Recently, the advertising placement in the global jewelry and derivatives MARKET has shown a significant trend of differentiation. According to the latest data from GoodsFox, the placement strategies of the top 5 brands, The Wander Club, San Saru, Daniel Wellington, Mint & Lily, and Patrick Adair Designs, indicate that leading brands are competing for market share through differentiated creative material iterations and in-depth channel cultivation. Among them, The Wander Club leads the list with 1,197 active ad creatives, but its newly launched creatives have decreased by 67.26% year-on-year. Daniel Wellington demonstrates strong creative vitality with 306 new creatives, and the number of newly launched creatives has surged by 59.38% year-on-year. In terms of regions, The Wander Club covers 37 […]
2025.4.3 GoodsFox Daily E-commerce News: Goldman Sachs Predicts Slight Decline in Effective Tariff Increase Levi’s Doubles Down on DTC Strategy with European Membership Expansion EU Regulation Hits Chinese Manufacturing: Bans "996" Products TikTok Shop Vietnam Pauses Tax Withholding eBay Launches Ambassador Program in the U.S. Shopee Preferred Warehouse Goes Live 1. Levi’s Doubles Down on DTC Strategy with European Membership Expansion GoodsFox data shows Levi's pushing its DTC-first strategy forward. The brand expanded its membership program to new European markets. Poland, Ireland, and Denmark now offer exclusive perks, with Switzerland joining in June. Launched in 2020, the program boasts over 38 million global members and now spans 12 European countries. Levi’s Europe e-commerce VP, Leona De Graft, says this […]
In the White House conference room, U.S. lawmakers fiercely debated how to "Make America Great Again". Their collective gaze eventually turned to Yiwu, China. Because - it's just too cheap! Americans are buying too much! At the center of discussion: cancelling the T86 duty-free policy. This policy exempts goods under $800 from tariffs, serving as a fast track for billions of Chinese products to enter the U.S. market. Against the backdrop of U.S. efforts to revitalize domestic manufacturing, this policy seemed long overdue for cancellation. However, in February this year, the U.S. abruptly halted T86 implementation before reversing course and extending it again. Clearly, T86 impacts not only Chinese businesses but also U.S. consumers' cost of living. On March 17, […]
2025.4.2 GoodsFox Daily E-commerce News: Goldman Sachs Predicts Slight Decline in Effective Tariff Increase World’s First Cloud-Like Hoodie Dress: The New Favorite of Middle-Aged Women? Target Shifts Tariff Pressure to Chinese Suppliers TikTok Sale Countdown: Trump Claims Deal by April 5 Shopee Vietnam Updates Personal Income Tax Withholding Policy: Seller Guide Goldman Sachs Predicts Slight Decline in Effective Tariff Increase 1. World’s First Cloud-Like Hoodie Dress: The New Favorite of Middle-Aged Women? GoodsFox data reveals that an Oversized Hoodie Dress brand, known for its ultra-loose silhouette, has launched 1,651 ad campaigns across Europe and the US in the past 30 days. This viral hoodie dress has sparked a buying frenzy among women aged 45-54. Made with “butter cotton” fabric […]
2025.4.1 GoodsFox Daily E-commerce News: Trump Expands Reciprocal Tariffs to All Countries DTC Outdoor Brand YETI Posts 5% Q4 Sales Growth Trump Expands “Reciprocal Tariffs” to All Countries Google Opens Gemini 2.5 Pro to All Users for Free Temu Launches Semi-Managed Model in Malaysia U.S. Embassy Warns Mexicans to Delete Temu, SHEIN Apps 1. DTC Outdoor Brand YETI Posts 5% Q4 Sales Growth YETI, the direct-to-consumer outdoor gear leader, reported 5% YoY sales growth ($547 M) in Q4 2024, driven by product innovation and global expansion. Key highlights: DTC Channel: Sales rose 7% to $369 M in Q4, accounting for 67.5% of total revenue. Full-Year Performance: 2024 net sales hit 1.83 B Ad Blitz: Aggressive marketing in Australia, the […]