01| The Global Success and Market Impact of “Black Myth: Wukong” Since its release on August 20th, “Black Myth: Wukong” has quickly become a highly anticipated AAA game from China, attracting significant attention from gamers and e-commerce sellers worldwide. On its first day, the game reached 1.25 million active players, with a peak of over 280,000 concurrent users. In its first week, it topped global sales charts. The game’s popularity has led to a surge in related merchandise on e-commerce platforms, particularly on Amazon and AliExpress. This presents a rare opportunity for sellers, but also comes with the critical challenge of avoiding intellectual property (IP) infringement.   02| The Surge in Merchandise and Potential IP Risks On Amazon, searches within […]