2025.1.23 GoodsFox Daily E-commerce News:
- Grounding Well Dominates Ad Placements with a Surge in Ads
- Trump's Tariff Plan May Lead to Consumer Price Hikes
- Shopify Updates Organization and Store Management Features
- Meta Platforms Offers Big Bonuses to TikTok Creators
- Trump Supports Musk or Ellison in Acquiring TikTok
1. Grounding Well Dominates Ad Placements with a Surge in Ads
GoodsFox data shows that Grounding Well, an independent site, placed 2,685 ads in the past 7 days, up 1.32%. The brand also saw a massive 86.3% increase in new ads, with 272 new ads launched. Grounding Well specializes in scientifically designed grounding sheets and mats that help users reconnect with the earth at home, enhancing health and well-being. The brand's products can improve sleep, boost energy, and reduce stress. The majority of ads were placed in the U.S., U.K., Ireland, and Croatia. Messenger took the lead with 43.92% of placements, followed by Facebook (FAN) and Instagram at 18.64% each. This shows that Grounding Well is leveraging social media to attract users. Independent site sellers should consider multi-channel strategies and focus on high-engagement platforms like Messenger to boost conversions.
Source: GoodsFox
2. Trump's Tariff Plan May Lead to Consumer Price Hikes
Donald Trump's proposed tariff plan has caught attention again. He plans to impose tariffs on imported goods, with up to 60% on Chinese products. Additionally, a 25% tariff on Canadian and Mexican goods is set to start on February 1. This could impact shoes, furniture, and toys. Currently, 30% of U.S. furniture imports, 80% of toys, and almost 100% of shoes come from China. If implemented, furniture prices could increase by 20%-40%, toys by 56%, and shoes may face a price surge. Mexico’s cars, beer, and avocados could also be affected, as well as Canadian oil and agricultural products. The tariffs would likely result in higher consumer prices, with 67% of American adults expecting sellers to pass on these costs.
3. Shopify Updates Organization and Store Management Features
With growing businesses, managing multiple stores efficiently has become essential. Shopify Plus merchants now get 9 additional expansion stores for free to help localize sales. Shopify’s recent upgrade allows multi-store owners to create organizations to manage users, stores, and billing in one place. Stores with the same billing currency can be grouped, and merchants can view this information on a unified dashboard. Merchants can assign user permissions, manage two-step verification, and transfer store or organization ownership. This update makes managing multiple stores easier, improving operational efficiency.
4. Meta Platforms Offers Big Bonuses to TikTok Creators
As TikTok faces challenges, Instagram has launched a new incentive program for TikTok creators. Instagram promises monthly bonuses ranging from $10,000 to $50,000 (or more) to creators who post short videos on Instagram Reels. This strategy aims to attract top creators and expand Instagram’s user base.
5. Trump Supports Musk or Ellison in Acquiring TikTok
Donald Trump recently expressed support for Elon Musk or Larry Ellison potentially acquiring TikTok. In a press conference, Trump said he would welcome Musk’s interest in buying the platform. He also mentioned that he hopes Ellison would consider it. Trump added, “I want someone to buy it and give half to the U.S.; we’ll give them the license.” He stressed that TikTok’s value would be nearly zero without U.S. operational licenses but could reach a trillion-dollar valuation if granted.
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