Trump is elected! E-commerce Companies: Time to Enter the U.S. Market or to Withdraw?

2024.11.7 GoodsFox Daily E-commerce News:

Trump's Election! Should we Advance or Retreat in the US E-commerce market?
Chinese Feng Shui Sets off a Global Craze
Shopify Stores Can Now Upload YouTube Shorts Videos
Amazon UK: New Refund Policy in Effect
Amazon Seller Forum Function Fully Launched

1. Trump is Elected! Should we Advance or Retreat in the US E-commerce market?

Republican presidential candidate Trump of the United States announced his victory in the 2024 presidential election in the early morning of November 6. Looking back at his previous term, a series of measures have brought challenges in multiple aspects. Such as imposing high tariffs and strengthening trade restrictions make cost and logistics problems for e-commerce sellers. Now that Trump is back in power, what impact will it have on e-commerce?

TikTok is expected to avoid being banned. In April this year, the United States officially required ByteDance to divest its control over TikTok within 270 days. After Trump's election, TikTok may avoid the fate of being banned.
Tariffs increase, and the cost of cross-border goods rises. According to reports, Trump said he would impose a 10% tariff on all imported goods if he can be re-elected. At the same time, he may plan to cancel China's "most-favored-nation" trade status. Additionally, he will impose a maximum 60% tariff on imported goods from China.
Freight soars, and the consolidation market may heat up. If this "unprecedented" high tariff becomes a reality, it is very likely to increase the price of logistics costs. Meanwhile, many sellers will also have a panic mentality, due to the soaring freight rates, conduct early stocking and replenishment. The direct impact is a sharp increase in shipping demand in the short term, which in turn leads to a series of chain reactions such as tight shipping space, insufficient capacity, supply-demand imbalance, and port congestion.

2. Chinese FengShui Sets off a Global Craze

The TikTok account "The Feng Shui Plant Lady" has become extremely popular. The account is operated by Clara, an overseas Chinese fengshui plant expert. She has successfully attracted a large number of fans by personally explaining fengshui plants on camera. One of her videos about placing fengshui plants in the office has been viewed more than 1.3 million times. On TikTok, there are 137,000 videos with the #fengshui tag up to 2.1 billion views. In addition, many fengshui-related products can be searched on independent stations, such as compasses, jewelry, and toad statues. The popularity of fengshui products around the world is driven by consumer psychology such as the pursuit of novelty, event-driven, and group identity. These products can satisfy the curiosity of global consumers. And they also provide them with emotional comfort and psychological support.

Source: GoodsFox

3. Shopify Stores Can Now Upload YouTube Shorts Videos

Shopify has added the option of YouTube Shorts in the file selector in the background. YouTube Shorts is a fast and convenient short video format. It can be used in scenarios. Such as demonstrating new product launches, usage tutorials, and customer feedback help merchants vividly display products. They can also enhance the visual presentation of products. Now, merchants can click "Add from URL" in the file selector in the background to add the YouTube Shorts URL link and upload the short video to the store.

4. Amazon UK: New Refund Policy in Effect

Amazon UK announced that a new return policy will be implemented. According to the new policy, international sellers must provide a local return address in the UK or a prepaid return label. Otherwise, customers can get a refund without returning the goods when returning. In addition, Amazon recently announced that the return window for the holiday season will be extended until January 31, 2025, applicable to purchases made between November 1 and December 31, 2024. This policy change undoubtedly causes the operating costs of sellers to soar.

5. Amazon Seller Forum Function Fully Launched

The latest update of the Amazon Seller App has brought an important new function - the Seller Forum. This platform aims to provide sellers with a convenient way to search for solutions, discuss hot topics, and connect with other sales partners at any time and place. Through this function, sellers can access Amazon community managers, share experiences, and exchange best practices, thus promoting business growth.

GoodsFox Daily E-commerce News: the impact of Trump's election on the US e-commerce market, Chinese Feng Shui has set off a global craze, Shopify stores can now upload YouTube Shorts videos, the new refund policy of Amazon UK has come into effect and the return window for the holiday season has been extended, the new function of the Amazon Seller Forum has been fully launched.

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