Platforms like TikTok Shop and Amazon have already set dates for Black Friday. Yet, from the recent Prime Day and last year’s Black Friday, one thing is clear: e-commerce is getting tougher. Competition is fiercer. Prices are more sensitive. But before saying you are just “along for the ride”, ask yourself: Do you have a clear advertising strategy? Have you optimised your products? Are you aligned with customer needs? The market slowdown is obvious. But the ability to grow depends on execution. Right now is the critical stage where brands test products through ads, filtering for potential bestsellers. We reviewed GoodsFox August’s global e-commerce ad rankings for Shopify store and products. Here are the signals for this year’s Black Friday […]