GoodsFox Daily Insights – November 10, 2025: Wildberries Expands Its Business Version into a Full B2B Procurement Platform
- Wildberries Launches Upgraded B2B Platform with 80 Product Categories
- Temu Reaches 1.2 Billion Global Downloads
- TikTok Shop Top-Selling Categories Across 14 Regions
- Pop Mart Declines Over 4% as LABUBU Prices Fall
- YouTube Partners with Lazada to Launch Indonesia’s First Shopping Affiliate Program
1. Wildberries Launches Upgraded B2B Platform with 80 Product Categories
Wildberries, through its joint venture RVB, has launched an enhanced B2B procurement platform for companies and sole proprietors using Wildberries Business. The platform supports real-time price comparison and category-wide browsing. It now covers millions of products across nearly 80 categories, including office supplies, commercial equipment, hospitality, beauty, automotive services, and more.
Products are grouped into industry-specific sections such as Food & Hospitality, Healthcare & Cleaning, and Auto & Education. The platform also includes a dedicated procurement zone for e-commerce sellers and parcel pickup operators. Businesses can use corporate accounts to purchase office equipment, retail fixtures, and store setup materials.
According to Wildberries Business lead Dina Bilyalova, enterprise users increased by over 120% in the past three months. The new interface has significantly improved procurement efficiency. Businesses can also access bulk pricing, VAT refunds, and 10-day price lock guarantees.
2. Temu Reaches 1.2 Billion Global Downloads
According to Sensor Tower, Temu remained the fastest-growing e-commerce app in both downloads and monthly active users from January to October 2025. Total global downloads exceeded 1.2 billion, with 530 million MAUs in August.
U.S. downloads dropped 50% due to tariff pressures. However, Brazil grew 84% and is now Temu’s largest single market. Downloads in Africa surged 168%. India’s Blinkit and South Korea’s AI-driven Naver Plus Store also posted strong growth.
This shift indicates global e-commerce momentum moving toward emerging regions, driven by logistics innovation and regional expansion.
3. TikTok Shop Top-Selling Categories Across 14 Regions
TikTok Shop released its Top 5 best-selling product lists across 14 markets (Oct 27–Nov 2). The trends vary significantly by region.
• U.S.: Coffee became the #1 product; sunscreen surged 1298%.
• U.K.: Beauty mystery boxes ranked first; phone magnifiers grew 6012%.
• France: Christmas lights rose 51675%.
• Southeast Asia: Daily essentials lead; Malaysia’s top product is pasta and Indonesia’s top product is shopping totes.
• Brazil: Dietary supplements took three of the top five positions.
• Japan: Three beauty and personal-care products entered the top rankings.
These category differences reveal converging demand trends and clear signals for cross-border product sourcing.
4. Pop Mart Declines Over 4% as LABUBU Prices Fall
In 2025, IP toy series from Pop Mart such as LABUBU, The Monsters, CRYBABY, and SKULLPANDA continue to sell well. However, supply replenishment has led to noticeable price corrections.
For example, LABUBU 4.0 saw inventory restocks on September 25, October 20, and November 6. After these restocks, the hidden “Heart” edition dropped 13% (from ¥558 to ¥486) and 6% (from ¥373 to ¥352) respectively.
Since late August, Pop Mart’s stock price has fallen more than 35%. Shares recently dropped over 4% to HKD 208.
5. YouTube Partners with Lazada to Launch Indonesia’s First Shopping Affiliate Program
YouTube has partnered with Lazada to launch a shopping affiliate program in Indonesia—the first in Southeast Asia. Creators can now tag products in videos, deepening the platform’s commerce integration.
Watch time for shopping-related content in Indonesia grew over 400% in the past year. Over 90% of viewers rely on creators for product recommendations. The number of channels with over 1 million subscribers has doubled to more than 3,000.
The affiliate program is available only to creators enrolled in the YouTube Partner Program to ensure a secure shopping environment.
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