In today’s competitive bag market, brands not only need unique designs and product quality but also precise ad strategies to capture consumer attention. This blog examines the ad data from the top 5 brands, including JW PEI, NAPPA DORI, Maverick & Co., The Foldie®, and OLEND. Their ad strategies reveal the diversity and segmentation trends within the bag industry.
Key Advertising Trends
These five brands share some key ad characteristics. Both JW PEI and NAPPA DORI significantly increased new ad materials, with the former showing a more substantial increase, indicating a focus on maintaining fresh ads and brand exposure. Maverick & Co. reduced its ad materials, possibly optimizing existing content. The Foldie® and OLEND maintained a steady ad update rate. Overall, Messenger is the dominant advertising platform, showing these brands’ preference for instant messaging ads. Their ad content highlights eco-friendliness, high functionality, and design aesthetics, catering to global consumers who value fashion, practicality, and sustainability.
Brand-Specific Ad Strategies
By analyzing the ad strategies of JW PEI, NAPPA DORI, Maverick & Co., The Foldie®, and OLEND, we can see that each brand emphasizes different platforms and regions. Messenger is the primary platform for all five brands, with OLEND using it for 56.18% of its ads. Geographically, JW PEI and Maverick & Co. have broad coverage, targeting 29 and 60 countries respectively, while NAPPA DORI and The Foldie® focus on fewer regions like India and Greece. These brands have successfully combined their product features with targeted market demands, increasing their visibility and impact.
This data, compiled by GoodsFox, offers sellers insights into leading bag brands’ independent site ad strategies and provides valuable product selection references.
Top 1: JW PEI
- New Ad Materials: 341 (+193.97%)
- Active Ads: 779 (+12.41%)
- Ad Platforms: Messenger (31.42%), Facebook (FAN) (22.13%), Instagram (22.13%)
- Regions: USA, Kuwait, UAE, Australia (29 countries)
Brand Overview:
Founded in 2018, JW PEI is a Los Angeles-based fashion brand focused on sustainable, vegan leather products. Its innovative designs and commitment to using recycled plastic for vegan leather set it apart as an eco-conscious brand.
Product Overview:
JW PEI offers a wide range of bags, including totes, crossbodies, and chain bags. The Gabbi series, with its ruched cloud-like texture and unique handle design, has become a signature piece. The Ella series combines elegance with minimalism, featuring croc-embossed leather and a ruched handle, ideal for working women. The brand's affordable pricing has made it popular among young consumers worldwide.
Ad Analysis:
JW PEI targets 29 countries, with a significant focus on Messenger, which accounts for 31.42% of its ads. The brand heavily invests in social media platforms like Facebook and Instagram. Its eco-friendly and fashion-forward products resonate with young female consumers, driving global ad exposure.
Source： GoodsFox
Top 2: NAPPA DORI
- New Ad Materials: 50 (+150%)
- Active Ads: 462 (+0.22%)
- Ad Platforms: Messenger (26.50%), Instagram (25.36%), Facebook (22.28%)
- Regions: India
Brand Overview:
NAPPA DORI, established in 2010, is a luxury Indian brand known for merging traditional craftsmanship with modern design. The brand offers a range of leather goods, including bags, wallets, trunks, and stationery, blending European vintage aesthetics with vibrant Indian elements.
Product Overview:
NAPPA DORI products are handcrafted with high-quality leather, balancing luxury with accessibility. Prices range from $57 to $396, depending on the product and craftsmanship. The brand’s partnerships with global companies have enhanced its international presence.
Ad Analysis:
The brand focuses solely on India, with a balanced ad distribution across Messenger, Instagram, and Facebook. NAPPA DORI’s handcrafted leather products, combining Indian artistry with modern design, are promoted through social media ads, boosting engagement within the local market.
Source： GoodsFox
Top 3: Maverick & Co.
- New Ad Materials: 124 (+24%)
- Active Ads: 386 (-32.52%)
- Ad Platforms: Messenger (38.07%), Facebook (FAN) (17.43%), Instagram (17.43%)
- Regions: Hong Kong, USA, Australia, UAE (60 countries)
Brand Overview:
Maverick & Co., based in Hong Kong, designs stylish and functional accessories for modern professionals. Known for its affordable prices and premium quality, the brand challenges the traditional high-cost model of luxury accessories.
Product Overview:
Maverick & Co. offers a variety of products, including briefcases, crossbody bags, and wallets. The Vibrant series, designed for professionals, offers extra storage capacity and water-resistant features, while the Artemis series reflects contemporary femininity with a nod to Greek mythology.
Ad Analysis:
With ads across 60 countries, Maverick & Co. leverages multiple platforms to promote its stylish business bags. The brand's ad volume decreased by 32.52%, indicating a shift towards optimizing ad performance. It has strong appeal among young professionals globally, particularly in the U.S. and Hong Kong.
Source： GoodsFox
TOP 4. The Foldie®
Store Introduction (Click to View): The Foldie®
Category: Bags
New Ads: 118 (7.27% increase)
Active Ads: 345 (16.55% increase)
Advertising Platforms: Messenger (30.51%), Instagram (21.95%), Facebook (21.95%), Facebook (FAN) (21.95%), AdMob (3.44%), YouTube (0.20%)
Advertising Regions: USA, Greece (2 regions)
Brand Features:
The Foldie® is a foldable bag brand originating from Greece. Known for its lightweight and compact designs, the brand has gained popularity for offering practical solutions for modern life, focusing on foldable and space-saving products. With sustainability in mind, The Foldie® aims to reduce material usage by creating bags that fold neatly, making them easy to carry around. The brand's products appeal to environmentally conscious consumers who prioritize both practicality and design.
Product Analysis:
The Foldie® specializes in a wide range of foldable bags, including backpacks, tote bags, and travel bags. Their most popular product is the Foldie Travel Backpack, designed to fit all travel essentials while being lightweight and foldable into a small pouch. Their products are also known for their eco-friendly materials, like recycled polyester, and durable build, ensuring longevity. The brand emphasizes functionality without compromising style, making their products a hit among frequent travelers and urban dwellers.
Advertising Analysis:
According to GoodsFox data, The Foldie® mainly advertises through Messenger, Instagram, and Facebook, with Messenger being the top platform at 30.51%. The ads highlight the bag’s foldable design, targeting consumers in the USA and Greece. The brand focuses on convenience and sustainability, successfully attracting eco-conscious shoppers looking for space-saving and stylish bags. The significant increase in active ads (16.55%) reflects their commitment to expanding their reach in these regions through continuous ad engagement.
Source： GoodsFox
TOP 5. OLEND
Store Introduction (Click to View): OLEND
Category: Bags
New Ads: 92 (13.58% increase)
Active Ads: 275 (2.23% decrease)
Advertising Platforms: Messenger (56.18%), Facebook (17.45%), Instagram (17.45%), Facebook (FAN) (8.18%), AdMob (0.73%)
Advertising Regions: USA, Spain, France (3 regions)
Brand Features:
OLEND is a Spain-based brand focused on creating high-quality backpacks and accessories. Inspired by outdoor adventures and city life, OLEND designs products that blend durability, practicality, and timeless design. The brand uses sustainable materials such as organic cotton and recycled leather, committing to a low environmental impact while offering consumers fashionable and functional products. OLEND’s minimalist style attracts modern professionals and urban adventurers alike.
Product Analysis:
OLEND offers a variety of products, including backpacks, crossbody bags, and accessories. Their signature item, the OLEND Classic Backpack, is made from durable recycled cotton and features a minimalist design perfect for both outdoor adventures and city commutes. The brand also produces eco-friendly leather accessories like wallets and belts, catering to those who value sustainability without sacrificing style. The pricing of their products positions them as an accessible premium brand, appealing to eco-conscious buyers looking for durable, stylish, and sustainable options.
Advertising Analysis:
As per GoodsFox data, OLEND’s advertising strategy centers on Messenger, which accounts for over half of their ads (56.18%). Their ads mainly run in the USA, Spain, and France, highlighting the brand's minimalist yet durable design, resonating with urban consumers. OLEND’s new ads increased by 13.58%, showing their continuous efforts to promote the brand, especially in key regions. However, the slight decrease in active ads (-2.23%) suggests they are optimizing their existing campaigns to improve overall performance.
Source： GoodsFox
LinkedIn: https://www.linkedin.com/in/goodsfox-helper-365450282/
