Insights from the 2024 H1 Global Marketing Data for DTC Brands. The 2024 H1 data on global expansion and DTC brand analysis reveals some new trends: Brands focused on niche markets are striving to break through product category limitations. Emerging markets like India and Malaysia are witnessing intense competition among leading brands. Some brands are taking unconventional marketing approaches to significantly improve their return on ad spend (ROAS). In this article, we’ll explore key findings from the GoodsFox & SHOPLINE 「 2024 H1 DTC Brands Global Marketing Report 」. We’ll cover three main sections: Advertising product performance and marketing strategies. Case studies of trending products. Case studies of SHOPLINE DTC brands. This analysis aims to help brands understand the current […]

8.30 GoodsFox Daily E-commerce News SKNBODY Beauty Sales Surge on TikTok with 27,376 Units Sold in a Month Amazon Labor Day Sale Kicks Off, Targeting Back-to-School Shoppers TikTok Struggles in U.S. E-commerce: GMV Falls Short, Streamers Last Just 20 Minutes Shopify Partners with Onfleet for Seamless E-commerce Integration Amazon U.S. Announces Changes to Shipping and Handling Times for Orders     01 SKNBODY Beauty Sales Surge on TikTok with 27,376 Units Sold in a Month SKNBODY's beauty products have seen a significant sales boost on TikTok's U.S. platform. According to GoodsFox, the store added 27,376 units in the past 30 days. Notably, 6,887 units were sold on August 1st, reflecting strong performance. This surge highlights the brand's market appeal and […]

As the back-to-school season peaks, brands like INFLATION, Coral & Ink, and Aldo are intensifying their digital marketing efforts. INFLATION launched 61 new creatives across social platforms to target young shoppers, while Coral & Ink focused on back-to-school essentials with a well-timed campaign. Aldo extended its promotional period, ensuring visibility for its fashion accessories. These strategies highlight the critical role of timely, targeted advertising in capturing the back-to-school market, driving both engagement and sales. This GoodsFox analysis offers insights into the latest marketing trends ---back-to-school campaigns. With precise timing and creative engagement, those brands showcased how to effectively navigate the competitive back-to-school season. GoodsFox helps sellers to understand store cases, familiarize themselves with the latest industry status of global independent […]

September is just around the corner, and with it comes a lineup of major global festivals. Get ready—our Global Marketing Calendar is here! Today, GoodsFox is diving into the key marketing events for September, offering insights on product selection and strategies to help you shine. For global sellers, these dates are golden opportunities to make your mark. Prepare now to capture these moments and boost your sales. Good morning, and in case we don’t connect later, good afternoon, good evening, and successful sales to you! Keep this in mind—opportunities like these don’t come around often, so let’s make every moment count this September! ● Labor Day (September 1st) ● Teacher’s Day (September 6th and 10th) ● SEA Mega Sales (September […]

01| The Global Success and Market Impact of “Black Myth: Wukong” Since its release on August 20th, “Black Myth: Wukong” has quickly become a highly anticipated AAA game from China, attracting significant attention from gamers and e-commerce sellers worldwide. On its first day, the game reached 1.25 million active players, with a peak of over 280,000 concurrent users. In its first week, it topped global sales charts. The game’s popularity has led to a surge in related merchandise on e-commerce platforms, particularly on Amazon and AliExpress. This presents a rare opportunity for sellers, but also comes with the critical challenge of avoiding intellectual property (IP) infringement.   02| The Surge in Merchandise and Potential IP Risks On Amazon, searches within […]

The e-commerce sector is flourishing. Within the Global DTC Brand Report, we've identified the market strategies fueling the brands growing. Ulike, the "Global Follicle Sweeper," tops TikTok ads, sweeping sales boards. Raycon's high-performance earphones and GTHIC's gothic accessories find niche market success. The apparel sector diversifies. Outdoor, shaping, and plus-size categories show potential and demand. GoodsFox has released the "2024 First Half DTC Independent Station Promotion Trend Report", bridges information gaps, guiding merchants through market trends.     Q2 Market Revival New ad materials in Q2 signal market activity. A clear growth trend in global e-commerce ads marks 2024's first half. March sees a rise in ads with new products and spring promotions. April peaks for Mid-Year Promotion prep.     […]