TikTok Shop (US) has announced new content incentive policies.

7.23 GoodsFox Daily E-commerce News# 37% of Polish consumers engage in online shopping at least five times per month, demonstrating a marked preference for cross-border platforms.

# On eBay UK, instructions for uploading tracking numbers for parcels shipped with DHL Parcel UK (UK Mail) are now available.**

# TikTok Shop in the United States has announced new content incentive policies.

# There is a growing demand for Chinese flagship smartphones in the Russian market.

# Amazon has recently launched the FIT Fitment Insights tool for its European marketplace.

1.37% of Polish consumers shop online at least 5 times a month, with cross-border platforms gaining popularity

According to foreign media reports, 37% of Polish consumers shop on e-commerce platforms 5 times or more each month, with at least one online purchase per week. Data indicates that as many as 48% of Polish consumers buy groceries online, a significant increase of 19% compared to last year, and a stark contrast to the pre-pandemic situation where online grocery buyers accounted for less than 5% of internet users. In addition to an increase in the variety of shopping categories, Polish consumers are also expanding their shopping channels, including cross-border platforms. Among cross-border buyers, about half of Polish consumers shop in countries outside the EU, predominantly using platforms such as Amazon, AliExpress, and Temu, with children's products being the most popular category.

2.eBay UK: How to upload tracking numbers when using DHL Parcel UK (UK Mail) for package delivery

Currently, eBay sellers who use DHL Parcel UK (UK Mail) tracking numbers can list DHL eCommerce UK as the logistics carrier name. If sellers add tracking details directly through the order, appropriate changes are needed, selecting DHL eCommerce UK as the checkout logistics carrier. If sellers upload tracking details via API, or if their accounts are supported by third-party service providers, appropriate modifications are required.

TikTok Shop has launched an incentive policy for US cross-border merchants for the third quarter of 2024, covering the following rewards: the top 5 self-broadcast peak-breaking contests with a single GMV over $100,000, with the highest award being $6,000; the top 50 self-broadcast ranking contests with a monthly GMV, with the highest award being $3,000; Starting Day self-broadcast starting race rewards up to $6,000 in cash rebates for those who complete live broadcast duration and GMV targets; the top 50 short video challenge with the highest award of $1,500 in promotional vouchers for those in the monthly short video quantity; and Starting Day short video starting race rewards up to $6,000 in cash rebates for those who complete short video quantity and GMV targets.

A report from MTS Digital Ecosystem reveals that demand for Chinese flagship smartphones in the Russian market has surged in the first half of 2024. Chinese brands have seen a 3.5-fold increase in sales and sales volume of high-end mobile phones (priced over 50,000 rubles) in the MTS retail network, with an overall market share of up to 81%. Flagship models have doubled in sales, with the HONOR Magic6 Pro, Xiaomi Redmi Note 13 Plus 512 GB, and Huawei Pura70 256 GB becoming the most popular models, accounting for half of the market share. Chinese flagship smartphones have won favor with their high cost-performance ratio and unique features, especially popular in cities like Moscow and St. Petersburg. This trend indicates that Chinese smartphone brands are profoundly influencing and leading the Russian smartphone market.

To address the high return rates of fashion categories (clothing, shoes), Amazon has introduced a new feature - the Fit Insights Tool (FIT), aimed at helping sellers of clothing and shoes effectively reduce return rates. This feature quickly captures and analyzes return data, size charts, and customer reviews on size, quality, and price, helping sellers pinpoint sizing and fit issues from the parent ASIN level, accurately grasping consumer demands for fit. It allows consumers to place orders with confidence and buy the right fit, and sellers to sell with peace of mind.