2025.1.24 GoodsFox Daily E-commerce News:
- Ads Doubling! Innovative Fitness Hula Hoop Goes Viral in the U.S.
- Shop Campaigns Now Open to All Shopify Merchants
- Temu Surpasses Amazon in Global Monthly Active Users (MAUs)
- TikTok Shop Philippines Announces Fulfillment Adjustments
- Trump's Tariffs Push Indonesian Readiness for Chinese Factory Relocation
1. Ads Doubling! Innovative Fitness Hula Hoop Goes Viral in the U.S.
Data from GoodsFox reveals that Infinity Hoop’s independent site in the U.S. has seen a continuous increase in ad spend. Their star product, INFINITY HOOP PLUS, has become a market sensation. Over the past 30 days, the brand launched 385 ads, with 175 new ads in the last 7 days—a 133.33% increase compared to the previous week. Currently, there are 335 active ads, a 13.18% increase from before. The product's innovative design and fun fitness approach make it highly popular, with a product heat score reaching 1000. INFINITY HOOP PLUS allows users to enjoy a full-body aerobic workout at home by keeping a weight suspended through body movement. It’s simple yet challenging. Independent sellers should note the strong demand for fitness products, especially those that are fun and home-friendly. Future ad strategies could benefit from this U.S. success story.
Source: GoodsFox
2. Shop Campaigns Now Open to All Shopify Merchants
Shop Campaigns is now available to all eligible Shopify merchants across every plan. This customer acquisition tool helps merchants run marketing campaigns across multiple platforms, boosting conversions and increasing sales from new customers. Sellers only need to set their cost of acquisition (CAC), target return on ad spend (ROAS), and daily budget. Payment is made after successful conversions. Shop Campaigns automatically optimizes creatives, launches ads, and targets audiences. This update helps merchants reduce operating costs and accelerate growth.
3. Temu Surpasses Amazon in Global Monthly Active Users (MAUs)
According to the latest report by Bernstein, Temu has overtaken Amazon as the e-commerce platform with the most global MAUs. Although Temu users tend to spend less, the platform is rapidly expanding and plans to adopt a localized inventory model, which could increase the average selling price (ASP) and improve delivery speed. The report highlights Temu's 2024 gross merchandise volume (GMV) of over $50 billion, with expectations to grow to $70-80 billion by 2025. Temu is also set to become profitable soon, as it plans to reduce user acquisition spending once its MAU base solidifies.
4. TikTok Shop Philippines Announces Fulfillment Adjustments
TikTok Shop has announced a fulfillment adjustment for orders created between January 28-30, 2025. Orders confirmed on January 28 must be booked and shipped by January 30, while those confirmed on January 29 must follow the same timeline. Orders confirmed on January 30 must be booked by January 31. Sellers are reminded to update order status to "Awaiting Shipment" by the cutoff times (12 PM for XDE, 4 PM for J&T, Flash Express, and Ninjavan). Ensure all orders are fulfilled within the extended period, and contact the Help Center or customer service for support if fulfillment issues arise.
5. Trump's Tariffs Push Indonesian Readiness for Chinese Factory Relocation
Indonesia's Deputy Minister of Industry indicated that Trump’s potential new tariffs on Chinese products could prompt Chinese companies to relocate their factories to ASEAN, with Indonesia poised to benefit. Several sectors, including electronics, textiles, footwear, and automotive, have shown interest in relocating to Indonesia. Key industrial zones like Batam and Bintan are preparing for this opportunity, positioning Indonesia as a major manufacturing hub.
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