2025.2.24 GoodsFox Daily E-commerce News: Halara and Fanka Lead in Advertising Among Global DTC Brands Trump Plans to Take Over USPS 1688 to Launch "1688overseas" Global E-Commerce Platfor (Alibaba) Many U.S. E-Commerce Sellers Receive Brand Invalidity Notices Shenzhen to Launch Cross-Border E-Commerce Warehouse Support Policy 1. Halara and Fanka Lead in Advertising Among Global DTC Brands As the global fitness trend continues to soar, the yoga pants market is experiencing rapid growth. According to GoodsFox data, Halara and Fanka are leading the way in advertising among global DTC brands. Halara, known as the "Lululemon alternative," offers products priced between $20 and $40, significantly lower than Lululemon’s $98-$120. Fanka targets the high-end market with sleek designs, providing differentiation from Halara. The […]
Instagram and Facebook are two of the most popular social media in the world, with billions of users and millions of businesses. Small businesses can choose both platforms to advertise so as to reach their target audience and raise brand awareness. But which one is better for small business? In this article, we will compare Instagram ads and Facebook ads, and give you some tips on how to choose the best one for your goals. What are Instagram ads? Instagram ads are sponsored posts or stories that appear on the Instagram app or website. With Instagram ads, businesses can drive awareness and increase its customer base through visuals. Ads can be displayed in the form of photos, videos, carousels, collections, or reels, […]
Instagram is one of the most popular and effective social media to advertise your business, brand, or product. With more than one billion monthly active users, Instagram offers a variety of ad formats and specifications to help you reach your target audience and achieve your marketing goals. In this article, we will cover the Image and Video Instagram ads, their sizes and specifications, and some successful advertising case analysis. Main Types of Instagram Ads Instagram ads appear in different places on the platform, such as the Feed, Stories, Explore, or Reels. Depending on where you want your ads to show up, you can choose from different ad formats, such as image, video, carousel, or collection. Image Ads Image ads […]