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Top 10 Toy Brands – Ad Insights Across Meta, Google, TikTok (June 2025)

2025-07-02 21hotness

Top Toy Brands by Global Ad Volume

Top 10 Toy Brands by Global Ad Volume (June 2025)

Discover the top-performing toy brands ranked by global ad creatives across platforms like Meta, Google, and TikTok.
This ranking is based on real-time ad intelligence from GoodsFox, offering deep insights into paid media strategies,
campaign trends, and market performance in June 2025.

Rank Brand Global Traffic Rank Ad Creatives
01 Youtooz – 2,057 (+8.15%)
02 POP MART #4,104,739 1,081 (+180.78%)
03 LEGO #1,743,291 424 (+9.84%)
04 Leya Doll – 293 (+14.45%)
05 Rolife #3,491,183 219 (–48.95%)
06 TNT SPACE #278,714 167 (–19.71%)
07 FMS #706,672 144 (–65.47%)
08 PonyCycle #295,702 113 (–26.62%)
09 KikaGoods #6,737,784 65 (+3.17%)
10 EZcosplay #549,512 61 (–67.89%)

*Ranked by the number of ad creatives per brand.
Source: GoodsFox, based on ad creatives from Meta, Google, TikTok. June 2025.


POP MART Logo

POP MART

Website: popmart.com

🌍 Global Rank: #4,104,739
📍 Advertising Regions: United States, Singapore, Thailand, etc.
📢 Ad Creatives: 1,081 ↑ 183.42%

🎯 Target Audience & Ad Formats

The primary audience is women aged 18–34. It attracts both Gen Z consumers and older collectors who value emotional storytelling and artistic design.

On Facebook, most creatives are static images. This suits fragmented browsing habits and boosts attention and reach.

🖼️ Recent Ad Creatives

Recent campaigns emphasize high-quality visuals and toy-themed narratives. Collaborations with beloved IPs help drive fan engagement and purchase intent.


POP MART Logo

LEGO

Website: tiendalego.cl

🌍 Global Rank: #1,743,291
📍 Advertising Regions: Chile,Colombia
📢 Ad Creatives: 424 ↑ 9.84%

🎯 Target Audience & Ad Formats

The brand advertises primarily on four platforms—Instagram, Facebook, Messenger, and Facebook (FAN)—with a balanced media mix.

On Facebook, image-based creatives dominate, supported by standard and vertical videos. Images enable fast loading and showcase product details like form and color intuitively.

🖼️ Recent Ad Creatives

The lifestyle-oriented vertical videos enhance visual engagement and interaction, boosting reach and purchase intent.


POP MART Logo

TNT SPACE

Website: tntspace.com

🌍 Global Rank: #278,714
📍 Advertising Regions: United States
📢 Ad Creatives: 167 ↑ 19.71%

🎯 Target Audience & Ad Formats

The brand maintains a nearly balanced ad spend across all Meta platforms—Facebook, Instagram, Messenger, and Threads—ensuring broad coverage across the social ecosystem.

Static visual creatives are used to quickly convey product aesthetics and IP storytelling, which aligns well with the image-driven browsing habits typical in the collectible toy category.

🖼️ Recent Ad Creatives

Recent creatives focus on high-quality product shots, often incorporating visual elements that reflect the toy’s backstory, helping consumers better understand and connect with the product.

Collaborations with well-known IPs further tap into fan nostalgia and collector sentiment, effectively driving purchase intent.

Tag: Ad Strategy Competitor Ad Strategy Global Website Rankings Top Toy
Last updated:2025-07-02

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