Among them, Whiskers N Paws achieved a remarkable 200% YoY growth in new ads. While Whiskers N Paws focuses on the Hong Kong market, Muunchy.de and Scrumbles target Germany and the UK, respectively. Meanwhile, BARK and FUNNYFUZZY are adopting a global approach. These brands align their ad strategies with their product categories and market positioning, showcasing concentrated pet food marketing alongside globally diversified pet accessories campaigns.
Top Store Analysis
1. Whiskers N Paws
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Category: Pet Supplies
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Ad Channels: AdMob (92%), Instagram, Messenger, Facebook, Facebook (FAN)
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Market: Hong Kong
Brand Overview
Whiskers N Paws emphasizes premium pet care with the motto "Animals First." They offer a variety of products, including pet food, toys, grooming items, and wellness products. Their initiatives, such as #EndTheTrade and Operation Santa Paws, support animal welfare. Customers in Hong Kong enjoy free delivery on orders over HK$300.
Product Highlights
The store carefully selects high-quality, safe products, including grain-free dry food, protein-rich frozen food (kangaroo, lamb, turkey, beef), and premium wet food (chicken, lobster, beef). Small pet owners can also find high-grade rabbit and hamster food. Prices range up to $120, catering to mid-to-high-end consumers.
Ad Insights
In the last 7 days, Whiskers N Paws launched 3 new ads out of 706 active ads, representing a 200% YoY increase. Their latest product, a 1-on-1 grooming consultation package with D&G Fefé Pet Perfume (100ml), priced at $126.92, has driven significant engagement.
2. Muunchy.de
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Category: Pet Supplies
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Ad Channels: AdMob
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Market: Germany
Brand Overview
Muunchy.de is an online pet store offering premium food and accessories for dogs and cats. They focus on quality, sustainability, and convenience, with automatic delivery options saving customers up to 5%. Their pet care magazine provides expert tips, making Muunchy.de a trusted resource for pet owners.
Product Highlights
The store caters to mid-to-high-end consumers, emphasizing eco-friendly and health-focused products. Their offerings include discounts, subscription services, and advice through their Muunchy Magazine & News platform.
Ad Insights
Muunchy.de had 490 active ads in the past week, with 14 new launches. Their primary market focus remains Germany.
3. BARK
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Category: Pet Supplies
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Ad Channels: Facebook (FAN), Messenger, Instagram, Facebook, AdMob, TikTok, YouTube
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Market: United States
Brand Overview
Known for its creativity, BARK connects with dog owners through subscription services like BARKBOX, delivering themed toys, treats, and accessories monthly. Their designs prioritize functionality, aesthetics, and sustainability.
Product Highlights
Signature products include BARKBOX, seasonal items, and durable toys for heavy chewers. Subscription prices start at $29/month, with discounts for multi-month plans.
Ad Insights
BARK launched 120 new ads from a total of 486 active ads, with a 47.8% new ad share.
4. Scrumbles
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Category: Pet Supplies
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Ad Channels: Instagram, Messenger, Facebook, Facebook (FAN), AdMob
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Market: United Kingdom
Brand Overview
Scrumbles specializes in grain-free, filler-free pet food using high-quality, human-grade ingredients. They focus on sustainability and transparency, often featuring eco-friendly packaging.
Product Highlights
Their product line includes dry and wet food, treats, and custom diet plans. Prices reflect premium quality, catering to health-conscious pet owners.
Ad Insights
Scrumbles had 439 active ads, with 18 new launches in the last week. Their UK-focused marketing strategy yielded a 91% YoY increase in new ads.
5. FUNNYFUZZY
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Category: Pet Supplies
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Ad Channels: Messenger, Instagram, Facebook (FAN), Facebook, AdMob
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Markets: Germany, Australia, France, United States (26 countries)
Brand Overview
FUNNYFUZZY enhances pet lifestyles with vibrant products like their iconic yellow series, including toys, beds, and furniture covers. The brand focuses on design, functionality, and creating joyful experiences for pets and owners.
Product Highlights
Their unique, cheerful designs attract global customers. Seasonal shopping guides and active customer engagement contribute to strong sales.
Ad Insights
FUNNYFUZZY ran 383 active ads last week, with 62 new ads targeting 26 markets globally.
