October is upon us, bringing exciting global festivities. Our Global Marketing Calendar is here to guide you! This month features key events that present opportunities for e-commerce brands. Prepare to make the most of these dates and elevate your sales. Good morning, and in case we don’t connect later, good afternoon, good evening, and successful sales to you! Remember, these opportunities are fleeting, so let's seize every moment this October! ● German Oktoberfest (September 17th – October 6th) ● SEA Mega Sales (October 10th) ● Canada Thanksgiving (October 14th) ● Halloween (October 31st)   01 German Oktoberfest (September 17th – October 6th) Source: Google Oktoberfest, Germany’s iconic beer festival, draws millions annually. Celebrated from September 17th to October 6th, it's […]

Halloween originated from the Celtic festival of Samhain, where people lit bonfires and wore costumes to ward off ghosts. Today, it’s a global celebration focused on decorations, candy, and costumes. In 2024, demand for Halloween products has surged, especially on TikTok, where Halloween-themed videos have reached nearly 25 million. The trend continues to grow. Resource: TikTok Since June, Halloween-related discussions on TikTok have been increasing, with popular products emerging rapidly. For instance, TikTok creator @rosashopping posted a Halloween-themed women's pajama video, which quickly went viral in the U.S. market. The same pajamas reached daily sales of over 3,900 units and a monthly total of 161,000 units. Additionally, pumpkin lights, spider web chandeliers, and other Halloween decorations are also trending. Resource: […]