September 30, 2024
- Sales Surge of Nearly 170,000 Units! Thai Skincare Cream Becomes New Favorite in Beauty Category
- "Men's Wardrobe" Accelerates Southeast Asia Market Expansion
- TikTok Shop Becomes Indonesia's Second Largest E-commerce Platform
- FedEx Launches fdx Platform for End-to-End E-commerce Logistics Solutions
- Temu Offers Fixed Cost Sales Model for U.S. Sellers
1. Sales Surge of Nearly 170,000 Units! Thai Skincare Cream Becomes New Favorite in Beauty Category
According to GoodsFox data, a skincare cream from Thailand's Pear_shop achieved sales of 169,973 units within 24 hours, becoming a top seller. Priced between $10.12 and $31.59, it gained popularity in the beauty and personal care category, largely due to TikTok’s short videos and live streams. As TikTok e-commerce continues to expand in Thailand, demand for beauty products is expected to rise. Stores like Pear_shop are leveraging sharp market insights and effective marketing strategies, showcasing significant market potential.
Source: GoodsFox
2. "Men's Wardrobe" Accelerates Southeast Asia Market Expansion
HLA is rapidly expanding into Southeast Asia, with about 60 stores opened in Malaysia, Thailand, Singapore, Vietnam, and the Philippines as of September 2024. The company reported overseas revenue of 161 million yuan in the first half of 2024, a 25.44% increase year-over-year. Since entering Malaysia in 2017, HLA has swiftly grown, now operating 68 stores. The brand targets mid-to-high-end markets in key business districts, with prices higher than in China. HLA plans further expansion into Central Asia, the Middle East, and Africa, aiming to capitalize on Southeast Asia's growth.
3. TikTok Shop Becomes Indonesia's Second Largest E-commerce Platform
Since its entry into Indonesia in April 2021, TikTok Shop has rapidly become the country’s second-largest e-commerce platform, following Shopee. Arnold Oscal, B2B Business VP, noted at the ICE BSD e-commerce expo that TikTok Shop’s success relies on live shopping and affiliate marketing. Live shopping allows direct interaction between sellers and buyers, while affiliate marketing encourages creators to promote products for commission. These strategies have positioned TikTok as a leader among Gen Z consumers.
4. FedEx Launches fdx Platform for End-to-End E-commerce Logistics Solutions
Recently, FedEx announced the launch of its business platform, fdx, designed to offer sellers “end-to-end e-commerce solutions” using its logistics network and data support. The fdx.com platform is now live for U.S. FedEx customers. CEO Raj Subramaniam stated that FedEx ships over 15 million packages globally each day. With valuable insights, the fdx platform aims to create a smarter, more efficient supply chain for customers.
5. Temu Offers Fixed Cost Sales Model for U.S. Sellers
Temu provides U.S. sellers with a fixed-cost sales model per item, with no advertising or logistics fees when sellers manage their own shipping. This model aims to attract sellers frustrated with Amazon's high fulfillment costs. Temu's initiative to engage Amazon sellers can expand its local seller base, increase U.S. warehouse inventory, diversify product offerings, speed up delivery times, and avoid tax policy changes. Currently, products shipped from U.S. warehouses account for about 20% of Temu's total sales volume.
