E-commerce News: TikTok Sees Surge in Colostrum Supplements Trend

BeBodywise Gummies Records Nearly 57,000 Orders in One Day on TikTok US
Colostrum Supplements Surge on TikTok
Amazon Introduces New Policies to Combat Perfume Counterfeits in the EU and UK
Ozon Announces New Logistics Facility Projects
TEMU’s Poland Site Enters Beta Testing Phase

1. BeBodywise Gummies Records Nearly 57,000 Orders in One Day on TikTok US

BeBodywise gummies are going viral on TikTok US. According to GoodsFox, sales reached 56,531 units in just 24 hours. Sold exclusively by BeBodywise, the gummies have quickly become a consumer favorite due to their healthy appeal and great taste. The brand focuses on providing nutritional supplements that cater to growing consumer demand for health-conscious products.

2. Colostrum Supplements Surge on TikTok

Colostrum supplements are trending on TikTok, quickly gaining popularity in the health space. Colostrum, collected and processed from cows within days after birth, is marketed as a daily supplement for protein and antibodies. It’s often added to smoothies or taken as pills. Valued at $1.83 billion this year, the colostrum market is booming. Despite potential gut health benefits, more research is needed to confirm its effectiveness. In the US, supplements are unregulated, so consumers should choose wisely. Colostrum is pricey; a balanced diet, good sleep, and exercise are cheaper and more effective for maintaining health.

3. Amazon Introduces New Policies to Combat Perfume Counterfeits in the EU and UK

Amazon Marketplace has introduced new policies to strengthen intellectual property protection for perfumes in the EU and UK. The policy prohibits the sale of perfumes that imitate or resemble original scents. This is in compliance with EU trademark regulations. If a perfume is deemed similar to a known brand, Amazon will delist the item. Sellers will be notified and can appeal. This marks a significant shift for third-party sellers, particularly those dealing in "inspired" fragrances. These sellers may need to adjust their business strategies to avoid losing Amazon’s large customer base.

4. Ozon Announces New Logistics Facility Projects

Ozon is launching a new logistics facility project, investing over 24 billion rubles in Krasnoyarsk, Barnaul, and Novosibirsk. The warehouses will cover 104,000 square meters each, totaling 312,000 square meters. Built to meet Ozon's growing needs, the project will be completed in two phases. The first phase will be finished by Q2 or Q3 of 2026, with the second phase following in 2027. This move is a major step in strengthening Ozon’s logistics and infrastructure as it prepares for international market expansion.

5. TEMU’s Poland Site Enters Beta Testing Phase

TEMU’s Poland site has entered beta testing and will soon be able to ship to France, Germany, Italy, and Spain. TEMU’s half-managed model has been a hot topic in cross-border e-commerce this year. Recently, TEMU announced that European entities can now register, following US-based entities. Poland’s site launch will further strengthen TEMU’s presence in Europe.