2025.1.15 GoodsFox Daily E-commerce News:
- MELLER Boosts Ad Spend by 659% Despite Market Slowdown
- U.S. Senators Urge Biden to Delay TikTok Ban
- Thai Tax Authorities Warn Online Sellers and KOLs to Comply with Tax Regulations
- Shopify Introduces New Discount Type for Subscriptions
- Shopee Releases Spring Festival Holiday Notice for 2025
1. MELLER Boosts Ad Spend by 659% Despite Market Slowdown
MELLER, an independent fashion accessory brand, has ramped up its ad spend by 659.09% over the past 7 days, according to GoodsFox data. The brand posted 160 new ads, with a total of 1,300 ads active, reflecting a 4.57% increase. The Barcelona-based brand, known for its high-quality sunglasses and watches, continues to expand its ad coverage across 38 regions, including Portugal, Sweden, the Netherlands, and the U.S. Messenger is the leading platform for their ads, accounting for 68%, followed by Instagram at 20%, and Facebook at 9%. MELLER's strategy is a good example for independent brands, especially its effective use of Messenger ads to boost visibility.
Source: GoodsFox
2.U.S. Senators Urge Biden to Delay TikTok Ban
As the January 19 deadline for TikTok's "sell or be banned" order approaches, two Democratic senators are urging Congress and President Biden to extend the deadline by 270 days. On Monday, Senator Edward Markey of Massachusetts addressed the Senate and live-streamed his remarks on TikTok, announcing plans to introduce legislation to delay the ban.
3.Thai Tax Authorities Warn Online Sellers and KOLs to Comply with Tax Regulations
Thailand's tax department has issued a warning to independent business owners, online sellers, and key opinion leaders (KOLs), emphasizing the importance of proper tax declaration. Director-General Pinsai Suraswadi stated that the tax department can use IT systems to monitor tax compliance. Failure to submit declarations could lead to severe fines and penalties, including double the owed tax and monthly interest of 1.5%.
4.Shopify Introduces New Discount Type for Subscriptions
Shopify recently added a "Buy X Get Y" discount type to its subscription feature, allowing customers to receive another product for free or at a discount when subscribing. This is designed to increase cross-selling and boost exposure. Shopify has also streamlined the management of subscription products through the product page, eliminating the need to switch between apps.
5.Shopee Releases Spring Festival Holiday Notice for 2025
On January 13, Shopee announced its Spring Festival holiday schedule. Warehouses in Dongguan, Yiwu, Quanzhou, Jinan, and Nanning will close from January 28 to January 31 and resume operations on February 1. Southeast Asia shipping times are expected to be delayed by 4-7 days, while Latin American shipping times will be delayed by about 3 days.
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