Personalization and customization are quickly becoming key factors in consumers' purchasing decisions in the home and living industry. From customized home decor to personalized gifts, brands are continuously innovating to meet consumer desires for unique, functional, and emotionally valuable products. With the rise of social media, especially ads on platforms like Messenger, Instagram, and Facebook, brands are able to interact directly with potential customers, delivering product information with precision. Meanwhile, home and living brands are shifting from traditional advertising methods to more creative and personalized ads to enhance market competitiveness and boost customer loyalty. This trend reflects a more refined and strategic approach to advertising within the home and living sector. In this article, we analyze the advertising strategies of […]