focus on in-depth operation in a single market, while Cocopup London is accelerating its layout […]

Recently, the advertising placement in the global jewelry and derivatives MARKET has shown a significant trend of differentiation. According to the latest data from GoodsFox, the placement strategies of the top 5 brands, The Wander Club, San Saru, Daniel Wellington, Mint & Lily, and Patrick Adair Designs, indicate that leading brands are competing for market share through differentiated creative material iterations and in-depth channel cultivation.   Among them, The Wander Club leads the list with 1,197 active ad creatives, but its newly launched creatives have decreased by 67.26% year-on-year. Daniel Wellington demonstrates strong creative vitality with 306 new creatives, and the number of newly launched creatives has surged by 59.38% year-on-year. In terms of regions, The Wander Club covers 37 […]

In the White House conference room, U.S. lawmakers fiercely debated how to "Make America Great Again". Their collective gaze eventually turned to Yiwu, China. Because - it's just too cheap! Americans are buying too much! At the center of discussion: cancelling the T86 duty-free policy. This policy exempts goods under $800 from tariffs, serving as a fast track for billions of Chinese products to enter the U.S. market. Against the backdrop of U.S. efforts to revitalize domestic manufacturing, this policy seemed long overdue for cancellation. However, in February this year, the U.S. abruptly halted T86 implementation before reversing course and extending it again. Clearly, T86 impacts not only Chinese businesses but also U.S. consumers' cost of living. On March 17, […]