TikTok Hit: Affordable Neck Massager Earns $60,000 in 3 Days

2024.11.11 GoodsFox Daily E-commerce News:

TikTok Hit: Affordable Neck Massager Earns $60,000 in 3 Days
TikTok Brand Palooza Event Kicks Off November 13, Gears Up for Black Friday
Vietnam Becomes Southeast Asia’s Third-Largest E-commerce Market, Reaches $22 Billion
Shopee Brazil Expands Retail Media Solution Services
Amazon Logistics Faces Capacity Constraints Ahead of Holiday Season

1. TikTok Hit: Affordable Neck Massager Earns $60,000 in 3 Days

According to GoodsFox, a popular neck massager sold over 20,000 units on TikTok in three days. This product, "Neck Shoulder Back Massager with Heat - Shiatsu Massager," combines adjustable settings with soothing heat, making it a wellness favorite. The store also offers various health products, like eye, back, and neck massagers, as well as massage guns, catering to different wellness needs. These items simulate hands-on massage, easing muscle tension and improving comfort. TikTok sellers can take inspiration from this by targeting wellness trends, showcasing benefits, and creating engaging videos.

Source: GoodsFox

2. TikTok Brand Palooza Event Kicks Off November 13, Gears Up for Black Friday

TikTok Shop’s Brand Palooza event starts November 13, drawing in U.S. holiday shoppers. This campaign includes exclusive deals on brands like Benefit Cosmetics, HeyDude, and Liquid IV. Brand Palooza will also host a live shopping event with a celebrity guest, offering a unique experience for holiday shoppers. The event runs until November 27, setting the stage for Black Friday.

3. Vietnam Becomes Southeast Asia’s Third-Largest E-commerce Market, Reaches $22 Billion

Vietnam’s e-commerce market has reached $22 billion, making it the third-largest in Southeast Asia. A report from Google, Temasek, and Bain shows that Vietnam’s e-commerce growth, at 18%, only trails the Philippines (23%) and Thailand (19%). Projections suggest Vietnam will surpass Thailand by 2030, with an annual growth rate of 19%, reaching $63 billion. This shift highlights the country’s rising e-commerce potential.

4. Shopee Brazil Expands Retail Media Solution Services

Shopee Brazil now offers advertising solutions to brands that don’t sell directly on its platform. These new ad options include homepage banners, exclusive landing pages, branded games, and Shopee Live. Marketing Director Felipe Piringer stated that one-third of Brazilians visit Shopee monthly, making it the country’s top shopping app by user engagement. Shopee’s custom media packages have attracted major brands, doubling the advertiser count since 2022. Brands like L’Oreal, Hering, and Nintendo are now among its clients.

5. Amazon Logistics Faces Capacity Constraints Ahead of Holiday Season

Amazon’s logistics network faces capacity issues as the holiday season approaches, leading to inventory delays. Sellers are exploring alternative options to ensure stock availability. Amazon has redirected shipments and reduced fees to the East Coast, but full capacity may not resume until 2025. Some sellers, like Desert Cactus, have turned to costly solutions, such as air freight or third-party warehousing, to avoid delays. Desert Cactus, facing high warehouse fees of up to $10,000 monthly, has opted to maintain inventory at Amazon to avoid stock shortages.

GoodsFox Daily E-commerce News: Read about the latest trends in e-commerce, including a top-selling TikTok massager, TikTok’s Black Friday event, Vietnam’s rising e-commerce market, and more.

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