In 2025, with advertising costs soaring and competition intensifying, DTC (Direct-to-Consumer) e-commerce has entered a new phase of precision and strategy. Running a store based on intuition alone is like sailing in fog. This guide introduces five essential market research tools that can help DTC brands make data-backed decisions and scale efficiently. 1. What Is a DTC Store? A DTC store (Direct-to-Consumer store) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Unlike platforms such as Amazon, TikTok, SHEIN, or TEMU, DTC stores allow sellers to fully control their domain, customer data, transactions, and brand narrative — achieving true independence and direct consumer engagement. 2. Why DTC Stores Need Market […]

Is menopause a disease? Not quite. It’s a natural stage of life—but often one that comes with real physical and emotional challenges: sleep disruption, mood swings, and hormonal shifts that impact daily wellbeing. According to GoodsFox data, menopause-related products account for 9.1% of global health supplement ads, reflecting how brands have turned this transitional phase into a fast-growing wellness niche.  Amid strict advertising regulations and a market that depends heavily on repeat purchases, one brand stands out—Happy Mammoth, an Australian DTC supplement company that achieved $14 million in annual revenue. How did they do it—and what can other health brands learn from their playbook?   01 The Anxiety-Driven Business: Growth Hurdles in Health Supplements Growth follows a loop: insight → […]

On September 17, Jerome Powell walked onto the stage and said the most expensive words of the year: “Good afternoon.” Wall Street jokes that when Powell opens with “Good afternoon,” it signals a hawkish tone. If he says “Hello everyone,” it’s usually dovish. This time, it was indeed “Good afternoon.” Other central bankers also send signals through small gestures. Russia’s Elvira Nabiullina wears a dove brooch for dovish speeches and an eagle brooch for hawkish ones. These details reinforce personal branding. Buffett has his Coca-Cola, NBA legends have their cigars, and Powell has his words. Back to business. The Fed cut its benchmark rate by 25 basis points to 4.00%-4.25% and hinted at two more cuts this year. For global […]

Today, AI SEO, or GEO (Answer Engine Optimization), is a hot topic. In short, it's about getting AI search engines to cite your website first. Given the AI trend, GEO's popularity is no surprise. But for most small and medium-sized businesses, mastering traditional SEO is enough and often the better path. GoodsFox's data confirms this. SEO tools dominate the hot rankings. Websites offering services like SEO analysis (e.g., semrush.com), short links (t.ly), and conversion-focused site builders (funnel.perspective.co) are common on these lists. Why? Because every online business activity starts with a search. Website optimization services for conversions have stable global demand. This is true across industries and regions. Even with AI, clear, well-structured content remains key for indexing. GEO, in […]

The corner of a room is often where fitness equipment goes to die. Treadmills become clothing racks, and fitness mirrors collect dust. The saying goes, if you can succeed in the fitness business, you can succeed anywhere. Selling a product is just the start. The real challenge is to keep users coming back and paying for more. Globally, three strategies stand out: content subscriptions, AI-powered hardware, and vertical specialization.   Content Subscriptions: The Digital Pivot A few years ago, Peloton was a darling of the American tech scene. Its connected spin bikes offered live classes and real-time leaderboards. "Social home fitness" was hailed as the future. At the same time, China was experiencing a similar craze. The "Liu Genghong Girl" […]

Today's advertising landscape is complex and fragmented. Marketing teams, brands, e-commerce sellers, and agencies are all searching for tools to track competitors, gain market insights, and find creative inspiration. GoodsFox is the global ad intelligence platform built to meet these needs. To help you quickly understand our platform and value, we have compiled answers to our most frequently asked questions. FAQ: Your Questions Answered 1. What is GoodsFox? GoodsFox is a platform focused on global website ad monitoring and competitor analysis. We track millions of websites, integrating public ad creatives and campaign data from multiple major ad platforms. Our goal is to help users quickly grasp market trends, competitor movements, and creative inspiration. 2. What can I do with GoodsFox? […]

GoodsFox Daily News (August 4 , 2025):Trump Tariff List Revealed, Indonesia Overtakes U.S. on TikTok Shop, and Apple Faces $800M Hit   Indonesia Surpasses U.S. as TikTok Shop’s Largest Market Apple Loses $800M Due to Tariffs Beauty and Personal Care Dominate TikTok Best-Seller Charts Globally TikTok Shop Indonesia Introduces Order Processing Fee Starting August 11 Trump’s Final Tariff List Announced   1.Indonesia Surpasses U.S. as TikTok Shop’s Largest Market Momentum Works and Tabcut released the 2025 H1 TikTok Shop Report. TikTok Shop GMV doubled year-over-year, reaching $26.2 billion. Although the platform faced potential U.S. bans earlier this year, the risk did not slow its eCommerce growth. Indonesia overtook the U.S. to become the largest TikTok Shop market with $6 billion GMV. […]

"Lending is always good business, regardless of time or place." While we can't take wealth with us, neither do our debts. Many Chinese strive for a debt-free life. In contrast, Westerners often live with debt from their student days. This highlights a core difference: Chinese view credit as morality, while Europeans and Americans see it as an asset. When debt becomes a tradable asset, lending scales into a profitable business.   GoodsFox's "July Global Finance Website Hot Ranking" confirms this trend. Over half the platforms focus on loan services. They cover mature and emerging markets, including the US, Canada, Australia, Nordic regions, Indonesia, and India. * This article offers no investment or financial advice. "Poor people save money in banks; […]

GoodsFox Daily News (July 25, 2025):TikTok’s Back-to-Back Campaigns, Chinese Beauty Tops U.S. Rankings, Australia’s eCommerce Booms   Chinese Beauty Brand Teams Up with Cardi B, Tops TikTok U.S. in Cleansing Oil Sales Mercado Livre Kicks Off Father’s Day Sale in Brazil TikTok Shop U.S. Mid-Year Sale Breaks Records Across All Metrics TikTok Shop Back-to-School Sale Set for August 1–8 in the U.S. Australia’s Q2 eCommerce Grows 15% Despite Consumer Downshifting   1.Chinese Beauty Brand Teams Up with Cardi B, Tops TikTok U.S. in Cleansing Oil Sales Chinese skincare brand Cistto generated $400,000 in just 43 days on TikTok Shop U.S., ranking #1 in its category.The brand focuses on sensitive skin care and differentiates with a single-use cleansing oil—gentle, portable, and […]

"CPM has doubled; at this rate, we'll be out of business." July was a costly month for overseas advertising. From Amazon Prime Day to TikTok Shop US promotions, TEMU Week, SHEIN Summer Sale, and Walmart Deals, the entire traffic market revolved around major sales events. As a result, CPM surged across all sectors, including e-commerce, B2B, healthcare, and travel.   Now, with promotions winding down, traffic heat is cooling, but advertising costs remain high. Key questions arise: How to adjust budgets, what ad creatives to use, and how to manage platform pacing? We analyzed ad spend data from June to the present, comparing e-commerce and non-e-commerce trends. The clear conclusion: overall ad volume is down, new ad creative updates are […]