Founded in 2016 and headquartered in Austria, Waterdrop, as a brand specializing in offering a range of drinkware, drinktech and microdrinks, which are small, sugar-free cubes or tablets designed to be dissolved in water.This will provide consumers with unique experience that is high-quality, convenient and environmentally friendly. It mission is to encourage you to drink more water in order for you to live a healthier, longer and more sustainable life.
Source:GoodsFox
In this article, we will use the data and insights provided by Goodsfox, a leading platform for global brand marketing data research, to analyze how waterdrop leverages advertising intelligence to boost its brand awareness and sales in the global market. We will also explore how waterdrop adopts a user-centric approach to understand and meet the needs of its target customers.
01 Waterdrop: Redefine the way to drink
The two primary product categories in Waterdrop's lineup are Microdrink and Drinkware. Sugar-free Microdrinks come in 12-cube boxes. Recently,waterdrop has released 12 Days of Christmas Set.Laying on the traditions around the 12 Days of Christmas, this exclusive set offers a fruitful iteration with 12 different flavors and a total of—Nutcracker drum roll—144 Microdrink, Microtea and Microlyte cubes. Plus! The set will arrive presented in a Limited Edition SNOW Gift Box.
Source:GoodsFox
Drinkware is a product line that was only expanded after Waterdrop acquired Purgaty in 2021.nd it primarily consists of Lucy smart bottle caps as well as some other conventional mugs and water bottles.
Source:Waterdrop
02 Waterdrop’s Competitive Edge
For the past half-century, people have been buying beverages at the convenience shop or supermarket down the street.And evidently the single offline purchasing channel has hindered innovation in this business. Furthermore, delivering bottled beverages from the origin to the place of sale is costly and energy intensive.
How can a beverage be nutritious and healthful while avoiding the time-consuming logistics and distribution procedure and satisfying the needs of consumers who want ease of movement?
Murray developed the concept of microdrink, which are sugar-free cubes that contain a range of natural substances and nutrients. Convenience is the most competitive advantage of waterdrop. Because of its small size and ease of portability, users only need to put a small piece of it into water to rapidly have a healthy, nutritious, and delightful drink. Waterdrop has established internet as its primary sales channel due to its tiny size. When compared to offline outlets, it surely broadens the sales channel.
03 Waterdrop’s Online Advertising Strategy
Waterdrop has been actively promoting its products through various forms of online advertising. According to Goodsfox, from 2023-10-10 to 2023-10-27, BloomChic has promoted 135 ads in total, up 13.42%, of which are in the form of image and video covering 3 areas and 6 media.
Source:GoodsFox
Germany, Switzerland and Saudi Arab are its advertising regions. Waterdrop’s ads were most distributed on Facebook, Instagram, Messenger and Meta Audience Network,other channels include Youtube and Admob. This shows that Waterdrop has a distinct approach to reach different audiences across different platforms. Waterdrop may highlight the qualities and advantages of its drinkware and microdrink by employing image and video ads to present their products in an eye-catching manner.
Source:GoodsFox
04 The Secret Behind Waterdrop’s Audience-oriented Approach
Its target audience was specific at first, then progressively broader. Waterdrop made a wise decision by focusing women between the ages of 20 and 50. That is because this group are more likely to recognize the importance of staying hydrated and to follow beauty advice that calls for drinking more water.Subsequently, Waterdrop introduced cups, lids, and sugar-free cube items made especially for toddlers, athletes, and babies.
Source：GoodsFox
05 Conclusion
Through data and insights from Goodsfox, we can know that Waterdrop is a successful example of how a beverage brand use advertising intelligence to win a edge in the global market. Waterdrop's brilliance comes in the fact that it strips away the water and nutrients.It turns invisible nutrients and substances into visible small cubes. Therefore, consumers can add on their own when drinking water. This DIY approach instantly makes drinking water more fun and nutrition more palpable! To conclude, Waterdrop is not only drinking brand, but also a inspiring community to lead a healthily and positive lifestyle.
