618 Fever Goes Global, Taobao Tops App Charts in Multiple Countries

2025.5.20 GoodsFox Daily E-commerce News: 618 Fever Goes Global, Taobao Tops App Charts in Multiple Countries

Asmodee’s Independent Station Surges, Gains Over 140 Million Impressions in 12 Days
Shopee Philippines Announces Commission and Shipping Fee Adjustments for Cross-Border Direct Mail Stores
Japan Customs Tightens Rules: Undeclared E-commerce Platforms or Destinations Risk Seizure
Taobao Ranks Top Two on App Download Charts in Multiple Countries
Yiwu’s Christmas Export Season Starts Early

1. Asmodee’s Independent Station Surges, Gains Over 140 Million Impressions in 12 Days

GoodsFox data reveals that tabletop gaming brand Asmodee’s independent station amassed over 140 million impressions in just 12 days, with global traffic ranking climbing to 12,104. Its campaign promotes a “Marvel Comics subscription service,” touting “Deadpool, Wolverine, and 30,000+ comics free with a 25% discount” and exclusive promo codes to attract comic and gaming fans. Beyond iconic IPs like Pandemic, Ticket to Ride, and X-Wing, Asmodee expands into content ecosystems. This reflects tabletop brands building growth engines around subscriptions and fan economies, showing that strong IPs and clear discount strategies are key to independent station success.

Source: GoodsFox

2. Shopee Philippines Announces Commission and Shipping Fee Adjustments for Cross-Border Direct Mail Stores

Shopee announced that, effective June 1, 2025 (Beijing time), Philippines cross-border direct mail stores will face updated fees to optimize services and platform growth. The commission rate will rise to 11% (including tax), and the platform shipping fee rate to 5.60% (including tax). Mall sellers retain the original 4.48% rate (including tax). These changes apply to orders generated on or after June 1, 2025, for cross-border direct mail stores only. Separate notices cover third-party and overseas warehouse stores.

3. Japan Customs Tightens Rules: Undeclared E-commerce Platforms or Destinations Risk Seizure

Japan Customs introduced new rules effective October 12, 2025, requiring three additional details for import declarations:

Destination address and name (same as importer’s, no repeat needed).
Goods classification (select: e-commerce/FBA/other).
E-commerce platform name (including independent stations; otherwise, seller’s name).
These measures aim to close ACP+JCT reverse calculation loopholes and curb fixed-tax evasion, enhancing tax compliance through full-chain tracking.

4. Taobao Ranks Top Two on App Download Charts in Multiple Countries

This year’s 618 shopping festival isn’t just for Chinese shoppers—overseas consumers are flocking to Taobao! On May 17, Taobao hit the top two spots on app download charts in France, Germany, South Korea, Vietnam, and more, becoming a global favorite. Social media buzzed with foreign users asking, “What’s the most worth buying on Taobao 618?” on Taobao’s official channels. This surge reflects trust in Chinese manufacturing, quality, and branding, with Taobao’s “extreme value” reshaping global shopping experiences.

5. Yiwu’s Christmas Export Season Starts Early

As the world’s Christmas goods hub, Yiwu is seeing an early export boom. Recent surveys show factories in overdrive, with some warehouses “bursting” from orders. One business reported orders booked through July, with May and June at peak capacity. The rush highlights Yiwu’s critical role in global holiday supply chains, driven by surging demand.

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