2025.1.21 GoodsFox Daily E-commerce News:
- Double Ad Growth! New Fitness Tool Gains Attention
- Temu Launches New Ad Platform
- Brazil's President Vetoes E-commerce Tax Exemption
- TikTok Expands in the Netherlands: 2025 Outlook
- Trump Pushes for 50% Ownership of TikTok
1. Double Ad Growth! New Fitness Tool Gains Attention
According to GoodsFox, independent brand Animalhouse Fitness has seen its MonkeyFeet product capture consumer interest. Over the last 30 days, the product's ad count reached 349, with 141 new ads, reflecting a 271.05% increase. MonkeyFeet allows users to perform full-body workouts, including squats and leg curls, by slipping dumbbells onto their feet. Its compact design makes it a versatile tool for any muscle group, without the need for large equipment. MonkeyFeet fits most dumbbell sizes, with a maximum handle diameter of 1.45 inches.
Ads for this product were mainly seen in Australia, Canada, and the UK, using platforms like Messenger (34.08%), Facebook (21.97%), and Instagram (21.97%). Independent site sellers can learn from this by using multi-platform ad strategies and tailoring campaigns to meet local market needs.
Source: GoodsFox
2. Temu Launches New Ad Platform
On the afternoon of January 20, Temu will start rolling out its new ad platform, which will be available to select merchants. Sellers will find a "Promote" button in their dashboard if selected. The ad platform aims to improve exposure and increase sales by offering more ad placement options within the Temu ecosystem.
3. Brazil's President Vetoes E-commerce Tax Exemption
Brazilian President Lula vetoed a law that would have exempted e-commerce platforms from paying the differential tax burden under the new IBS system. Despite opposition from the e-commerce sector, public authorities like CLP have supported the move, stating that it promotes fair competition by curbing tax evasion.
4. TikTok Expands in the Netherlands: 2025 Outlook
TikTok is accelerating its e-commerce plans in the Netherlands, aiming to become a key player by 2025. TikTok Shop, already live in the UK, Spain, and Ireland, is undergoing tests in Italy and Germany. By the end of 2024, TikTok expects to generate $17 billion in revenue. The official launch of TikTok Shop in the Netherlands is expected to drive more online shopping via the app.
5. Trump Pushes for 50% Ownership of TikTok
On January 19, U.S. President-elect Trump announced plans to extend the deadline for TikTok's sale in order to reach a national security deal. Trump proposed a joint venture in which the U.S. would hold 50% of TikTok’s ownership, allowing the app to continue operations.
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